Tools & Wizards About Us
halmark.com screenshot

Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

halmark.com

Hallmark Greeting Cards, Gifts, Ornaments, Home Decor & Gift Wrap | Hallmark

Page Load Speed

5.4 sec in total

First Response

2.1 sec

Resources Loaded

2.5 sec

Page Rendered

905 ms

halmark.com screenshot

About Website

Click here to check amazing Halmark content. Otherwise, check out these important facts you probably never knew about halmark.com

Shop Hallmark for the biggest selection of greeting cards, Christmas ornaments, gift wrap, home decor and gift ideas to celebrate holidays, birthdays, weddings and more.

Visit halmark.com

Key Findings

We analyzed Halmark.com page load time and found that the first response time was 2.1 sec and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

halmark.com performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.2 s

76/100

10%

LCP (Largest Contentful Paint)

Value5.7 s

16/100

25%

SI (Speed Index)

Value7.9 s

23/100

10%

TBT (Total Blocking Time)

Value8,410 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.012

100/100

15%

TTI (Time to Interactive)

Value24.1 s

0/100

10%

Network Requests Diagram

www.hallmark.com

2063 ms

launch-3b65a5b1a23d.min.js

85 ms

common-critical-na.css

15 ms

app_custom_hmk.js

68 ms

dwanalytics-22.2.js

58 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Halmark.com, 3% (1 request) were made to Assets.adobedtm.com and 3% (1 request) were made to Cdn.cquotient.com. The less responsive or slowest element that took the longest time to load (2.1 sec) relates to the external source Hallmark.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 984.3 kB (50%)

Content Size

2.0 MB

After Optimization

979.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Halmark.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 970.7 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 287.6 kB

  • Original 336.4 kB
  • After minification 335.8 kB
  • After compression 48.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 287.6 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 619.3 kB
  • After minification 619.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Halmark images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 696.5 kB

  • Original 970.7 kB
  • After minification 970.7 kB
  • After compression 274.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 696.5 kB or 72% of the original size.

CSS Optimization

-1%

Potential reduce by 241 B

  • Original 37.3 kB
  • After minification 37.3 kB
  • After compression 37.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Halmark.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 7 (21%)

Requests Now

34

After Optimization

27

  • Images
  • JavaScript
  • CSS

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Halmark. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.hallmark.com

www.hallmark.com

2063 ms

launch-3b65a5b1a23d.min.js

launch-3b65a5b1a23d.min.js

85 ms

common-critical-na.css

common-critical-na.css

15 ms

app_custom_hmk.js

app_custom_hmk.js

68 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

58 ms

dwac-21.7.js

dwac-21.7.js

58 ms

gretel.min.js

gretel.min.js

75 ms

logo-desktop.svg

logo-desktop.svg

35 ms

02-17-23-shp-spring-slot2-hero-desktop.jpg

02-17-23-shp-spring-slot2-hero-desktop.jpg

39 ms

live-your-joy-00A39E.jpg

live-your-joy-00A39E.jpg

49 ms

02-17-23-shp-spring-slot3-studio-cards.jpg

02-17-23-shp-spring-slot3-studio-cards.jpg

36 ms

02-17-23-shp-spring-slot3-studio-hen.jpg

02-17-23-shp-spring-slot3-studio-hen.jpg

42 ms

02-17-23-shp-spring-slot3-studio-faith.jpg

02-17-23-shp-spring-slot3-studio-faith.jpg

41 ms

02-17-23-shp-spring-slot3-studio-jc.jpg

02-17-23-shp-spring-slot3-studio-jc.jpg

70 ms

01-17-24-hp-feat-cards-image.jpg

01-17-24-hp-feat-cards-image.jpg

66 ms

01-18-24-hp-connect-banner-personalized-1.jpg

01-18-24-hp-connect-banner-personalized-1.jpg

67 ms

01-18-24-hp-connect-banner-venmo-2.jpg

01-18-24-hp-connect-banner-venmo-2.jpg

70 ms

01-18-24-hp-connect-banner-app-3.jpg

01-18-24-hp-connect-banner-app-3.jpg

68 ms

feat-cat-st-pat-cards.jpg

feat-cat-st-pat-cards.jpg

78 ms

feat-cat-mugs.jpg

feat-cat-mugs.jpg

96 ms

feat-cat-ornaments.jpg

feat-cat-ornaments.jpg

95 ms

feat-cat-figurines.jpg

feat-cat-figurines.jpg

97 ms

feat-cat-wrapping-paper.jpg

feat-cat-wrapping-paper.jpg

104 ms

feat-cat-candles.jpg

feat-cat-candles.jpg

96 ms

ideas-and-inspiration.png

ideas-and-inspiration.png

112 ms

03-18-23-shp-spring-slot8-ideas-inspirartion-coloring-pages.jpg

03-18-23-shp-spring-slot8-ideas-inspirartion-coloring-pages.jpg

126 ms

03-18-23-shp-spring-slot8-ideas-inspirartion-egg-hunt.jpg

03-18-23-shp-spring-slot8-ideas-inspirartion-egg-hunt.jpg

121 ms

03-01-23-shp-spring-slot8-ideas-inspirartion-extra-fun.jpg

03-01-23-shp-spring-slot8-ideas-inspirartion-extra-fun.jpg

132 ms

hp-ways-to-buy-sign-send.jpg

hp-ways-to-buy-sign-send.jpg

122 ms

hp-ways-to-buy-shipping.jpg

hp-ways-to-buy-shipping.jpg

132 ms

hp-ways-to-buy-bopis.jpg

hp-ways-to-buy-bopis.jpg

153 ms

essential-accessibility.png

essential-accessibility.png

145 ms

common-na.css

common-na.css

3 ms

hp-na.css

hp-na.css

3 ms

BeamNewVFHMK.woff

BeamNewVFHMK.woff

37 ms

QueensHatTextHMK-Medium2.woff

QueensHatTextHMK-Medium2.woff

30 ms

page_designer.css

page_designer.css

6 ms

Accessibility Review

halmark.com accessibility score

84

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

halmark.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

halmark.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Halmark.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Halmark.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

halmark.com

Open Graph data is detected on the main page of Halmark. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: