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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

happensincreative.com

What Happens In Creative

Page Load Speed

1.5 sec in total

First Response

161 ms

Resources Loaded

1.2 sec

Page Rendered

162 ms

happensincreative.com screenshot

About Website

Click here to check amazing Happens In Creative content for United States. Otherwise, check out these important facts you probably never knew about happensincreative.com

Catharsis for Creative Advertising Professionals

Visit happensincreative.com

Key Findings

We analyzed Happensincreative.com page load time and found that the first response time was 161 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

happensincreative.com performance score

0

Network Requests Diagram

happensincreative.com

161 ms

pre_tumblelog.js

10 ms

normalize.css

82 ms

optica-icons.css

83 ms

main.css

119 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Happensincreative.com, 32% (12 requests) were made to Assets.tumblr.com and 21% (8 requests) were made to Servedbyy-ssmb.netdna-ssl.com. The less responsive or slowest element that took the longest time to load (827 ms) relates to the external source Servedbyy-ssmb.netdna-ssl.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 456.2 kB (65%)

Content Size

699.7 kB

After Optimization

243.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Happensincreative.com main page is 699.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Javascripts take 558.4 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 36.3 kB

  • Original 45.0 kB
  • After minification 33.0 kB
  • After compression 8.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.1 kB, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 36.3 kB or 81% of the original size.

Image Optimization

-7%

Potential reduce by 1.4 kB

  • Original 19.3 kB
  • After minification 17.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Happens In Creative images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 353.8 kB

  • Original 558.4 kB
  • After minification 558.2 kB
  • After compression 204.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 353.8 kB or 63% of the original size.

CSS Optimization

-84%

Potential reduce by 64.7 kB

  • Original 77.0 kB
  • After minification 48.5 kB
  • After compression 12.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Happensincreative.com needs all CSS files to be minified and compressed as it can save up to 64.7 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (59%)

Requests Now

34

After Optimization

14

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Happens In Creative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

happensincreative.com

happensincreative.com

161 ms

pre_tumblelog.js

pre_tumblelog.js

10 ms

normalize.css

normalize.css

82 ms

optica-icons.css

optica-icons.css

83 ms

main.css

main.css

119 ms

tumblelog_post_message_queue.js

tumblelog_post_message_queue.js

12 ms

stylesheet.css

stylesheet.css

12 ms

jquery.min.js

jquery.min.js

5 ms

jquery.masonry.min.js

jquery.masonry.min.js

12 ms

main-min.js

main-min.js

13 ms

index.build.js

index.build.js

12 ms

analytics.js

analytics.js

106 ms

avatar_34fb82057cb6_128.png

avatar_34fb82057cb6_128.png

128 ms

like_iframe.html

like_iframe.html

103 ms

impixu

impixu

113 ms

impixu

impixu

91 ms

bg.jpg

bg.jpg

100 ms

fb.png

fb.png

98 ms

twit.png

twit.png

98 ms

ig.png

ig.png

98 ms

76.gif

76.gif

827 ms

analytics.html

analytics.html

91 ms

Gibson-SemiBold-webfont.woff

Gibson-SemiBold-webfont.woff

29 ms

Gibson-Regular-webfont.woff

Gibson-Regular-webfont.woff

28 ms

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5 ms

login_check.html

login_check.html

29 ms

collect

collect

70 ms

collect

collect

98 ms

iframe_logo.png

iframe_logo.png

66 ms

avatar_34fb82057cb6_40.png

avatar_34fb82057cb6_40.png

40 ms

rapid-3.36.1.js

rapid-3.36.1.js

40 ms

rapidworker-1.2.js

rapidworker-1.2.js

39 ms

ga.js

ga.js

40 ms

analytics.js

analytics.js

39 ms

cs.js

cs.js

73 ms

yql

yql

159 ms

__utm.gif

__utm.gif

23 ms

cedexis.radar.js

cedexis.radar.js

3 ms

SEO Factors

happensincreative.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    LL

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Happensincreative.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed language. Our system also found out that Happensincreative.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

happensincreative.com

Open Graph data is detected on the main page of Happens In Creative. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: