Tools & Wizards About Us
hatads.org.uk screenshot

Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 65

    Accessibility

    Visual factors better than
    that of 30% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

hatads.org.uk

History of Advertising Trust

Page Load Speed

4.8 sec in total

First Response

135 ms

Resources Loaded

4.4 sec

Page Rendered

278 ms

hatads.org.uk screenshot

About Website

Click here to check amazing Hatads content for United States. Otherwise, check out these important facts you probably never knew about hatads.org.uk

Home of advertising heritage past and present. Search our catalogue and archive for adverts and TV commercials, plus much more. Visit the site to view, contact us to download.

Visit hatads.org.uk

Key Findings

We analyzed Hatads.org.uk page load time and found that the first response time was 135 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

hatads.org.uk performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value50.7 s

0/100

25%

SI (Speed Index)

Value22.3 s

0/100

10%

TBT (Total Blocking Time)

Value3,390 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.53

14/100

15%

TTI (Time to Interactive)

Value162.3 s

0/100

10%

Network Requests Diagram

hatads.org.uk

135 ms

www.hatads.org.uk

232 ms

www.hatads.org.uk

597 ms

css

33 ms

bootstrap.min.css

273 ms

Our browser made a total of 386 requests to load all elements on the main page. We found that 6% of them (25 requests) were addressed to the original Hatads.org.uk, 59% (226 requests) were made to D1buvime39ngky.cloudfront.net and 31% (121 requests) were made to D3410d11flrn02.cloudfront.net. The less responsive or slowest element that took the longest time to load (2.6 sec) relates to the external source D3410d11flrn02.cloudfront.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 6.7 MB (11%)

Content Size

60.6 MB

After Optimization

53.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hatads.org.uk main page is 60.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 59.9 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 473.4 kB

  • Original 559.7 kB
  • After minification 475.2 kB
  • After compression 86.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 84.5 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 473.4 kB or 85% of the original size.

Image Optimization

-10%

Potential reduce by 6.2 MB

  • Original 59.9 MB
  • After minification 53.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hatads images are well optimized though.

JavaScript Optimization

-20%

Potential reduce by 9.7 kB

  • Original 48.9 kB
  • After minification 48.9 kB
  • After compression 39.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 9.7 kB or 20% of the original size.

CSS Optimization

-41%

Potential reduce by 3.9 kB

  • Original 9.7 kB
  • After minification 8.3 kB
  • After compression 5.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hatads.org.uk needs all CSS files to be minified and compressed as it can save up to 3.9 kB or 41% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (8%)

Requests Now

356

After Optimization

329

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 356 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hatads. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

hatads.org.uk

hatads.org.uk

135 ms

www.hatads.org.uk

www.hatads.org.uk

232 ms

www.hatads.org.uk

www.hatads.org.uk

597 ms

css

css

33 ms

bootstrap.min.css

bootstrap.min.css

273 ms

jquery.mmenu.all.css

jquery.mmenu.all.css

257 ms

slick.css

slick.css

234 ms

form.css

form.css

233 ms

jquery.fancybox.css

jquery.fancybox.css

249 ms

styles.css

styles.css

412 ms

WebResource.axd

WebResource.axd

247 ms

ScriptResource.axd

ScriptResource.axd

333 ms

ScriptResource.axd

ScriptResource.axd

264 ms

jquery-1.11.3.min.js

jquery-1.11.3.min.js

402 ms

bootstrap.min.js

bootstrap.min.js

219 ms

jquery.mmenu.all.min.js

jquery.mmenu.all.min.js

404 ms

placeholders.min.js

placeholders.min.js

271 ms

slick.min.js

slick.min.js

45 ms

jquery.stellar.min.js

jquery.stellar.min.js

323 ms

jquery.mousewheel-3.0.6.pack.js

jquery.mousewheel-3.0.6.pack.js

403 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

57 ms

jquery.fancybox-media.js

jquery.fancybox-media.js

403 ms

custom-form.js

custom-form.js

521 ms

custom-form.checkbox.js

custom-form.checkbox.js

527 ms

custom-form.select.js

custom-form.select.js

527 ms

readmore.min.js

readmore.min.js

527 ms

twitterFetcher_min.js

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35 ms

scripts.js

scripts.js

525 ms

count.js

count.js

30 ms

gtm.js

gtm.js

1663 ms

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1666 ms

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1667 ms

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1663 ms

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1654 ms

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1663 ms

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1703 ms

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1912 ms

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2091 ms

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1736 ms

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1707 ms

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1707 ms

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1706 ms

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1739 ms

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1737 ms

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2022 ms

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1742 ms

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1894 ms

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1745 ms

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1908 ms

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1912 ms

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1915 ms

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2023 ms

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2019 ms

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2022 ms

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2145 ms

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2091 ms

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2092 ms

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2261 ms

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2275 ms

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2109 ms

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2106 ms

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2107 ms

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2150 ms

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2155 ms

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2157 ms

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2190 ms

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2558 ms

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1653 ms

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1654 ms

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1726 ms

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1695 ms

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1696 ms

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1697 ms

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1697 ms

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1741 ms

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1884 ms

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1735 ms

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1908 ms

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1732 ms

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1910 ms

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1887 ms

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1893 ms

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1901 ms

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1906 ms

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1904 ms

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1909 ms

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2012 ms

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2009 ms

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2092 ms

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2010 ms

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2009 ms

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2010 ms

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2085 ms

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2096 ms

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2090 ms

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2084 ms

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2088 ms

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2094 ms

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2155 ms

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2149 ms

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2093 ms

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2100 ms

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217 ms

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1516 ms

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1525 ms

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1686 ms

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1691 ms

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1686 ms

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914 ms

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528 ms

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491 ms

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493 ms

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495 ms

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907 ms

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504 ms

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457 ms

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504 ms

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459 ms

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462 ms

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462 ms

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501 ms

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501 ms

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382 ms

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478 ms

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444 ms

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474 ms

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472 ms

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471 ms

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432 ms

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438 ms

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466 ms

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467 ms

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281 ms

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275 ms

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281 ms

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316 ms

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273 ms

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312 ms

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269 ms

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308 ms

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292 ms

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308 ms

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267 ms

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270 ms

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307 ms

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265 ms

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169 ms

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170 ms

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1960s%20Birds%20Eye%20steaklets_First%20time%20I%20discovered%20steakelets%20HAT2_1_4_18-00002.png

171 ms

1981%20Findus%20fish%20fingers_Waves_HAT2_1_8_105-00002.png

1981%20Findus%20fish%20fingers_Waves_HAT2_1_8_105-00002.png

170 ms

1960s%20Ready%20Brek_Walk%20to%20school_HAT2_1_36_3-00002.png

1960s%20Ready%20Brek_Walk%20to%20school_HAT2_1_36_3-00002.png

171 ms

1960s%20Ready%20Brek_Central%20heating%20promotion_HAT2_1_36_5-00002.png

1960s%20Ready%20Brek_Central%20heating%20promotion_HAT2_1_36_5-00002.png

171 ms

thumb_1_29a36863-4cdb-4cb8-9f33-b5af1559c694.jpg

thumb_1_29a36863-4cdb-4cb8-9f33-b5af1559c694.jpg

207 ms

thumb_1_37f63ad1-e952-41b8-bac2-6ed6c6bfe993.jpg

thumb_1_37f63ad1-e952-41b8-bac2-6ed6c6bfe993.jpg

207 ms

thumb_1_410c77af-5c11-4d84-bcb1-202e824746fc.jpg

thumb_1_410c77af-5c11-4d84-bcb1-202e824746fc.jpg

209 ms

thumb_1_96e18c2f-8718-48da-8015-4061e40e8a38.jpg

thumb_1_96e18c2f-8718-48da-8015-4061e40e8a38.jpg

151 ms

thumb_1_14cfbaec-fa57-4897-97ed-f55df5f49613.jpg

thumb_1_14cfbaec-fa57-4897-97ed-f55df5f49613.jpg

148 ms

1970s%20Gales%20Honey_Countryside_HAT2_1_2_30-00002.png

1970s%20Gales%20Honey_Countryside_HAT2_1_2_30-00002.png

99 ms

thumb_1_4846a452-f19f-4b4b-bbf7-35723e455a31.jpg

thumb_1_4846a452-f19f-4b4b-bbf7-35723e455a31.jpg

148 ms

1968%20Birds%20Eye%20rissoles_Rissole%20sizzle_HAT2_1_4_35-00002.png

1968%20Birds%20Eye%20rissoles_Rissole%20sizzle_HAT2_1_4_35-00002.png

99 ms

GA01228_P0013_M01,%20GA01228_P0013_M02,%20GA01228_P0013_M03.jpg

GA01228_P0013_M01,%20GA01228_P0013_M02,%20GA01228_P0013_M03.jpg

480 ms

1970s%20Ready%20Brek_Conkers_HAT2_1_36_6-00002.png

1970s%20Ready%20Brek_Conkers_HAT2_1_36_6-00002.png

98 ms

1967%20Findus%20Golden%20Fish%20Bites_Captain%20Thunder_HAT2_1_8_100-00002.png

1967%20Findus%20Golden%20Fish%20Bites_Captain%20Thunder_HAT2_1_8_100-00002.png

96 ms

1960s%20Ready%20Brek_Icy%20morning_HAT2_1_36_2-00002.png

1960s%20Ready%20Brek_Icy%20morning_HAT2_1_36_2-00002.png

95 ms

1955%20Kelloggs%20Corn%20Flakes_Sunshine%20breakfast_HAT2_1_10_24-00002.png

1955%20Kelloggs%20Corn%20Flakes_Sunshine%20breakfast_HAT2_1_10_24-00002.png

95 ms

1950s%20Birds%20Eye%20frozen%20peas_Mrs%20Ross_HAT2_1_4_16-00002.png

1950s%20Birds%20Eye%20frozen%20peas_Mrs%20Ross_HAT2_1_4_16-00002.png

92 ms

279082-00002.png

279082-00002.png

94 ms

thumb_1_38fb4bf7-4843-4947-ba32-3e2e23b0f5a9.jpg

thumb_1_38fb4bf7-4843-4947-ba32-3e2e23b0f5a9.jpg

156 ms

1970s%20Ready%20Brek_Ready%20Brek%20range_HAT2_1_36_11-00002.png

1970s%20Ready%20Brek_Ready%20Brek%20range_HAT2_1_36_11-00002.png

92 ms

Aiwa%20-%20Hi-Fi%20(HAT21_553_1_16_1_1),%20Aiwa%20cassette%20deck%20-%20Cheap%20(HAT21_553_1_16_1_2).jpg

Aiwa%20-%20Hi-Fi%20(HAT21_553_1_16_1_1),%20Aiwa%20cassette%20deck%20-%20Cheap%20(HAT21_553_1_16_1_2).jpg

467 ms

collect

collect

150 ms

Maxell%20cassettes%20-%20Perfect%20(HAT21_553_1_16_4_1),%20Maxell%20cassettes%20(HAT21_553_1_16_4_2).jpg

Maxell%20cassettes%20-%20Perfect%20(HAT21_553_1_16_4_1),%20Maxell%20cassettes%20(HAT21_553_1_16_4_2).jpg

519 ms

1982%20Philips%20Laservision%20_JWT_GD_154_%201_001.jpg

1982%20Philips%20Laservision%20_JWT_GD_154_%201_001.jpg

414 ms

1970s%20Ready%20Brek_School%20House_HAT2_1_36_8-00002.png

1970s%20Ready%20Brek_School%20House_HAT2_1_36_8-00002.png

71 ms

1962%20Walls%20pork%20pie_Eat%20well,%20eat%20walls_HAT2_1_4_91-00002.png

1962%20Walls%20pork%20pie_Eat%20well,%20eat%20walls_HAT2_1_4_91-00002.png

71 ms

1928%20Meccano%20_HAT_20_16_.jpg

1928%20Meccano%20_HAT_20_16_.jpg

410 ms

1960s%20Ready%20Brek_Central%20heating_HAT2_1_36_1-00002.png

1960s%20Ready%20Brek_Central%20heating_HAT2_1_36_1-00002.png

87 ms

c1965%20Vesta%20beef%20risotto_Happy%20Italian_HAT2_1_4_59-00002.png

c1965%20Vesta%20beef%20risotto_Happy%20Italian_HAT2_1_4_59-00002.png

73 ms

Beyer%20Dynamic%20-%20microphone%20range%20(HAT21_553_1_16_2).jpg

Beyer%20Dynamic%20-%20microphone%20range%20(HAT21_553_1_16_2).jpg

406 ms

1961%20Fray%20Bentos_Stewed%20steak_HAT2_1_8_52-00002.png

1961%20Fray%20Bentos_Stewed%20steak_HAT2_1_8_52-00002.png

72 ms

JVC%20-%20Stereo%20Power%20(HAT21_553_1_16_3).jpg

JVC%20-%20Stereo%20Power%20(HAT21_553_1_16_3).jpg

406 ms

1981%20Ready%20Brek_Weather%20forecast_HAT2_1_36_13-00002.png

1981%20Ready%20Brek_Weather%20forecast_HAT2_1_36_13-00002.png

70 ms

1975%20Pura%20solid%20vegetable%20oil_Chips_HAT2_1_3_101-00002.png

1975%20Pura%20solid%20vegetable%20oil_Chips_HAT2_1_3_101-00002.png

70 ms

1988%20PG%20Tips_Mr%20Shifter_HAT2_1_2_8-00002.png

1988%20PG%20Tips_Mr%20Shifter_HAT2_1_2_8-00002.png

69 ms

275639-00002.png

275639-00002.png

70 ms

307092-00002.png

307092-00002.png

69 ms

1970s%20Ready%20Brek_Coastal%20Adventure_HAT2_1_36_10-00002.png

1970s%20Ready%20Brek_Coastal%20Adventure_HAT2_1_36_10-00002.png

70 ms

1950s%20Colmans%20Mustard_Mixed%20or%20mild_HAT2_1_2_9-00002.png

1950s%20Colmans%20Mustard_Mixed%20or%20mild_HAT2_1_2_9-00002.png

70 ms

277494-00002.png

277494-00002.png

70 ms

1977%20Stork%20margarine_Margaret%20Wallace_HAT2_1_3_35-00002.png

1977%20Stork%20margarine_Margaret%20Wallace_HAT2_1_3_35-00002.png

70 ms

1969_Findus_Peas_Very_Good_Peas_HAT2_1_14_69-00002.png

1969_Findus_Peas_Very_Good_Peas_HAT2_1_14_69-00002.png

69 ms

1981%20Ready%20Brek_Weather%20report_HAT2_1_36_12-00002.png

1981%20Ready%20Brek_Weather%20report_HAT2_1_36_12-00002.png

68 ms

276956-00002.png

276956-00002.png

68 ms

1972%20Birds%20Eye%20Beefburgers_Wedding_HAT2_1_11_48-00002.png

1972%20Birds%20Eye%20Beefburgers_Wedding_HAT2_1_11_48-00002.png

67 ms

1979%20Coca%20Cola_Soccer_HAT2_1_3_29-00002.png

1979%20Coca%20Cola_Soccer_HAT2_1_3_29-00002.png

66 ms

.jpg

.jpg

696 ms

280626-00002.png

280626-00002.png

65 ms

1994-95_Snapple_Mistry's_HAT59_19_3_14-00002.png

1994-95_Snapple_Mistry's_HAT59_19_3_14-00002.png

66 ms

1970s_Unigate_Potatoes%202_HAT2_1_99_113-00002.png

1970s_Unigate_Potatoes%202_HAT2_1_99_113-00002.png

69 ms

1965%20Duncan%20Hines%20Chiffon_%20French%20Flavour%20Party_HAT2_1_59_3-00002.png

1965%20Duncan%20Hines%20Chiffon_%20French%20Flavour%20Party_HAT2_1_59_3-00002.png

386 ms

1960s_Hartley's%20Jam_Better%20than%20homemade_HAT2_1_78_80-00002.png

1960s_Hartley's%20Jam_Better%20than%20homemade_HAT2_1_78_80-00002.png

66 ms

1994-95_Snapple_John%20C%20Ewens_HAT59_19_3_31-00002.png

1994-95_Snapple_John%20C%20Ewens_HAT59_19_3_31-00002.png

69 ms

1994-95_Snapple_Mistry's_HAT59_19_2_11-00002.png

1994-95_Snapple_Mistry's_HAT59_19_2_11-00002.png

70 ms

1960s_Weetabix_Party_HAT2_1_77_12-00002.png

1960s_Weetabix_Party_HAT2_1_77_12-00002.png

72 ms

1991-92_Sainsbury_Ian%20McShane_HAT59_16_9_14-00002.png

1991-92_Sainsbury_Ian%20McShane_HAT59_16_9_14-00002.png

73 ms

Harbutts%20Plasticine%20(HAT21_587_2_149),%20Harbutts%20Plasticine%20(HAT21_587_2_149)%20back.jpg

Harbutts%20Plasticine%20(HAT21_587_2_149),%20Harbutts%20Plasticine%20(HAT21_587_2_149)%20back.jpg

684 ms

1970s_Cresta_Yo-yo%202_HAT2_1_99_154-00002.png

1970s_Cresta_Yo-yo%202_HAT2_1_99_154-00002.png

73 ms

1960s_Horlicks_Must%20admit_HAT2_1_97_11-00002.png

1960s_Horlicks_Must%20admit_HAT2_1_97_11-00002.png

76 ms

1981_Lyons%20Coffee_tastes%20as%20good_HAT2_1_31_12-00002.png

1981_Lyons%20Coffee_tastes%20as%20good_HAT2_1_31_12-00002.png

73 ms

1981_Lyons%20Coffee_Simpler%20to%20make_HAT2_1_31_10-00002.png

1981_Lyons%20Coffee_Simpler%20to%20make_HAT2_1_31_10-00002.png

78 ms

1981_Lyons%20Coffee_Washing%20up_HAT2_1_31_13-00002.png

1981_Lyons%20Coffee_Washing%20up_HAT2_1_31_13-00002.png

76 ms

Pioneer%20-%20Headphones%20(HAT21_553_1_16_5_1),%20Pioneer%20-%20LPO%20(HAT21_553_1_16_5_2),%20Pioneer%20-%20Precious%20metal%20(HAT21_553_1_16_5_3),%20Pioneer%20cassette%20deck%20-%20Twist%20the%20truth%20(HAT21_553_1_16_5_4),%20Pioneer%20Hi-Fi%20-%20L%20Plates%20(HAT21_553_1_16_5_5),%20Pioneer%20radio%20deck%20-%20Arrive%20at%20every%20station%20(HAT21_553_1_16_5_6),%20Pioneer%20turntable%20-%20Hanging%20system%20(HAT21_553_1_16_5_7),%20Pioneer%20turntable%20(HAT21_553_1_16_5_8).jpg

Pioneer%20-%20Headphones%20(HAT21_553_1_16_5_1),%20Pioneer%20-%20LPO%20(HAT21_553_1_16_5_2),%20Pioneer%20-%20Precious%20metal%20(HAT21_553_1_16_5_3),%20Pioneer%20cassette%20deck%20-%20Twist%20the%20truth%20(HAT21_553_1_16_5_4),%20Pioneer%20Hi-Fi%20-%20L%20Plates%20(HAT21_553_1_16_5_5),%20Pioneer%20radio%20deck%20-%20Arrive%20at%20every%20station%20(HAT21_553_1_16_5_6),%20Pioneer%20turntable%20-%20Hanging%20system%20(HAT21_553_1_16_5_7),%20Pioneer%20turntable%20(HAT21_553_1_16_5_8).jpg

684 ms

1970s_Bowyers_Range_HAT2_1_31_42-00002.png

1970s_Bowyers_Range_HAT2_1_31_42-00002.png

84 ms

1982_Heinz%20Vegetable%20Soup_Apologies_HAT2_1_31_45-00002.png

1982_Heinz%20Vegetable%20Soup_Apologies_HAT2_1_31_45-00002.png

84 ms

1978_Limmits_diet%20control_HAT2_1_31_5-00002.png

1978_Limmits_diet%20control_HAT2_1_31_5-00002.png

85 ms

Sony%20C6%20Betamax%20player%20-%20Cat%20(HAT21_553_1_16_6_1),%20Sony%20DXC%201820%20camera%20(HAT21_553_1_16_6_2),%20Sony%20Hi-Fi%20-%20Spaghetti%20(HAT21_553_1_16_6_3),%20Sony%20Trinitron%20TV%20-%20BBC%20(HAT21_553_1_16_6_4),%20Sony%20Walkman%20range%20(HAT21_553_1_16_6_5).jpg

Sony%20C6%20Betamax%20player%20-%20Cat%20(HAT21_553_1_16_6_1),%20Sony%20DXC%201820%20camera%20(HAT21_553_1_16_6_2),%20Sony%20Hi-Fi%20-%20Spaghetti%20(HAT21_553_1_16_6_3),%20Sony%20Trinitron%20TV%20-%20BBC%20(HAT21_553_1_16_6_4),%20Sony%20Walkman%20range%20(HAT21_553_1_16_6_5).jpg

695 ms

thumb_1_e5726f5a-1330-4be4-a8fe-6e37a1842516.jpg

thumb_1_e5726f5a-1330-4be4-a8fe-6e37a1842516.jpg

375 ms

thumb_1_c84d94c5-e3ad-4c59-971b-6c0fa5de3c2b.jpg

thumb_1_c84d94c5-e3ad-4c59-971b-6c0fa5de3c2b.jpg

374 ms

thumb_1_00e0995a-18d8-42ae-9e3b-3250578b9107.jpg

thumb_1_00e0995a-18d8-42ae-9e3b-3250578b9107.jpg

374 ms

thumb_1_cfe926ea-7fdb-4fe4-b6fe-528c2ded7c8c.jpg

thumb_1_cfe926ea-7fdb-4fe4-b6fe-528c2ded7c8c.jpg

451 ms

GA01247_P0452_M01,%20GA01247_P0452_M02.jpg

GA01247_P0452_M01,%20GA01247_P0452_M02.jpg

708 ms

GA01260_P0487_M01.jpg

GA01260_P0487_M01.jpg

471 ms

GA01269_P0487_M01.jpg

GA01269_P0487_M01.jpg

481 ms

GA01256_P0487_M01.jpg

GA01256_P0487_M01.jpg

490 ms

thumb_1_d729475f-9d9c-4a0e-9917-bc9e80bf56e5.jpg

thumb_1_d729475f-9d9c-4a0e-9917-bc9e80bf56e5.jpg

486 ms

thumb_1_86aadd36-e594-4ab6-bce9-ba1929c377f7.jpg

thumb_1_86aadd36-e594-4ab6-bce9-ba1929c377f7.jpg

488 ms

thumb_1_4a38086a-6004-4d0d-9550-903603ee6e82.jpg

thumb_1_4a38086a-6004-4d0d-9550-903603ee6e82.jpg

488 ms

thumb_1_6b1068c7-7e2d-4a2a-a8ba-08e275604d26.jpg

thumb_1_6b1068c7-7e2d-4a2a-a8ba-08e275604d26.jpg

488 ms

1981_Lyons%20Coffee_Simpler%20to%20make_HAT2_1_31_9-00002.png

1981_Lyons%20Coffee_Simpler%20to%20make_HAT2_1_31_9-00002.png

77 ms

thumb_1_7d1a8974-a069-452d-9db8-7a21967c0830.jpg

thumb_1_7d1a8974-a069-452d-9db8-7a21967c0830.jpg

488 ms

1978_Limmits_fan%20mail_HAT2_1_31_6-00002.png

1978_Limmits_fan%20mail_HAT2_1_31_6-00002.png

77 ms

thumb_1_a0a11916-ad2e-4908-892b-9a7ff7c7e66a.jpg

thumb_1_a0a11916-ad2e-4908-892b-9a7ff7c7e66a.jpg

483 ms

1997%20Labour%20_HAT_1_55_19_.jpg

1997%20Labour%20_HAT_1_55_19_.jpg

482 ms

1978_Limmits_Speak%20your%20weight_HAT2_1_31_7-00002.png

1978_Limmits_Speak%20your%20weight_HAT2_1_31_7-00002.png

76 ms

2000-2001_Clarks_Terror_HAT59_25_4_43-00002.png

2000-2001_Clarks_Terror_HAT59_25_4_43-00002.png

72 ms

1931%20Conservative%20Party%20_HAT_1_55_109_.jpg

1931%20Conservative%20Party%20_HAT_1_55_109_.jpg

479 ms

2000-2001_Clarks_Party_HAT59_25_4_42-00002.png

2000-2001_Clarks_Party_HAT59_25_4_42-00002.png

72 ms

2000-2001_Clarks_TV_HAT59_25_4_44-00002.png

2000-2001_Clarks_TV_HAT59_25_4_44-00002.png

75 ms

2000-2001_Clarks_Pyjamas_HAT59_25_4_41-00002.png

2000-2001_Clarks_Pyjamas_HAT59_25_4_41-00002.png

75 ms

1950-51%20Conservatives%20_HAT_21_73_4_3_A_.jpg

1950-51%20Conservatives%20_HAT_21_73_4_3_A_.jpg

477 ms

286317-00002.png

286317-00002.png

72 ms

285827-00002.png

285827-00002.png

76 ms

1935%20Election%20poster%20_HAT_1_55_1_.jpg

1935%20Election%20poster%20_HAT_1_55_1_.jpg

475 ms

thumb_1_9a7e256a-3f91-4b64-8c8e-783bbf43b3c4.jpg

thumb_1_9a7e256a-3f91-4b64-8c8e-783bbf43b3c4.jpg

475 ms

286319-00002.png

286319-00002.png

70 ms

286306-00002.png

286306-00002.png

71 ms

10-00002.png

10-00002.png

72 ms

1993-94_Kingshield_An%20Evening%20In_HAT59_18_4_6-00002.png

1993-94_Kingshield_An%20Evening%20In_HAT59_18_4_6-00002.png

74 ms

1987-88_Ariston_Picasso_HAT59_12_7_8-00002.png

1987-88_Ariston_Picasso_HAT59_12_7_8-00002.png

77 ms

1986-87_Ariston_Rousseau_HAT59_12_2_1-00002.png

1986-87_Ariston_Rousseau_HAT59_12_2_1-00002.png

79 ms

1987-88_Ariston_Rousseau_HAT59_12_7_7-00002.png

1987-88_Ariston_Rousseau_HAT59_12_7_7-00002.png

77 ms

286271-00002.png

286271-00002.png

69 ms

286285-00002.png

286285-00002.png

71 ms

1957%20Blue%20Daz_Window%20test_HAT2_1_34_76-00002.png

1957%20Blue%20Daz_Window%20test_HAT2_1_34_76-00002.png

71 ms

307946-00002.png

307946-00002.png

74 ms

275733-00002.png

275733-00002.png

74 ms

1920s%20Flit%20insecticide_Moths_HAT2_1_3_2-00002.png

1920s%20Flit%20insecticide_Moths_HAT2_1_3_2-00002.png

71 ms

1982%20Andrex_Keep%20on%20running_HAT2_1_8_17-00002.png

1982%20Andrex_Keep%20on%20running_HAT2_1_8_17-00002.png

71 ms

1960%20Daz_Mrs%20Amor_HAT2_1_34_78-00002.png

1960%20Daz_Mrs%20Amor_HAT2_1_34_78-00002.png

70 ms

1978%20Andrex_Maze_HAT2_1_8_7-00002.png

1978%20Andrex_Maze_HAT2_1_8_7-00002.png

70 ms

GA01255_P0487_M01,%20GA01255_P0487_M02%20%20.jpg

GA01255_P0487_M01,%20GA01255_P0487_M02%20%20.jpg

670 ms

1975%20Daz_Window%20test_HAT2_1_11_42-00002.png

1975%20Daz_Window%20test_HAT2_1_11_42-00002.png

68 ms

GA01276_P0487_M01,%20GA01276_P0487_M02%20%20.jpg

GA01276_P0487_M01,%20GA01276_P0487_M02%20%20.jpg

715 ms

1959%20Scotties_School_HAT2_1_8_26-00002.png

1959%20Scotties_School_HAT2_1_8_26-00002.png

66 ms

1920s%20Flit%20insecticide_HAT2_1_3_3-00002.png

1920s%20Flit%20insecticide_HAT2_1_3_3-00002.png

64 ms

1963%20New%20Energy%20Daz_Vans%20mass%20test_HAT2_1_34_82-00002.png

1963%20New%20Energy%20Daz_Vans%20mass%20test_HAT2_1_34_82-00002.png

63 ms

278155-00002.png

278155-00002.png

63 ms

277137-00002.png

277137-00002.png

63 ms

GA01265_P0487_M01.jpg

GA01265_P0487_M01.jpg

608 ms

1959%20Scotties_Intro_HAT2_1_8_25-00002.png

1959%20Scotties_Intro_HAT2_1_8_25-00002.png

231 ms

1984%20Andrex_Autumn_HAT2_1_8_43-00002.png

1984%20Andrex_Autumn_HAT2_1_8_43-00002.png

228 ms

1961%20Daz_White%20horses_HAT2_1_34_80-00002.png

1961%20Daz_White%20horses_HAT2_1_34_80-00002.png

227 ms

1961%20Andrex_Modern_HAT2_1_8_22-00002.png

1961%20Andrex_Modern_HAT2_1_8_22-00002.png

229 ms

js

js

257 ms

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222 ms

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220 ms

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218 ms

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219 ms

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218 ms

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219 ms

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218 ms

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218 ms

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217 ms

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218 ms

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218 ms

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222 ms

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215 ms

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215 ms

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216 ms

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214 ms

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219 ms

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391 ms

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389 ms

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212 ms

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212 ms

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218 ms

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213 ms

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215 ms

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214 ms

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216 ms

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220 ms

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216 ms

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216 ms

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216 ms

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408 ms

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144 ms

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144 ms

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144 ms

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144 ms

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141 ms

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143 ms

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138 ms

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140 ms

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142 ms

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143 ms

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141 ms

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145 ms

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142 ms

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140 ms

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150 ms

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146 ms

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146 ms

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146 ms

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147 ms

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147 ms

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380 ms

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149 ms

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144 ms

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145 ms

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147 ms

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146 ms

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146 ms

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146 ms

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143 ms

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153 ms

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144 ms

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148 ms

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322 ms

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322 ms

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324 ms

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323 ms

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324 ms

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321 ms

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321 ms

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316 ms

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134 ms

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313 ms

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311 ms

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311 ms

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311 ms

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247 ms

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197 ms

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197 ms

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197 ms

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231 ms

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196 ms

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198 ms

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194 ms

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193 ms

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193 ms

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194 ms

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195 ms

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196 ms

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193 ms

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200 ms

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190 ms

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213 ms

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189 ms

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189 ms

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189 ms

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189 ms

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191 ms

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192 ms

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190 ms

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240 ms

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207 ms

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211 ms

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204 ms

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203 ms

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203 ms

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409 ms

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207 ms

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205 ms

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207 ms

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206 ms

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206 ms

Accessibility Review

hatads.org.uk accessibility score

65

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[aria-*] attributes do not have valid values

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

hatads.org.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

hatads.org.uk SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hatads.org.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hatads.org.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hatads.org.uk

Open Graph data is detected on the main page of Hatads. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: