Tools & Wizards About Us
hatmaker.com.au screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

hatmaker.com.au

Hatmaker by Jonathan Howard - Summer Beach and Luxury Resort Hats - Womens Luxury Sun Hats, Beach Hats, Resort Hats l Hatmaker Handmade

Page Load Speed

2 sec in total

First Response

265 ms

Resources Loaded

1.2 sec

Page Rendered

467 ms

hatmaker.com.au screenshot

About Website

Visit hatmaker.com.au now to see the best up-to-date Hatmaker content and also check out these interesting facts you probably never knew about hatmaker.com.au

Leading maker of luxury sun, beach and resort hats. All hand made in Australia. Hatmaker Jonathan Howard

Visit hatmaker.com.au

Key Findings

We analyzed Hatmaker.com.au page load time and found that the first response time was 265 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

hatmaker.com.au performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.5 s

95/100

10%

LCP (Largest Contentful Paint)

Value6.0 s

13/100

25%

SI (Speed Index)

Value4.7 s

68/100

10%

TBT (Total Blocking Time)

Value420 ms

65/100

30%

CLS (Cumulative Layout Shift)

Value1.097

1/100

15%

TTI (Time to Interactive)

Value10.3 s

25/100

10%

Network Requests Diagram

hatmaker.com.au

265 ms

preloads.js

42 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

31 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

110 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

106 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 87% of them (48 requests) were addressed to the original Hatmaker.com.au, 2% (1 request) were made to Cdn-images.mailchimp.com and 2% (1 request) were made to S3.amazonaws.com. The less responsive or slowest element that took the longest time to load (669 ms) belongs to the original domain Hatmaker.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 146.1 kB (13%)

Content Size

1.2 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hatmaker.com.au main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 787.3 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 42.5 kB

  • Original 56.7 kB
  • After minification 50.4 kB
  • After compression 14.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.4 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 42.5 kB or 75% of the original size.

Image Optimization

-1%

Potential reduce by 4.2 kB

  • Original 787.3 kB
  • After minification 783.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hatmaker images are well optimized though.

JavaScript Optimization

-32%

Potential reduce by 99.1 kB

  • Original 307.4 kB
  • After minification 303.0 kB
  • After compression 208.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 99.1 kB or 32% of the original size.

CSS Optimization

-3%

Potential reduce by 243 B

  • Original 7.2 kB
  • After minification 7.2 kB
  • After compression 7.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hatmaker.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 20 (37%)

Requests Now

54

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hatmaker. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

hatmaker.com.au

hatmaker.com.au

265 ms

preloads.js

preloads.js

42 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

31 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

110 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

106 ms

shop.css

shop.css

47 ms

html5shiv.js

html5shiv.js

49 ms

shopify-perf-kit-unstable.min.js

shopify-perf-kit-unstable.min.js

71 ms

classic-10_7.css

classic-10_7.css

45 ms

mc-validate.js

mc-validate.js

68 ms

jquery.min.js

jquery.min.js

36 ms

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

104 ms

api.jquery-b0af070cfe3f5cf7c92f9e2a5da2665ee07ed2aad63bb408f8d6672f894a5996.js

api.jquery-b0af070cfe3f5cf7c92f9e2a5da2665ee07ed2aad63bb408f8d6672f894a5996.js

105 ms

jquery.slider.js

jquery.slider.js

106 ms

jquery.masonry.js

jquery.masonry.js

104 ms

jquery.zoom.js

jquery.zoom.js

124 ms

fancy.js

fancy.js

119 ms

shop.js

shop.js

121 ms

shopify-afterpay-javascript.js

shopify-afterpay-javascript.js

103 ms

loader.js

loader.js

76 ms

trekkie.storefront.7836aecdaf364c06a130c1dcc9f08bba01d6c89e.min.js

trekkie.storefront.7836aecdaf364c06a130c1dcc9f08bba01d6c89e.min.js

110 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

76 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

73 ms

logo.png

logo.png

96 ms

icn_cart-icon.png

icn_cart-icon.png

226 ms

slideshow_2.jpg

slideshow_2.jpg

113 ms

sml_328plm_06924_large.jpg

sml_328plm_06924_large.jpg

124 ms

StellarMagwidebrimmedsunhat_large.jpg

StellarMagwidebrimmedsunhat_large.jpg

669 ms

HatmakerByronstill03copy_large.jpg

HatmakerByronstill03copy_large.jpg

118 ms

170829_HATMAKER_SMR_10_0062-white_0ee13745-c86d-4d3a-b27d-340fa005842a_large.jpg

170829_HATMAKER_SMR_10_0062-white_0ee13745-c86d-4d3a-b27d-340fa005842a_large.jpg

117 ms

Web_Summer_17_Low.002_large.jpeg

Web_Summer_17_Low.002_large.jpeg

182 ms

Hatmaker_Torquay_Ladies_Wide_Brim_Hat_Sun_Protection_large.jpg

Hatmaker_Torquay_Ladies_Wide_Brim_Hat_Sun_Protection_large.jpg

165 ms

170829_HATMAKER_SMR_01_0156-white_large.jpg

170829_HATMAKER_SMR_01_0156-white_large.jpg

150 ms

WEB_SUMMER_17_SQUARE_.001_large.jpeg

WEB_SUMMER_17_SQUARE_.001_large.jpeg

194 ms

170829_HATMAKER_SMR_13_0194-white_large.jpg

170829_HATMAKER_SMR_13_0194-white_large.jpg

214 ms

WEB_SUMMER_17_SQUARE_small_e.003_large.jpeg

WEB_SUMMER_17_SQUARE_small_e.003_large.jpeg

185 ms

Hatmaker_Esperance_Luxury_Straw_Sun_Hat_Milliner_large.jpg

Hatmaker_Esperance_Luxury_Straw_Sun_Hat_Milliner_large.jpg

199 ms

WEB_SUMMER_17_SQUARE_small.021_large.jpeg

WEB_SUMMER_17_SQUARE_small.021_large.jpeg

221 ms

Gabon_large.jpeg

Gabon_large.jpeg

244 ms

Hatmaker_Tangalooma_Ladies_Summer_Sun_Hat_large.jpg

Hatmaker_Tangalooma_Ladies_Summer_Sun_Hat_large.jpg

235 ms

Chester_large.JPG

Chester_large.JPG

253 ms

Clipper_large.jpeg

Clipper_large.jpeg

283 ms

Norman_large.jpeg

Norman_large.jpeg

257 ms

HatmakerSummer19.013_large.jpg

HatmakerSummer19.013_large.jpg

289 ms

HatmakerCottesloeoversizedladiessunhat_large.jpg

HatmakerCottesloeoversizedladiessunhat_large.jpg

290 ms

Tonkin_large.jpg

Tonkin_large.jpg

310 ms

icn_cc-visa.gif

icn_cc-visa.gif

353 ms

icn_cc-mastercard.gif

icn_cc-mastercard.gif

469 ms

icn_cc-paypal.gif

icn_cc-paypal.gif

303 ms

icn_facebook.png

icn_facebook.png

450 ms

icn_twitter.png

icn_twitter.png

436 ms

icn_rss.png

icn_rss.png

349 ms

zoom_white_small.png

zoom_white_small.png

511 ms

session

session

36 ms

07415d1cd79a56c474cd4dab9.js

07415d1cd79a56c474cd4dab9.js

54 ms

Accessibility Review

hatmaker.com.au accessibility score

66

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

hatmaker.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

hatmaker.com.au SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hatmaker.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hatmaker.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hatmaker.com.au

Open Graph description is not detected on the main page of Hatmaker. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: