Tools & Wizards About Us
hawkeoptics.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 62

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

hawkeoptics.com

Hawke | Hawke Sport Optics

Page Load Speed

3.1 sec in total

First Response

432 ms

Resources Loaded

2.3 sec

Page Rendered

344 ms

hawkeoptics.com screenshot

About Website

Welcome to hawkeoptics.com homepage info - get ready to check Hawke Optics best content for United Kingdom right away, or after learning these important things about hawkeoptics.com

Hawke is a worldwide market leader, offering an extensive range of high quality, value for money sporting optics, from Rifle & Crossbow Scopes to Binoculars & Spotting Scopes

Visit hawkeoptics.com

Key Findings

We analyzed Hawkeoptics.com page load time and found that the first response time was 432 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

hawkeoptics.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value38.0 s

0/100

25%

SI (Speed Index)

Value23.8 s

0/100

10%

TBT (Total Blocking Time)

Value11,740 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.025

100/100

15%

TTI (Time to Interactive)

Value47.0 s

0/100

10%

Network Requests Diagram

www.hawkeoptics.com

432 ms

5624ae50f4b5fdb9d7ff05e0dc65b13f.main.css.php

168 ms

jquery-1.7.2.min.js.php

240 ms

jquery-ui-1.8.24.custom.min.js.php

319 ms

8c0782dfb66cf5f130ad53c67f3c483c.main.functions.js.php

260 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 93% of them (51 requests) were addressed to the original Hawkeoptics.com, 4% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Stats.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (976 ms) belongs to the original domain Hawkeoptics.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 645.7 kB (18%)

Content Size

3.5 MB

After Optimization

2.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hawkeoptics.com main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 49.1 kB

  • Original 60.2 kB
  • After minification 52.1 kB
  • After compression 11.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.1 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 49.1 kB or 81% of the original size.

Image Optimization

-5%

Potential reduce by 144.1 kB

  • Original 2.8 MB
  • After minification 2.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hawke Optics images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 367.2 kB

  • Original 515.7 kB
  • After minification 494.2 kB
  • After compression 148.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 367.2 kB or 71% of the original size.

CSS Optimization

-85%

Potential reduce by 85.4 kB

  • Original 100.0 kB
  • After minification 80.1 kB
  • After compression 14.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hawkeoptics.com needs all CSS files to be minified and compressed as it can save up to 85.4 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (22%)

Requests Now

49

After Optimization

38

  • Images
  • JavaScript
  • CSS

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hawke Optics. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.hawkeoptics.com

www.hawkeoptics.com

432 ms

5624ae50f4b5fdb9d7ff05e0dc65b13f.main.css.php

5624ae50f4b5fdb9d7ff05e0dc65b13f.main.css.php

168 ms

jquery-1.7.2.min.js.php

jquery-1.7.2.min.js.php

240 ms

jquery-ui-1.8.24.custom.min.js.php

jquery-ui-1.8.24.custom.min.js.php

319 ms

8c0782dfb66cf5f130ad53c67f3c483c.main.functions.js.php

8c0782dfb66cf5f130ad53c67f3c483c.main.functions.js.php

260 ms

superfish.js

superfish.js

162 ms

easyaspie.min.js

easyaspie.min.js

164 ms

lightbox.css.php

lightbox.css.php

257 ms

lightbox.js.php

lightbox.js.php

258 ms

cookie_redirect-generic.js

cookie_redirect-generic.js

258 ms

slick.css

slick.css

364 ms

slick.min.js

slick.min.js

364 ms

GillSansMTPro-Light.woff

GillSansMTPro-Light.woff

213 ms

cookie_redirect.js

cookie_redirect.js

81 ms

cookie_redirect_popup.js

cookie_redirect_popup.js

82 ms

cookie_redirect_generic.js

cookie_redirect_generic.js

87 ms

contact_country_select_usca.png

contact_country_select_usca.png

113 ms

contact_country_select_uk.png

contact_country_select_uk.png

113 ms

contact_country_select_fr.png

contact_country_select_fr.png

114 ms

contact_country_select_de.png

contact_country_select_de.png

115 ms

contact_country_select_it.png

contact_country_select_it.png

113 ms

contact_country_select_euro_row.png

contact_country_select_euro_row.png

155 ms

ga.js

ga.js

98 ms

front.jpg

front.jpg

813 ms

riflescopes-us.jpg

riflescopes-us.jpg

857 ms

binoculars-us.jpg

binoculars-us.jpg

696 ms

spotting-scopes-us.jpg

spotting-scopes-us.jpg

851 ms

arrow-2.png

arrow-2.png

155 ms

catalogues.png

catalogues.png

284 ms

apps.png

apps.png

389 ms

map.png

map.png

363 ms

payment_card_logos.png

payment_card_logos.png

351 ms

HK-logo.svg

HK-logo.svg

377 ms

arrow-3.png

arrow-3.png

430 ms

basket.png

basket.png

456 ms

search.png

search.png

509 ms

popup_background.png

popup_background.png

536 ms

message_bg.png

message_bg.png

589 ms

spotting-scopes.jpg

spotting-scopes.jpg

617 ms

red-dot.jpg

red-dot.jpg

669 ms

mounts.jpg

mounts.jpg

678 ms

targeting-systems.jpg

targeting-systems.jpg

696 ms

riflescopes.jpg

riflescopes.jpg

747 ms

crossbow-scopes.jpg

crossbow-scopes.jpg

758 ms

binoculars.jpg

binoculars.jpg

851 ms

controls-front3.png

controls-front3.png

797 ms

connect_logos.png

connect_logos.png

826 ms

home.png

home.png

835 ms

ajax-loader.gif

ajax-loader.gif

838 ms

controls-front.png

controls-front.png

838 ms

GillSansMTPro-Medium.woff

GillSansMTPro-Medium.woff

976 ms

slick.woff

slick.woff

909 ms

__utm.gif

__utm.gif

26 ms

collect

collect

64 ms

ga-audiences

ga-audiences

37 ms

Accessibility Review

hawkeoptics.com accessibility score

62

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

hawkeoptics.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

hawkeoptics.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hawkeoptics.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Hawkeoptics.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

hawkeoptics.com

Open Graph description is not detected on the main page of Hawke Optics. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: