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headandshoulders.com.au screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

headandshoulders.com.au

Head & Shoulders Anti-Dandruff Shampoos and Conditioners

Page Load Speed

8.3 sec in total

First Response

501 ms

Resources Loaded

7.7 sec

Page Rendered

106 ms

headandshoulders.com.au screenshot

About Website

Visit headandshoulders.com.au now to see the best up-to-date Head And Shoulders content for Australia and also check out these interesting facts you probably never knew about headandshoulders.com.au

Head & Shoulders is Australia's #1 anti-dandruff brand. Click to discover a variety of shampoos, conditionersand 2-in-1 products.

Visit headandshoulders.com.au

Key Findings

We analyzed Headandshoulders.com.au page load time and found that the first response time was 501 ms and then it took 7.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

headandshoulders.com.au performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

41/100

10%

LCP (Largest Contentful Paint)

Value8.8 s

1/100

25%

SI (Speed Index)

Value7.6 s

25/100

10%

TBT (Total Blocking Time)

Value250 ms

84/100

30%

CLS (Cumulative Layout Shift)

Value0.451

20/100

15%

TTI (Time to Interactive)

Value8.7 s

37/100

10%

Network Requests Diagram

headandshoulders.com.au

501 ms

headandshoulders.com.au

964 ms

www.headandshoulders.com.au

998 ms

en-au

1472 ms

polyfills-78c92fac7aa8fdd8.js

25 ms

Our browser made a total of 21 requests to load all elements on the main page. We found that 71% of them (15 requests) were addressed to the original Headandshoulders.com.au, 19% (4 requests) were made to Images.ctfassets.net and 10% (2 requests) were made to Assets.ctfassets.net. The less responsive or slowest element that took the longest time to load (2.1 sec) belongs to the original domain Headandshoulders.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 121.8 kB (17%)

Content Size

696.3 kB

After Optimization

574.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Headandshoulders.com.au main page is 696.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Javascripts take 389.1 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 53.0 kB

  • Original 66.7 kB
  • After minification 66.7 kB
  • After compression 13.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 53.0 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 716 B
  • After minification 716 B

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Head And Shoulders images are well optimized though.

JavaScript Optimization

-15%

Potential reduce by 60.0 kB

  • Original 389.1 kB
  • After minification 389.1 kB
  • After compression 329.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 60.0 kB or 15% of the original size.

CSS Optimization

-4%

Potential reduce by 8.8 kB

  • Original 239.8 kB
  • After minification 239.8 kB
  • After compression 231.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Headandshoulders.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 8 (53%)

Requests Now

15

After Optimization

7

  • Images
  • JavaScript
  • CSS

The browser has sent 15 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Head And Shoulders. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

headandshoulders.com.au

headandshoulders.com.au

501 ms

headandshoulders.com.au

headandshoulders.com.au

964 ms

www.headandshoulders.com.au

www.headandshoulders.com.au

998 ms

en-au

en-au

1472 ms

polyfills-78c92fac7aa8fdd8.js

polyfills-78c92fac7aa8fdd8.js

25 ms

webpack-5008239ee6adc86f.js

webpack-5008239ee6adc86f.js

23 ms

framework-7931c1374d567c71.js

framework-7931c1374d567c71.js

1652 ms

main-f41a4db20582f88c.js

main-f41a4db20582f88c.js

1616 ms

_app-16101c04842b2ab0.js

_app-16101c04842b2ab0.js

75 ms

474-a302bb4188367b8c.js

474-a302bb4188367b8c.js

1408 ms

HomePage-c05db486a8251021.js

HomePage-c05db486a8251021.js

41 ms

_buildManifest.js

_buildManifest.js

989 ms

_ssgManifest.js

_ssgManifest.js

961 ms

hslogoretina1.png

hslogoretina1.png

21 ms

SmartphoneSearchIcon.png

SmartphoneSearchIcon.png

990 ms

H166484_P289271_H_S_UltramenAU__UltramenKV_766x1880_R2.jpg

H166484_P289271_H_S_UltramenAU__UltramenKV_766x1880_R2.jpg

31 ms

P_G-H1250__400x235_Athens_Website_Banners_v2.jpg

P_G-H1250__400x235_Athens_Website_Banners_v2.jpg

35 ms

promo_coupon_retina_new.jpg

promo_coupon_retina_new.jpg

96 ms

94d3c1d861f8d1c0.css

94d3c1d861f8d1c0.css

2094 ms

Gilroy-Light.otf

Gilroy-Light.otf

22 ms

Gilroy-Regular.otf

Gilroy-Regular.otf

24 ms

Accessibility Review

headandshoulders.com.au accessibility score

98

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Best Practices

headandshoulders.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

headandshoulders.com.au SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Headandshoulders.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Headandshoulders.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

headandshoulders.com.au

Open Graph data is detected on the main page of Head And Shoulders. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: