Tools & Wizards About Us
hearingdirect.com screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 91% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

hearingdirect.com

Buy Hearing Aids Online UK | Find Your Perfect Hearing Aid — HearingDirect UK

Page Load Speed

6.9 sec in total

First Response

2 sec

Resources Loaded

4.5 sec

Page Rendered

380 ms

hearingdirect.com screenshot

About Website

Click here to check amazing Hearing Direct content for United States. Otherwise, check out these important facts you probably never knew about hearingdirect.com

We supply a wide range of hearing aids, batteries & accessories in the UK. Buy now from Hearing Direct, the world's largest online hearing aid experts.

Visit hearingdirect.com

Key Findings

We analyzed Hearingdirect.com page load time and found that the first response time was 2 sec and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

hearingdirect.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.6 s

2/100

10%

LCP (Largest Contentful Paint)

Value27.5 s

0/100

25%

SI (Speed Index)

Value28.7 s

0/100

10%

TBT (Total Blocking Time)

Value34,020 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.053

98/100

15%

TTI (Time to Interactive)

Value48.1 s

0/100

10%

Network Requests Diagram

www.hearingdirect.com

1994 ms

ga.js

35 ms

NLUtil.jsp

245 ms

NLUtil.js

225 ms

carousel.css

162 ms

Our browser made a total of 104 requests to load all elements on the main page. We found that 80% of them (83 requests) were addressed to the original Hearingdirect.com, 2% (2 requests) were made to Google-analytics.com and 2% (2 requests) were made to Static.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Hearingdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 216.0 kB (21%)

Content Size

1.0 MB

After Optimization

802.2 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Hearingdirect.com main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 737.6 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 59.1 kB

  • Original 73.7 kB
  • After minification 62.5 kB
  • After compression 14.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.2 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 59.1 kB or 80% of the original size.

Image Optimization

-5%

Potential reduce by 39.4 kB

  • Original 737.6 kB
  • After minification 698.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hearing Direct images are well optimized though.

JavaScript Optimization

-57%

Potential reduce by 117.5 kB

  • Original 206.8 kB
  • After minification 206.8 kB
  • After compression 89.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 117.5 kB or 57% of the original size.

Requests Breakdown

Number of requests can be reduced by 33 (34%)

Requests Now

98

After Optimization

65

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 98 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hearing Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.hearingdirect.com

www.hearingdirect.com

1994 ms

ga.js

ga.js

35 ms

NLUtil.jsp

NLUtil.jsp

245 ms

NLUtil.js

NLUtil.js

225 ms

carousel.css

carousel.css

162 ms

pagestyles.nl

pagestyles.nl

242 ms

styles.css

styles.css

243 ms

iselector.css

iselector.css

173 ms

purple.css

purple.css

278 ms

jquery-ui.css

jquery-ui.css

279 ms

jquery.js

jquery.js

390 ms

jquery.html5-placeholder-shim.js

jquery.html5-placeholder-shim.js

332 ms

global.js

global.js

405 ms

menudrop.js

menudrop.js

338 ms

common.js

common.js

356 ms

iselector.js

iselector.js

360 ms

jquery-ui.min.js

jquery-ui.min.js

86 ms

__utm.gif

__utm.gif

28 ms

jquery.tools.min.js

jquery.tools.min.js

8 ms

jquery.tools-conf.js

jquery.tools-conf.js

415 ms

conversion.js

conversion.js

26 ms

ld.js

ld.js

23 ms

collect

collect

58 ms

gplus-16.png

gplus-16.png

47 ms

BodyBg.gif

BodyBg.gif

115 ms

brochure-overlay-close.png

brochure-overlay-close.png

111 ms

catalogue_yes.jpg

catalogue_yes.jpg

108 ms

catalogue_no.jpg

catalogue_no.jpg

110 ms

ajax-loader.gif

ajax-loader.gif

107 ms

hearingdirect-logo.gif

hearingdirect-logo.gif

161 ms

free-shipping-uk.png

free-shipping-uk.png

184 ms

request_catalogue_submit.png

request_catalogue_submit.png

210 ms

stretch.gif

stretch.gif

182 ms

media.nl

media.nl

259 ms

media.nl

media.nl

271 ms

media.nl

media.nl

314 ms

Doro%20Comfort%201015%20Duo%20Thumb.jpg

Doro%20Comfort%201015%20Duo%20Thumb.jpg

303 ms

couple-photo.jpg

couple-photo.jpg

478 ms

shop-hearing-aids.png

shop-hearing-aids.png

340 ms

free-delivery-within-the-uk-over-20.jpg

free-delivery-within-the-uk-over-20.jpg

478 ms

video-grab-374.jpg

video-grab-374.jpg

479 ms

video-icon.gif

video-icon.gif

476 ms

watch-now.png

watch-now.png

477 ms

item7.jpg

item7.jpg

612 ms

video-icon-large.png

video-icon-large.png

613 ms

all-hearing-aids.png

all-hearing-aids.png

540 ms

all_hearing_aids.png

all_hearing_aids.png

612 ms

all-hearing-aid-batteries.png

all-hearing-aid-batteries.png

542 ms

all_batteries.png

all_batteries.png

695 ms

all-amplified-phones.png

all-amplified-phones.png

649 ms

all_amplified_phones.png

all_amplified_phones.png

718 ms

vat-badge.png

vat-badge.png

778 ms

media.nl

media.nl

693 ms

full_product_info.jpg

full_product_info.jpg

700 ms

tick.png

tick.png

736 ms

media.nl

media.nl

774 ms

media.nl

media.nl

772 ms

HD210__02355_thumb.jpg

HD210__02355_thumb.jpg

811 ms

media.nl

media.nl

863 ms

40 ms

media.nl

media.nl

729 ms

media.nl

media.nl

749 ms

media.nl

media.nl

749 ms

media.nl

media.nl

751 ms

media.nl

media.nl

780 ms

whichhearingaid_2.jpg

whichhearingaid_2.jpg

956 ms

zopim.com

zopim.com

208 ms

33 ms

step_4_findoutmore_button.jpg

step_4_findoutmore_button.jpg

855 ms

step_4_paymentoptions_sagepay.jpg

step_4_paymentoptions_sagepay.jpg

877 ms

findonfacebook.gif

findonfacebook.gif

801 ms

startups-awards-colour.png

startups-awards-colour.png

807 ms

like.php

like.php

259 ms

growing-business-awards-colour.png

growing-business-awards-colour.png

755 ms

e-commerce-awards-colour.png

e-commerce-awards-colour.png

820 ms

rayovac-hearing-aid-batteries-size-1_17_69x69.jpg

rayovac-hearing-aid-batteries-size-1_17_69x69.jpg

801 ms

earpal-ear-wax-remover_75_69x69.jpg

earpal-ear-wax-remover_75_69x69.jpg

792 ms

widget_v2.130.js

widget_v2.130.js

13 ms

media.nl

media.nl

757 ms

WRd.js

WRd.js

9 ms

media.nl

media.nl

733 ms

brochure-overlay.png

brochure-overlay.png

1122 ms

purple-button.gif

purple-button.gif

697 ms

navi_divider.gif

navi_divider.gif

710 ms

menu_dropdown.jpg

menu_dropdown.jpg

721 ms

vpc6VNjRPXV.js

vpc6VNjRPXV.js

482 ms

LVx-xkvaJ0b.png

LVx-xkvaJ0b.png

548 ms

event

event

25 ms

empty.html

empty.html

655 ms

scriptlet.nl

scriptlet.nl

1180 ms

event

event

178 ms

request_catalogue_background.jpg

request_catalogue_background.jpg

940 ms

bottom.jpg

bottom.jpg

939 ms

list_carets.png

list_carets.png

937 ms

step_4_background.jpg

step_4_background.jpg

902 ms

background_awards.gif

background_awards.gif

858 ms

footer_background.jpg

footer_background.jpg

857 ms

hearing_icon.jpg

hearing_icon.jpg

850 ms

menuitem_bg_active.jpg

menuitem_bg_active.jpg

817 ms

carousel-sprite.gif

carousel-sprite.gif

780 ms

carousel-pp.gif

carousel-pp.gif

780 ms

avatar_simple_visitor.png

avatar_simple_visitor.png

67 ms

aL63HcygAAVYuCCsAAA==

aL63HcygAAVYuCCsAAA==

2 ms

dis.aspx

dis.aspx

187 ms

Accessibility Review

hearingdirect.com accessibility score

97

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

hearingdirect.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

hearingdirect.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hearingdirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Hearingdirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hearingdirect.com

Open Graph description is not detected on the main page of Hearing Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: