Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

heartland.bank

Heartland Bank | Community Banking for central Ohio and northern Kentucky

Page Load Speed

1.7 sec in total

First Response

57 ms

Resources Loaded

1.4 sec

Page Rendered

174 ms

heartland.bank screenshot

About Website

Welcome to heartland.bank homepage info - get ready to check Heartland best content for United States right away, or after learning these important things about heartland.bank

Heartland Bank is central Ohio and northern Kentucky's choice for checking, savings, mortgage, business, and ag banking services. Personal service & online convenience in banking.

Visit heartland.bank

Key Findings

We analyzed Heartland.bank page load time and found that the first response time was 57 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

heartland.bank performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

7/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value2,180 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.306

38/100

15%

TTI (Time to Interactive)

Value17.9 s

3/100

10%

Network Requests Diagram

heartland.bank

57 ms

www.heartland.bank

423 ms

gtm.js

76 ms

all.min.css

36 ms

default.css

69 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 77% of them (78 requests) were addressed to the original Heartland.bank, 7% (7 requests) were made to Fonts.gstatic.com and 4% (4 requests) were made to Lpcdn.lpsnmedia.net. The less responsive or slowest element that took the longest time to load (423 ms) belongs to the original domain Heartland.bank.

Page Optimization Overview & Recommendations

Page size can be reduced by 376.0 kB (25%)

Content Size

1.5 MB

After Optimization

1.1 MB

In fact, the total size of Heartland.bank main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 829.1 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 38.4 kB

  • Original 48.7 kB
  • After minification 37.9 kB
  • After compression 10.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.8 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 38.4 kB or 79% of the original size.

Image Optimization

-11%

Potential reduce by 90.5 kB

  • Original 829.1 kB
  • After minification 738.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Heartland needs image optimization as it can save up to 90.5 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-41%

Potential reduce by 198.4 kB

  • Original 482.6 kB
  • After minification 482.5 kB
  • After compression 284.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 198.4 kB or 41% of the original size.

CSS Optimization

-37%

Potential reduce by 48.6 kB

  • Original 133.2 kB
  • After minification 131.9 kB
  • After compression 84.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Heartland.bank needs all CSS files to be minified and compressed as it can save up to 48.6 kB or 37% of the original size.

Requests Breakdown

Number of requests can be reduced by 60 (66%)

Requests Now

91

After Optimization

31

The browser has sent 91 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Heartland. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

heartland.bank accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

heartland.bank best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

heartland.bank SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Heartland.bank can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Heartland.bank main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Heartland. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: