Analyze Heartland Bank - It’s our privilege to help you.

Heartland Bank is here to help. We offer Business Loans, Car Finance, Reverse Mortgages, Savings & Investment options and Livestock Finance.

Page load speed analysis

  • 46/100

    Normal result
  • 3

    Successful tests
  • 5

    Failed tests
  • First response

    977 ms

  • Resources loaded

    3.8 sec

  • Page rendered

    246 ms

  • Total page load time

    5 sec

Welcome to homepage info - get ready to check Heartland best content for New Zealand right away, or after learning these important things about

We analyzed page load time and found that the first response time was 977 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Page optimization

  • HTML 20.4 kB
    Images 775.2 kB
    Javascripts 276.0 kB
    CSS 54.9 kB

    In fact, the total size of main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 775.2 kB which makes up the majority of the site volume.

    • Original 20.4 kB
    • After minification 16.1 kB
    • After compression 4.6 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.2 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.7 kB or 77% of the original size.

    • Original 775.2 kB
    • After optimization 755.6 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Heartland images are well optimized though.

    • Original 276.0 kB
    • After minification 233.1 kB
    • After compression 77.6 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 198.4 kB or 72% of the original size.

    • Original 54.9 kB
    • After minification 37.3 kB
    • After compression 10.1 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 44.8 kB or 82% of the original size.

Network requests diagram

  • reset-min.css
  • base-min.css
  • base.css
  • mainnav.css
  • forms.css
  • mobile.css
  • popup.css
  • home.css
  • tiles.css
  • jquery-1.10.2.min.js
  • forms.3.0.js
  • menu.3.0.2.js
  • jquery.metadata.min.js
  • jquery.cycle.all.min.js
  • __utm.js
  • jquery.fancybox.js
  • bowser.min.js
  • browser-popup.js
  • ui.js
  • jquery.cycle.js
  • __utm.gif
  • header.gif
  • heartlandLogo-2.gif
  • mini-search.a.gif
  • btnLogin.gif
  • btnCorporateCard.gif
  • nav.gif
  • menu.sprites.20150330.png
  • hero.jpg
  • btnHero.png
  • open-for-businss-slide.jpg
  • home-equity-loan-hero-new-new.jpg
  • welcome-banner.jpg
  • Billy_banner.jpg
  • Rural_Banner.jpg
  • deposit-rates-landscape.jpg
  • open-for-business-tile.jpg
  • home-equity-loan-tile-small.jpg
  • invoice-finance-small.png
  • business-call-account.png
  • heartland_direct_account.jpg
  • bg.png
  • ga.js
  • __utm.gif
  • __utm.gif
  • collect
  • print.css

Our browser made a total of 49 requests to load all elements on the main page. We found that 92% of them (45 requests) were addressed to the original, 6% (3 requests) were made to and 2% (1 request) were made to The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain

Additional info on


The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Heartland. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.









Possible request optimization











Normal result

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 300
A 300
NS 86400
NS 86400

3600 Mname:
Serial: 2029374051
Refresh: 10000
Retry: 2400
Expire: 604800
Minimum-ttl: 3600

Language and encoding

Poor result


EN en language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 87.2% of all visits is New Zealand. It lies approximately 7780 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to New Zealand or just closer to the user base.

Poor result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Heartland. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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