8.1 sec in total
908 ms
6.9 sec
248 ms
Click here to check amazing Heartland content for Australia. Otherwise, check out these important facts you probably never knew about heartland.com.au
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Visit heartland.com.auWe analyzed Heartland.com.au page load time and found that the first response time was 908 ms and then it took 7.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.
heartland.com.au performance score
name
value
score
weighting
Value5.4 s
7/100
10%
Value17.6 s
0/100
25%
Value16.3 s
1/100
10%
Value990 ms
28/100
30%
Value1.448
1/100
15%
Value17.7 s
4/100
10%
908 ms
24 ms
699 ms
707 ms
702 ms
Our browser made a total of 88 requests to load all elements on the main page. We found that 72% of them (63 requests) were addressed to the original Heartland.com.au, 11% (10 requests) were made to Stock.heartland.com.au and 3% (3 requests) were made to Googleadservices.com. The less responsive or slowest element that took the longest time to load (3.9 sec) belongs to the original domain Heartland.com.au.
Page size can be reduced by 747.8 kB (18%)
4.1 MB
3.4 MB
In fact, the total size of Heartland.com.au main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 3.3 MB which makes up the majority of the site volume.
Potential reduce by 47.4 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.8 kB, which is 33% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 47.4 kB or 89% of the original size.
Potential reduce by 158.6 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Heartland images are well optimized though.
Potential reduce by 418.5 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 418.5 kB or 63% of the original size.
Potential reduce by 123.4 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Heartland.com.au needs all CSS files to be minified and compressed as it can save up to 123.4 kB or 84% of the original size.
Number of requests can be reduced by 26 (31%)
85
59
The browser has sent 85 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Heartland. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.
heartland.com.au
908 ms
css
24 ms
normalize.min.css
699 ms
main.6c8349cc7260ae62e3b1396831a8398f.css
707 ms
modernizr-2.6.2.min.js
702 ms
jquery.min.js
985 ms
jquery.cycle.lite.js
725 ms
main.6c8349cc7260ae62e3b1396831a8398f.js
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conversion.js
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logo.png
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280 ms
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search.css
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heartland.com.au accessibility score
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
heartland.com.au best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Registers an unload listener
Detected JavaScript libraries
Uses deprecated APIs
Missing source maps for large first-party JavaScript
Issues were logged in the Issues panel in Chrome Devtools
heartland.com.au SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Heartland.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Heartland.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
heartland.com.au
Open Graph description is not detected on the main page of Heartland. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: