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heartlandamerica.org screenshot

Report Summary

  • 49

    Performance

    Renders faster than
    67% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

heartlandamerica.org

Heartland Alliance of America

Page Load Speed

1.9 sec in total

First Response

329 ms

Resources Loaded

976 ms

Page Rendered

545 ms

heartlandamerica.org screenshot

About Website

Welcome to heartlandamerica.org homepage info - get ready to check Heartland America best content right away, or after learning these important things about heartlandamerica.org

America's Association for ELITE Benefits

Visit heartlandamerica.org

Key Findings

We analyzed Heartlandamerica.org page load time and found that the first response time was 329 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

heartlandamerica.org performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

12/100

10%

LCP (Largest Contentful Paint)

Value11.2 s

0/100

25%

SI (Speed Index)

Value6.3 s

42/100

10%

TBT (Total Blocking Time)

Value180 ms

92/100

30%

CLS (Cumulative Layout Shift)

Value0.122

84/100

15%

TTI (Time to Interactive)

Value8.8 s

35/100

10%

Network Requests Diagram

www.heartlandamerica.org

329 ms

styleupdated.css

14 ms

responsive.css

13 ms

dropstatebox.css

26 ms

cookiestyle.css

27 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 98% of them (42 requests) were addressed to the original Heartlandamerica.org, 2% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (337 ms) belongs to the original domain Heartlandamerica.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 35.3 kB (6%)

Content Size

586.8 kB

After Optimization

551.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Heartlandamerica.org main page is 586.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 336.7 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 25.6 kB

  • Original 30.4 kB
  • After minification 22.8 kB
  • After compression 4.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 7.6 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 25.6 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 1.8 kB

  • Original 336.7 kB
  • After minification 334.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Heartland America images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.6 kB

  • Original 119.9 kB
  • After minification 119.9 kB
  • After compression 118.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 6.3 kB

  • Original 99.7 kB
  • After minification 99.7 kB
  • After compression 93.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Heartlandamerica.org has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 19 (53%)

Requests Now

36

After Optimization

17

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Heartland America. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.heartlandamerica.org

www.heartlandamerica.org

329 ms

styleupdated.css

styleupdated.css

14 ms

responsive.css

responsive.css

13 ms

dropstatebox.css

dropstatebox.css

26 ms

cookiestyle.css

cookiestyle.css

27 ms

heartland-logo.png

heartland-logo.png

30 ms

jquery.v1.12.4.min.js

jquery.v1.12.4.min.js

27 ms

bootstrap.min.js

bootstrap.min.js

26 ms

jquery-core-plugins.js

jquery-core-plugins.js

27 ms

main.js

main.js

25 ms

cookiescript.js

cookiescript.js

103 ms

_Incapsula_Resource

_Incapsula_Resource

36 ms

home-bottom-shape.png

home-bottom-shape.png

31 ms

4.png

4.png

30 ms

AdobeStock_138524993.jpeg

AdobeStock_138524993.jpeg

30 ms

AdobeStock_559718253.jpeg

AdobeStock_559718253.jpeg

30 ms

AdobeStock_306677367.jpeg

AdobeStock_306677367.jpeg

31 ms

AdobeStock_290064148.jpeg

AdobeStock_290064148.jpeg

34 ms

hiking.jpg

hiking.jpg

53 ms

AdobeStock_220636609.jpeg

AdobeStock_220636609.jpeg

36 ms

small_business.jpg

small_business.jpg

35 ms

heartland-logo-white.png

heartland-logo-white.png

51 ms

css2

css2

55 ms

bootstrap.min.css

bootstrap.min.css

46 ms

flaticon.css

flaticon.css

35 ms

all.css

all.css

30 ms

style.css

style.css

36 ms

icofont.min.css

icofont.min.css

38 ms

owl.carousel.min.css

owl.carousel.min.css

40 ms

magnific-popup.css

magnific-popup.css

41 ms

animate.css

animate.css

42 ms

custom-animation.css

custom-animation.css

51 ms

meanmenu.min.css

meanmenu.min.css

50 ms

kursor.css

kursor.css

51 ms

6.png

6.png

57 ms

2.png

2.png

82 ms

fa-solid-900.woff

fa-solid-900.woff

114 ms

fa-regular-400.woff

fa-regular-400.woff

134 ms

Flaticon.svg

Flaticon.svg

337 ms

Flaticon.woff

Flaticon.woff

106 ms

webexicon.ttf

webexicon.ttf

262 ms

fa-brands-400.woff

fa-brands-400.woff

88 ms

_Incapsula_Resource

_Incapsula_Resource

98 ms

Accessibility Review

heartlandamerica.org accessibility score

80

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

heartlandamerica.org best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

heartlandamerica.org SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Heartlandamerica.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Heartlandamerica.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

heartlandamerica.org

Open Graph description is not detected on the main page of Heartland America. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: