Tools & Wizards About Us
heartlandbank.com screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

heartlandbank.com

Heartland Bank | Community Banking for central Ohio and northern Kentucky

Page Load Speed

1.7 sec in total

First Response

150 ms

Resources Loaded

1.3 sec

Page Rendered

224 ms

heartlandbank.com screenshot

About Website

Click here to check amazing Heartland Bank content for United States. Otherwise, check out these important facts you probably never knew about heartlandbank.com

Heartland Bank is central Ohio and northern Kentucky's choice for checking, savings, mortgage, business, and ag banking services. Personal service & online convenience in banking.

Visit heartlandbank.com

Key Findings

We analyzed Heartlandbank.com page load time and found that the first response time was 150 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

heartlandbank.com performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

11/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

2/100

25%

SI (Speed Index)

Value6.1 s

45/100

10%

TBT (Total Blocking Time)

Value1,830 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value20.4 s

2/100

10%

Network Requests Diagram

www.heartlandbank.com

150 ms

ModuleStyleSheets.css

4 ms

newstyles.css

7 ms

newmenu.css

7 ms

jquery-1.3.2.min.js

8 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 65% of them (28 requests) were addressed to the original Heartlandbank.com, 7% (3 requests) were made to C.optkit.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (545 ms) relates to the external source Static.xx.fbcdn.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 147.3 kB (38%)

Content Size

389.6 kB

After Optimization

242.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Heartlandbank.com main page is 389.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 178.7 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 14.2 kB

  • Original 20.5 kB
  • After minification 19.7 kB
  • After compression 6.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.2 kB or 69% of the original size.

Image Optimization

-3%

Potential reduce by 6.2 kB

  • Original 178.7 kB
  • After minification 172.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Heartland Bank images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 95.0 kB

  • Original 151.8 kB
  • After minification 150.5 kB
  • After compression 56.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 95.0 kB or 63% of the original size.

CSS Optimization

-82%

Potential reduce by 31.9 kB

  • Original 38.7 kB
  • After minification 30.6 kB
  • After compression 6.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Heartlandbank.com needs all CSS files to be minified and compressed as it can save up to 31.9 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (40%)

Requests Now

42

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Heartland Bank. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.heartlandbank.com

www.heartlandbank.com

150 ms

ModuleStyleSheets.css

ModuleStyleSheets.css

4 ms

newstyles.css

newstyles.css

7 ms

newmenu.css

newmenu.css

7 ms

jquery-1.3.2.min.js

jquery-1.3.2.min.js

8 ms

speedbump.js

speedbump.js

7 ms

Java_DynMenusSelectedCSS.js

Java_DynMenusSelectedCSS.js

22 ms

ga.js

ga.js

24 ms

sdk.js

sdk.js

270 ms

background.jpg

background.jpg

20 ms

logo.jpg

logo.jpg

22 ms

searchbutton_new1.jpg

searchbutton_new1.jpg

23 ms

search_bar_new1.jpg

search_bar_new1.jpg

24 ms

bankinglogin.png

bankinglogin.png

24 ms

home_link.jpg

home_link.jpg

25 ms

menu_bg.jpg

menu_bg.jpg

26 ms

banner_txtbox_bottom.png

banner_txtbox_bottom.png

30 ms

Power%20Breakfast%20Banner-March%209th%202016-small.jpg

Power%20Breakfast%20Banner-March%209th%202016-small.jpg

31 ms

home-button-start-now.png

home-button-start-now.png

28 ms

twitter-icon.png

twitter-icon.png

29 ms

instagram-icon.png

instagram-icon.png

31 ms

facebook_01.png

facebook_01.png

31 ms

equal_housing_lender.jpg

equal_housing_lender.jpg

32 ms

widget.js

widget.js

111 ms

menu_divider.jpg

menu_divider.jpg

34 ms

homebanner04.jpg

homebanner04.jpg

37 ms

banner_titlebg.png

banner_titlebg.png

36 ms

banner_txt_bg_stretch.png

banner_txt_bg_stretch.png

35 ms

banner_txt_bg.png

banner_txt_bg.png

35 ms

home_cta_bar.jpg

home_cta_bar.jpg

35 ms

2562.js

2562.js

37 ms

__utm.gif

__utm.gif

12 ms

promise-5.0.0.min.js

promise-5.0.0.min.js

35 ms

hit

hit

108 ms

109 ms

xd_arbiter.php

xd_arbiter.php

212 ms

xd_arbiter.php

xd_arbiter.php

417 ms

hit

hit

42 ms

new_session

new_session

35 ms

home_link-r.jpg

home_link-r.jpg

33 ms

like.php

like.php

54 ms

vpc6VNjRPXV.js

vpc6VNjRPXV.js

482 ms

LVx-xkvaJ0b.png

LVx-xkvaJ0b.png

545 ms

Accessibility Review

heartlandbank.com accessibility score

84

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

heartlandbank.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

heartlandbank.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Heartlandbank.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Heartlandbank.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

heartlandbank.com

Open Graph description is not detected on the main page of Heartland Bank. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: