Tools & Wizards About Us
heinemann-shop.com screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

heinemann-shop.com

Duty Free & Travel Value online-shopping for flight passengers | Heinemann Shop

Page Load Speed

2.9 sec in total

First Response

172 ms

Resources Loaded

1.8 sec

Page Rendered

940 ms

heinemann-shop.com screenshot

About Website

Click here to check amazing Heinemann Shop content for Germany. Otherwise, check out these important facts you probably never knew about heinemann-shop.com

Heinemann Duty Free & Travel Value Online Shop ✈ Premium Products ✓ Top Brands ✓ Discover » Buy ⇒ Home Delivery or Pick Up at the airport

Visit heinemann-shop.com

Key Findings

We analyzed Heinemann-shop.com page load time and found that the first response time was 172 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

heinemann-shop.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value13.3 s

0/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value1,010 ms

27/100

30%

CLS (Cumulative Layout Shift)

Value0.734

6/100

15%

TTI (Time to Interactive)

Value11.5 s

18/100

10%

Network Requests Diagram

heinemann-shop.com

172 ms

heinemann-shop.com

329 ms

621 ms

main.css

38 ms

ghassistedserviceaddon.css

33 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 90% of them (46 requests) were addressed to the original Heinemann-shop.com, 4% (2 requests) were made to App.usercentrics.eu and 2% (1 request) were made to Static.heyflow.com. The less responsive or slowest element that took the longest time to load (621 ms) belongs to the original domain Heinemann-shop.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 461.5 kB (37%)

Content Size

1.2 MB

After Optimization

770.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Heinemann-shop.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 665.9 kB which makes up the majority of the site volume.

HTML Optimization

-92%

Potential reduce by 407.0 kB

  • Original 442.3 kB
  • After minification 287.5 kB
  • After compression 35.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 154.8 kB, which is 35% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 407.0 kB or 92% of the original size.

Image Optimization

-32%

Potential reduce by 3.8 kB

  • Original 11.9 kB
  • After minification 8.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Heinemann Shop needs image optimization as it can save up to 3.8 kB or 32% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-5%

Potential reduce by 36.2 kB

  • Original 665.9 kB
  • After minification 665.2 kB
  • After compression 629.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-13%

Potential reduce by 14.5 kB

  • Original 111.9 kB
  • After minification 111.9 kB
  • After compression 97.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Heinemann-shop.com needs all CSS files to be minified and compressed as it can save up to 14.5 kB or 13% of the original size.

Requests Breakdown

Number of requests can be reduced by 34 (77%)

Requests Now

44

After Optimization

10

  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Heinemann Shop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

heinemann-shop.com

heinemann-shop.com

172 ms

heinemann-shop.com

heinemann-shop.com

329 ms

621 ms

main.css

main.css

38 ms

ghassistedserviceaddon.css

ghassistedserviceaddon.css

33 ms

storeFinder.css

storeFinder.css

24 ms

hybrisanalyticsaddon.css

hybrisanalyticsaddon.css

32 ms

smarteditaddon.css

smarteditaddon.css

97 ms

loader.js

loader.js

107 ms

analyticsmediator.js

analyticsmediator.js

96 ms

webview.js

webview.js

121 ms

generatedVariables.js

generatedVariables.js

19 ms

bundle.js

bundle.js

112 ms

jquery.currencies.min.js

jquery.currencies.min.js

20 ms

jquery-ui-1.11.2.min.js

jquery-ui-1.11.2.min.js

26 ms

jquery.colorbox-min.js

jquery.colorbox-min.js

26 ms

acc.colorbox.js

acc.colorbox.js

25 ms

acc.autocomplete.js

acc.autocomplete.js

25 ms

acc.closeaccount.js

acc.closeaccount.js

25 ms

acc.consent.js

acc.consent.js

127 ms

acc.csv-import.js

acc.csv-import.js

129 ms

_autoload.js

_autoload.js

130 ms

ghassistedserviceaddon.js

ghassistedserviceaddon.js

127 ms

jquery.tablesorter.pager.js

jquery.tablesorter.pager.js

126 ms

jquery.tablesorter.min.js

jquery.tablesorter.min.js

125 ms

Chart.min.js

Chart.min.js

137 ms

asm.storefinder.js

asm.storefinder.js

154 ms

hybrisanalyticsaddon.js

hybrisanalyticsaddon.js

154 ms

piwik-min.js

piwik-min.js

137 ms

mastercardwebaddon.js

mastercardwebaddon.js

155 ms

messagesourceaddon.js

messagesourceaddon.js

154 ms

webApplicationInjector.js

webApplicationInjector.js

226 ms

reprocessPage.js

reprocessPage.js

225 ms

adjustComponentRenderingToSE.js

adjustComponentRenderingToSE.js

228 ms

smarteditaddon.js

smarteditaddon.js

225 ms

ghymktrecommendationaddon.js

ghymktrecommendationaddon.js

226 ms

j.php

j.php

226 ms

bundle.js

bundle.js

138 ms

Heinemann-Duty-Free-Travel-Value-Logo.svg

Heinemann-Duty-Free-Travel-Value-Logo.svg

132 ms

sprite.svg

sprite.svg

134 ms

filler.png

filler.png

290 ms

No_image.svg

No_image.svg

288 ms

appstore-en.png

appstore-en.png

135 ms

google-play-en.png

google-play-en.png

141 ms

GB-Flag.svg

GB-Flag.svg

137 ms

DE-Flag-inactive.svg

DE-Flag-inactive.svg

138 ms

ubuntu-l.woff

ubuntu-l.woff

129 ms

ubuntu-r.woff

ubuntu-r.woff

127 ms

ubuntu-m.woff

ubuntu-m.woff

127 ms

ubuntu-b.woff

ubuntu-b.woff

128 ms

X12361585E99F7B1FF0B889562403FB1A.js

X12361585E99F7B1FF0B889562403FB1A.js

42 ms

Accessibility Review

heinemann-shop.com accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

heinemann-shop.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

heinemann-shop.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Heinemann-shop.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Heinemann-shop.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

heinemann-shop.com

Open Graph data is detected on the main page of Heinemann Shop. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: