Tools & Wizards About Us
hellobutterfly.com screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 79% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

hellobutterfly.com

Butterfly – We transform businesses for the better

Page Load Speed

4 sec in total

First Response

188 ms

Resources Loaded

2.4 sec

Page Rendered

1.4 sec

hellobutterfly.com screenshot

About Website

Click here to check amazing Hello Butterfly content for United States. Otherwise, check out these important facts you probably never knew about hellobutterfly.com

Hello, we’re Butterfly. A strategy consultancy helping business leaders think harder and feel deeper about human problems to unlock bold strategies for growth.

Visit hellobutterfly.com

Key Findings

We analyzed Hellobutterfly.com page load time and found that the first response time was 188 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

hellobutterfly.com performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value4.2 s

45/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value2,170 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value15.5 s

7/100

10%

Network Requests Diagram

hellobutterfly.com

188 ms

hellobutterfly.com

598 ms

css2

46 ms

jquery-1.11.3.min.js

42 ms

jquery-3.6.0.min.js

59 ms

Our browser made a total of 64 requests to load all elements on the main page. We found that 80% of them (51 requests) were addressed to the original Hellobutterfly.com, 5% (3 requests) were made to Cdn.jsdelivr.net and 5% (3 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (922 ms) belongs to the original domain Hellobutterfly.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 580.7 kB (23%)

Content Size

2.6 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hellobutterfly.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 61.6 kB

  • Original 74.6 kB
  • After minification 58.5 kB
  • After compression 13.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 16.1 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 61.6 kB or 83% of the original size.

Image Optimization

-9%

Potential reduce by 156.8 kB

  • Original 1.8 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hello Butterfly images are well optimized though.

JavaScript Optimization

-35%

Potential reduce by 152.7 kB

  • Original 442.3 kB
  • After minification 440.4 kB
  • After compression 289.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 152.7 kB or 35% of the original size.

CSS Optimization

-87%

Potential reduce by 209.6 kB

  • Original 240.3 kB
  • After minification 238.0 kB
  • After compression 30.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hellobutterfly.com needs all CSS files to be minified and compressed as it can save up to 209.6 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (38%)

Requests Now

60

After Optimization

37

  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hello Butterfly. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

hellobutterfly.com

hellobutterfly.com

188 ms

hellobutterfly.com

hellobutterfly.com

598 ms

css2

css2

46 ms

jquery-1.11.3.min.js

jquery-1.11.3.min.js

42 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

59 ms

styles.css

styles.css

96 ms

style.css

style.css

191 ms

cookieblocker.min.css

cookieblocker.min.css

264 ms

style.min.css

style.min.css

615 ms

swiper-bundle.min.css

swiper-bundle.min.css

74 ms

swiper.min.css

swiper.min.css

75 ms

jquery.min.js

jquery.min.js

459 ms

jquery-migrate.min.js

jquery-migrate.min.js

280 ms

zl-multine-files.js

zl-multine-files.js

283 ms

simpleParallax.min.js

simpleParallax.min.js

76 ms

site_tracking.js

site_tracking.js

284 ms

index.js

index.js

347 ms

index.js

index.js

370 ms

scripts.min.js

scripts.min.js

375 ms

swiper.min.js

swiper.min.js

76 ms

simpleParallax.min.js

simpleParallax.min.js

87 ms

wow.min.js

wow.min.js

6 ms

lottie.min.js

lottie.min.js

103 ms

api.js

api.js

86 ms

wp-polyfill.min.js

wp-polyfill.min.js

469 ms

index.js

index.js

434 ms

complianz.min.js

complianz.min.js

551 ms

Vector-21.svg

Vector-21.svg

134 ms

menu.svg

menu.svg

130 ms

Logo.svg

Logo.svg

94 ms

Graph-element.png

Graph-element.png

176 ms

Framep-1.svg

Framep-1.svg

131 ms

Frame-18-1.svg

Frame-18-1.svg

135 ms

Frame-16-1.svg

Frame-16-1.svg

179 ms

Frame-15-1.svg

Frame-15-1.svg

188 ms

Framem-1.svg

Framem-1.svg

190 ms

Framet-1.svg

Framet-1.svg

192 ms

Frame-22-1.svg

Frame-22-1.svg

194 ms

Framed-1.svg

Framed-1.svg

264 ms

Framecol-1.svg

Framecol-1.svg

267 ms

Framerec-1.svg

Framerec-1.svg

279 ms

Frameun.svg

Frameun.svg

281 ms

Frameinfiniti.svg

Frameinfiniti.svg

285 ms

Frameavon.svg

Frameavon.svg

287 ms

Framemond.svg

Framemond.svg

352 ms

Framedan.svg

Framedan.svg

354 ms

Frameest.svg

Frameest.svg

371 ms

FrameK.svg

FrameK.svg

373 ms

Framemas.svg

Framemas.svg

472 ms

Frametakas.svg

Frametakas.svg

378 ms

FrameMac.svg

FrameMac.svg

439 ms

footer_img.svg

footer_img.svg

442 ms

instagram.svg

instagram.svg

463 ms

linkedin.svg

linkedin.svg

465 ms

twiter.svg

twiter.svg

478 ms

hbs.jpg

hbs.jpg

769 ms

lines.svg

lines.svg

512 ms

arrow-right.svg

arrow-right.svg

536 ms

1.png

1.png

725 ms

3.png

3.png

922 ms

2.png

2.png

830 ms

Butterfly-Website-5.png

Butterfly-Website-5.png

688 ms

font

font

112 ms

recaptcha__en.js

recaptcha__en.js

69 ms

Accessibility Review

hellobutterfly.com accessibility score

92

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

hellobutterfly.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

hellobutterfly.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hellobutterfly.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hellobutterfly.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hellobutterfly.com

Open Graph data is detected on the main page of Hello Butterfly. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: