Report Summary

  • 73

    Performance

    Renders faster than
    83% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 85

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

hellodesign.com

Hello Design joins Instrument | News | Instrument

Page Load Speed

1.6 sec in total

First Response

174 ms

Resources Loaded

910 ms

Page Rendered

548 ms

hellodesign.com screenshot

About Website

Welcome to hellodesign.com homepage info - get ready to check Hello Design best content for United States right away, or after learning these important things about hellodesign.com

In January 2023, Los Angeles-based agency Hello Design will join Instrument, operating as an integrated client service team.

Visit hellodesign.com

Key Findings

We analyzed Hellodesign.com page load time and found that the first response time was 174 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

hellodesign.com performance score

73

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value3.4 s

67/100

25%

SI (Speed Index)

Value8.3 s

19/100

10%

TBT (Total Blocking Time)

Value80 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value6.9 s

55/100

10%

Network Requests Diagram

hellodesign.com

174 ms

www.hellodesign.com

386 ms

swfobject.js

49 ms

swfmousewheel.js

83 ms

statemanager.js

84 ms

Our browser made a total of 9 requests to load all elements on the main page. We found that 78% of them (7 requests) were addressed to the original Hellodesign.com, 22% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (386 ms) belongs to the original domain Hellodesign.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 28.2 kB (42%)

Content Size

67.2 kB

After Optimization

39.0 kB

In fact, the total size of Hellodesign.com main page is 67.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Javascripts take 60.0 kB which makes up the majority of the site volume.

HTML Optimization

-64%

Potential reduce by 4.1 kB

  • Original 6.5 kB
  • After minification 5.9 kB
  • After compression 2.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 4.1 kB or 64% of the original size.

Image Optimization

-0%

Potential reduce by 2 B

  • Original 751 B
  • After minification 749 B

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hello Design images are well optimized though.

JavaScript Optimization

-40%

Potential reduce by 24.1 kB

  • Original 60.0 kB
  • After minification 59.1 kB
  • After compression 36.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 24.1 kB or 40% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (57%)

Requests Now

7

After Optimization

3

The browser has sent 7 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hello Design. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

hellodesign.com accessibility score

100

Accessibility Issues

Best Practices

hellodesign.com best practices score

85

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

hellodesign.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hellodesign.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hellodesign.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Hello Design. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: