Tools & Wizards About Us
hellofresh.at screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 60

    Accessibility

    Visual factors better than
    that of 26% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

hellofresh.at

HelloFresh: Österreichs Nummer 1 Kochbox

Page Load Speed

3.1 sec in total

First Response

227 ms

Resources Loaded

2.3 sec

Page Rendered

597 ms

hellofresh.at screenshot

About Website

Welcome to hellofresh.at homepage info - get ready to check Hello Fresh best content for Austria right away, or after learning these important things about hellofresh.at

Die Nr. 1 Kochbox in Österreich | Frische Zutaten in Top-Qualität | Größte wöchentliche Rezeptauswahl | Landesweit kostenlose Lieferung. Jetzt bestellen!

Visit hellofresh.at

Key Findings

We analyzed Hellofresh.at page load time and found that the first response time was 227 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

hellofresh.at performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

56/100

10%

LCP (Largest Contentful Paint)

Value4.3 s

42/100

25%

SI (Speed Index)

Value11.8 s

4/100

10%

TBT (Total Blocking Time)

Value4,940 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.029

100/100

15%

TTI (Time to Interactive)

Value20.2 s

2/100

10%

Network Requests Diagram

hellofresh.at

227 ms

www.hellofresh.at

1225 ms

gtm.js

356 ms

gtm.js

475 ms

polyfills-c67a75d1b6f99dc8.js

404 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 62% of them (57 requests) were addressed to the original Hellofresh.at, 20% (18 requests) were made to Img.hellofresh.com and 8% (7 requests) were made to Cdn.hellofresh.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Hellofresh.at.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (30%)

Content Size

5.1 MB

After Optimization

3.6 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Hellofresh.at main page is 5.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 1.5 MB

  • Original 1.8 MB
  • After minification 1.8 MB
  • After compression 257.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.5 MB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 2.2 kB

  • Original 2.9 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hello Fresh images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.0 kB

  • Original 431.2 kB
  • After minification 431.2 kB
  • After compression 430.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 54 (64%)

Requests Now

84

After Optimization

30

  • Images
  • JavaScript

The browser has sent 84 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hello Fresh. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 55 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

hellofresh.at

hellofresh.at

227 ms

www.hellofresh.at

www.hellofresh.at

1225 ms

gtm.js

gtm.js

356 ms

gtm.js

gtm.js

475 ms

polyfills-c67a75d1b6f99dc8.js

polyfills-c67a75d1b6f99dc8.js

404 ms

__STATIC_SCRIPTS__.initial-page-user-redirection-3271b6b07dda477d74cf.js

__STATIC_SCRIPTS__.initial-page-user-redirection-3271b6b07dda477d74cf.js

221 ms

92360.4b45182aef486d05.js

92360.4b45182aef486d05.js

248 ms

38727-ba5be39cab6c667c.js

38727-ba5be39cab6c667c.js

247 ms

design-system.1d7a5835b889c71e.js

design-system.1d7a5835b889c71e.js

321 ms

31699-60e4c77021ad79f2.js

31699-60e4c77021ad79f2.js

325 ms

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15026-4216d19d791c320b.js

385 ms

19522.fccf22fba6a001ca.js

19522.fccf22fba6a001ca.js

324 ms

lp-hero-banner.ab70d09f44dcc45f.js

lp-hero-banner.ab70d09f44dcc45f.js

320 ms

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40412-47b49a06498ce066.js

467 ms

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90696.362f84e5403aadc8.js

344 ms

8441.3833c7bc187c855e.js

8441.3833c7bc187c855e.js

383 ms

lp-hero-columnSection.04711eb7d52381b3.js

lp-hero-columnSection.04711eb7d52381b3.js

380 ms

lp-hero-contentModuleImageSection.7e8c71edb72dd2be.js

lp-hero-contentModuleImageSection.7e8c71edb72dd2be.js

388 ms

Section.af0cbda61892cd0c.js

Section.af0cbda61892cd0c.js

431 ms

lp-hero-appInstallSection.b74c94177d589b43.js

lp-hero-appInstallSection.b74c94177d589b43.js

435 ms

lp-hero-contentModuleSection.05a2bc6aeede5c93.js

lp-hero-contentModuleSection.05a2bc6aeede5c93.js

457 ms

19612.39e79f6baba02866.js

19612.39e79f6baba02866.js

434 ms

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36038-2a3e0db2226c9dc1.js

549 ms

16342-44bad6b794c2ead1.js

16342-44bad6b794c2ead1.js

549 ms

60173.a457387031daab9c.js

60173.a457387031daab9c.js

551 ms

webpack-44f58b9434653354.js

webpack-44f58b9434653354.js

547 ms

framework-943be3235496e6c9.js

framework-943be3235496e6c9.js

555 ms

main-1511d2d561f92440.js

main-1511d2d561f92440.js

554 ms

_app-6820e89944d8c6c3.js

_app-6820e89944d8c6c3.js

575 ms

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599 ms

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587 ms

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592 ms

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608 ms

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590 ms

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662 ms

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626 ms

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648 ms

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38579-9af8c156fbfa5359.js

638 ms

72953-98e1482dcc25e62d.js

72953-98e1482dcc25e62d.js

624 ms

Hello_Fresh_Lockup.png

Hello_Fresh_Lockup.png

368 ms

HF_App_web_landing_page_newbanners_desktop_2560x700.jpg

HF_App_web_landing_page_newbanners_desktop_2560x700.jpg

305 ms

cloche-clock.svg

cloche-clock.svg

613 ms

modified_gesture_mobile_reload.png

modified_gesture_mobile_reload.png

417 ms

mc.svg

mc.svg

402 ms

visa_logo.svg

visa_logo.svg

408 ms

discovernet.svg

discovernet.svg

418 ms

amex_logo.svg

amex_logo.svg

420 ms

paypal.svg

paypal.svg

411 ms

coin.svg

coin.svg

605 ms

leaf.svg

leaf.svg

607 ms

icon-instagram.svg

icon-instagram.svg

599 ms

Abwechslung-f%C3%BCr-Deinen-Teller_3_(1).png

Abwechslung-f%C3%BCr-Deinen-Teller_3_(1).png

347 ms

Einfachheit-f%C3%BCr-Deine-Planung_v3_(1).png

Einfachheit-f%C3%BCr-Deine-Planung_v3_(1).png

300 ms

Flexibilitat-f%C3%BCr-Deinen-Alltag3_(2).png

Flexibilitat-f%C3%BCr-Deinen-Alltag3_(2).png

409 ms

Salmon_(aesthetic).jpg

Salmon_(aesthetic).jpg

344 ms

Chickpea_(veggie).jpg

Chickpea_(veggie).jpg

343 ms

Burrata_(pasta).jpg

Burrata_(pasta).jpg

401 ms

Burger_(burger).jpg

Burger_(burger).jpg

422 ms

Pumpkin.jpg

Pumpkin.jpg

348 ms

Snack.jpg

Snack.jpg

350 ms

mobile_goodforyou-v2.png

mobile_goodforyou-v2.png

395 ms

Burger.png

Burger.png

392 ms

InstagramHa%CC%88hnchen.jpeg

InstagramHa%CC%88hnchen.jpeg

392 ms

186374711_105773318363442_5885008509415528131_n.jpeg

186374711_105773318363442_5885008509415528131_n.jpeg

401 ms

InstagramTabouleh_1.png

InstagramTabouleh_1.png

402 ms

AT_HF_Prospect_AppSt_LP_HF_BAU_0524.png

AT_HF_Prospect_AppSt_LP_HF_BAU_0524.png

410 ms

AppInstall_DE-AT.png

AppInstall_DE-AT.png

421 ms

bottom_banner_desktop.jpg

bottom_banner_desktop.jpg

405 ms

99016-a332c5daf52b3eec.js

99016-a332c5daf52b3eec.js

435 ms

61706-66a973707e3ad147.js

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614 ms

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424 ms

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558 ms

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535 ms

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531 ms

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530 ms

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92448-a741a0a2aa9ea2cd.js

531 ms

62534-70cb3f4342052d09.js

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512 ms

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500 ms

44454-031f5575eb67a53b.js

44454-031f5575eb67a53b.js

495 ms

52507-86313fb536ddb354.js

52507-86313fb536ddb354.js

502 ms

%5B...page%5D-8b6a37a19ceff822.js

%5B...page%5D-8b6a37a19ceff822.js

491 ms

_buildManifest.js

_buildManifest.js

457 ms

_ssgManifest.js

_ssgManifest.js

452 ms

latin-regular.woff

latin-regular.woff

459 ms

latin-600.woff

latin-600.woff

477 ms

latin-700.woff

latin-700.woff

557 ms

Agrandir-HelloFresh_Regular.woff

Agrandir-HelloFresh_Regular.woff

504 ms

solvvy.js

solvvy.js

70 ms

polyfills.7.js

polyfills.7.js

80 ms

solvvy.customization.js

solvvy.customization.js

68 ms

solvvy.v5.js

solvvy.v5.js

125 ms

main.js

main.js

33 ms

Accessibility Review

hellofresh.at accessibility score

60

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

hellofresh.at best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

hellofresh.at SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hellofresh.at can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Hellofresh.at main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hellofresh.at

Open Graph data is detected on the main page of Hello Fresh. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: