Tools & Wizards About Us
hellofresh.be screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 56

    Accessibility

    Visual factors better than
    that of 24% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

hellofresh.be

HelloFresh Maaltijdbox: Krijg tot wel €90 korting

Page Load Speed

2.1 sec in total

First Response

141 ms

Resources Loaded

1.4 sec

Page Rendered

507 ms

hellofresh.be screenshot

About Website

Visit hellofresh.be now to see the best up-to-date Hello Fresh content for Belgium and also check out these interesting facts you probably never knew about hellofresh.be

Krijg tot wel € 90 korting op HelloFresh en ontdek het gemak van lekker en gevarieerd koken! Kies uit vele recepten en krijg verse ingrediënten thuisbezorgd.

Visit hellofresh.be

Key Findings

We analyzed Hellofresh.be page load time and found that the first response time was 141 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

hellofresh.be performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

22/100

25%

SI (Speed Index)

Value11.5 s

5/100

10%

TBT (Total Blocking Time)

Value5,220 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.022

100/100

15%

TTI (Time to Interactive)

Value20.9 s

2/100

10%

Network Requests Diagram

hellofresh.be

141 ms

www.hellofresh.be

568 ms

gtm.js

373 ms

gtm.js

509 ms

polyfills-c67a75d1b6f99dc8.js

181 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 70% of them (62 requests) were addressed to the original Hellofresh.be, 16% (14 requests) were made to Img.hellofresh.com and 9% (8 requests) were made to Cdn.hellofresh.com. The less responsive or slowest element that took the longest time to load (599 ms) belongs to the original domain Hellofresh.be.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (32%)

Content Size

5.7 MB

After Optimization

3.8 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Hellofresh.be main page is 5.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 1.8 MB

  • Original 2.1 MB
  • After minification 2.1 MB
  • After compression 293.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.8 MB or 86% of the original size.

Image Optimization

-1%

Potential reduce by 14.4 kB

  • Original 2.8 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hello Fresh images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.1 kB

  • Original 757.1 kB
  • After minification 757.1 kB
  • After compression 756.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 57 (69%)

Requests Now

83

After Optimization

26

  • Images
  • JavaScript

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hello Fresh. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 58 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

hellofresh.be

hellofresh.be

141 ms

www.hellofresh.be

www.hellofresh.be

568 ms

gtm.js

gtm.js

373 ms

gtm.js

gtm.js

509 ms

polyfills-c67a75d1b6f99dc8.js

polyfills-c67a75d1b6f99dc8.js

181 ms

__STATIC_SCRIPTS__.initial-page-user-redirection-3271b6b07dda477d74cf.js

__STATIC_SCRIPTS__.initial-page-user-redirection-3271b6b07dda477d74cf.js

181 ms

67467.45c3c84e8ab3c145.js

67467.45c3c84e8ab3c145.js

344 ms

38727-ba5be39cab6c667c.js

38727-ba5be39cab6c667c.js

345 ms

design-system.0849ac366f7cffec.js

design-system.0849ac366f7cffec.js

345 ms

27650-a3de7739c3901c9d.js

27650-a3de7739c3901c9d.js

345 ms

84258.ad529c6ec5b66664.js

84258.ad529c6ec5b66664.js

344 ms

lp-hero-banner.12baecf5a865e48c.js

lp-hero-banner.12baecf5a865e48c.js

367 ms

lp-hero-contentModuleImageSection.207a246df50f43c0.js

lp-hero-contentModuleImageSection.207a246df50f43c0.js

367 ms

Section.1900555a3c1fb898.js

Section.1900555a3c1fb898.js

369 ms

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40412-47b49a06498ce066.js

366 ms

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1148.f3e32a1cb992947e.js

367 ms

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94033.0a1ea96cc8c11d81.js

367 ms

lp-hero-columnSection.fb8906fbc0b20328.js

lp-hero-columnSection.fb8906fbc0b20328.js

499 ms

lp-hero-appInstallSection.6baca3188d031bc7.js

lp-hero-appInstallSection.6baca3188d031bc7.js

502 ms

24438.c2786b9c25aa066d.js

24438.c2786b9c25aa066d.js

499 ms

15100.ca0e2aaa953a60e3.js

15100.ca0e2aaa953a60e3.js

505 ms

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501 ms

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38531-df3d66e06bae96a0.js

506 ms

15364.02ecbab18ed26362.js

15364.02ecbab18ed26362.js

540 ms

webpack-e7d78253759b07da.js

webpack-e7d78253759b07da.js

535 ms

framework-943be3235496e6c9.js

framework-943be3235496e6c9.js

538 ms

main-1511d2d561f92440.js

main-1511d2d561f92440.js

547 ms

_app-b05ff16d93eca109.js

_app-b05ff16d93eca109.js

570 ms

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535 ms

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564 ms

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562 ms

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560 ms

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577 ms

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576 ms

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582 ms

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589 ms

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592 ms

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38579-9af8c156fbfa5359.js

599 ms

82282-49e48d6c77d4806f.js

82282-49e48d6c77d4806f.js

599 ms

Hello_Fresh_Lockup.png

Hello_Fresh_Lockup.png

484 ms

cloche-clock.svg

cloche-clock.svg

576 ms

gesture_desktop.png

gesture_desktop.png

379 ms

mc.svg

mc.svg

450 ms

visa_logo.svg

visa_logo.svg

457 ms

discovernet.svg

discovernet.svg

502 ms

amex_logo.svg

amex_logo.svg

471 ms

paypal.svg

paypal.svg

479 ms

bcmc.svg

bcmc.svg

481 ms

sepa.svg

sepa.svg

475 ms

coin.svg

coin.svg

536 ms

leaf.svg

leaf.svg

541 ms

HF_App_web_landing_page_newbanners_desktop_2560x700.jpg

HF_App_web_landing_page_newbanners_desktop_2560x700.jpg

516 ms

mobile_goodforyou-v2.png

mobile_goodforyou-v2.png

529 ms

hiw-1-v2.png

hiw-1-v2.png

473 ms

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hiw-2-v2.png

473 ms

hiw-3-v2.png

hiw-3-v2.png

476 ms

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hiw-4-v3.png

480 ms

BE_HF_Prospect_NonPaidContentfulSectionButtons_0623_1F-J96AU.png

BE_HF_Prospect_NonPaidContentfulSectionButtons_0623_1F-J96AU.png

538 ms

AppInstall_NL-BE.png

AppInstall_NL-BE.png

529 ms

busyweek.png

busyweek.png

497 ms

impressyourguest.png

impressyourguest.png

510 ms

deliciousextra.png

deliciousextra.png

527 ms

specialoccasion.png

specialoccasion.png

528 ms

bottom_banner_desktop.jpg

bottom_banner_desktop.jpg

557 ms

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423 ms

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327 ms

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280 ms

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279 ms

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292 ms

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295 ms

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296 ms

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275 ms

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288 ms

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298 ms

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298 ms

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297 ms

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308 ms

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304 ms

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183 ms

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190 ms

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67505-0df2c8059f213cba.js

194 ms

%5B...page%5D-dfd68a1766e053f4.js

%5B...page%5D-dfd68a1766e053f4.js

213 ms

_buildManifest.js

_buildManifest.js

199 ms

_ssgManifest.js

_ssgManifest.js

199 ms

latin-regular.woff

latin-regular.woff

187 ms

latin-600.woff

latin-600.woff

396 ms

latin-700.woff

latin-700.woff

215 ms

Agrandir-HelloFresh_Regular.woff

Agrandir-HelloFresh_Regular.woff

192 ms

main.js

main.js

32 ms

Accessibility Review

hellofresh.be accessibility score

56

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

hellofresh.be best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

hellofresh.be SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    NL

  • Language Claimed

    NL

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hellofresh.be can be misinterpreted by Google and other search engines. Our service has detected that Dutch is used on the page, and it matches the claimed language. Our system also found out that Hellofresh.be main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hellofresh.be

Open Graph data is detected on the main page of Hello Fresh. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: