Tools & Wizards About Us
hellofresh.co.nz screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 59

    Accessibility

    Visual factors better than
    that of 26% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

hellofresh.co.nz

HelloFresh: Get up to $175 Off Today!

Page Load Speed

2 sec in total

First Response

142 ms

Resources Loaded

1.4 sec

Page Rendered

505 ms

hellofresh.co.nz screenshot

About Website

Click here to check amazing Hello Fresh content for New Zealand. Otherwise, check out these important facts you probably never knew about hellofresh.co.nz

Get Started Today with up $175 Off on your first 5 boxes | Fresh & quality ingredients delivered straight to your door every week. Unlock your offer today!

Visit hellofresh.co.nz

Key Findings

We analyzed Hellofresh.co.nz page load time and found that the first response time was 142 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

hellofresh.co.nz performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

28/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

2/100

25%

SI (Speed Index)

Value16.2 s

0/100

10%

TBT (Total Blocking Time)

Value6,570 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.007

100/100

15%

TTI (Time to Interactive)

Value26.6 s

0/100

10%

Network Requests Diagram

hellofresh.co.nz

142 ms

www.hellofresh.co.nz

772 ms

gtm.js

604 ms

gtm.js

635 ms

polyfills-c67a75d1b6f99dc8.js

227 ms

Our browser made a total of 96 requests to load all elements on the main page. We found that 69% of them (66 requests) were addressed to the original Hellofresh.co.nz, 19% (18 requests) were made to Img.hellofresh.com and 6% (6 requests) were made to Cdn.hellofresh.com. The less responsive or slowest element that took the longest time to load (772 ms) belongs to the original domain Hellofresh.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.6 MB (37%)

Content Size

7.0 MB

After Optimization

4.4 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Hellofresh.co.nz main page is 7.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 3.2 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 2.6 MB

  • Original 3.0 MB
  • After minification 3.0 MB
  • After compression 434.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 2.6 MB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 14.4 kB

  • Original 3.2 MB
  • After minification 3.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hello Fresh images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.2 kB

  • Original 851.5 kB
  • After minification 851.5 kB
  • After compression 850.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 61 (68%)

Requests Now

90

After Optimization

29

  • Images
  • JavaScript

The browser has sent 90 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hello Fresh. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 62 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

hellofresh.co.nz

hellofresh.co.nz

142 ms

www.hellofresh.co.nz

www.hellofresh.co.nz

772 ms

gtm.js

gtm.js

604 ms

gtm.js

gtm.js

635 ms

polyfills-c67a75d1b6f99dc8.js

polyfills-c67a75d1b6f99dc8.js

227 ms

__STATIC_SCRIPTS__.initial-page-user-redirection-1adc611084d3fd14de2a.js

__STATIC_SCRIPTS__.initial-page-user-redirection-1adc611084d3fd14de2a.js

188 ms

14949.45b7eca25c275f5e.js

14949.45b7eca25c275f5e.js

435 ms

51223.8541666d7c24063e.js

51223.8541666d7c24063e.js

434 ms

design-system.d3b4805dfa8211dc.js

design-system.d3b4805dfa8211dc.js

580 ms

27650-a3de7739c3901c9d.js

27650-a3de7739c3901c9d.js

596 ms

84258.0397c24519f954b2.js

84258.0397c24519f954b2.js

597 ms

lp-hero-banner.60bcdad7715f5bee.js

lp-hero-banner.60bcdad7715f5bee.js

598 ms

40412-47b49a06498ce066.js

40412-47b49a06498ce066.js

594 ms

1148.c89ce14782a47f20.js

1148.c89ce14782a47f20.js

594 ms

94033.ae3b65bfc50d8f04.js

94033.ae3b65bfc50d8f04.js

597 ms

lp-hero-columnSection.ca32ed9d32f07ea9.js

lp-hero-columnSection.ca32ed9d32f07ea9.js

630 ms

lp-hero-appInstallSection.232efa9678213f9d.js

lp-hero-appInstallSection.232efa9678213f9d.js

632 ms

lp-hero-contentModuleImageSection.207a246df50f43c0.js

lp-hero-contentModuleImageSection.207a246df50f43c0.js

634 ms

Section.1eed1b3015f51099.js

Section.1eed1b3015f51099.js

631 ms

lp-hero-contentModuleSection.5a51b0cb4cff997b.js

lp-hero-contentModuleSection.5a51b0cb4cff997b.js

634 ms

64951.8030d13406995517.js

64951.8030d13406995517.js

632 ms

24030.ec30e3c305753745.js

24030.ec30e3c305753745.js

660 ms

36641-52075d2cc024a899.js

36641-52075d2cc024a899.js

677 ms

38531-e4fe31137901be06.js

38531-e4fe31137901be06.js

658 ms

1560.6dfd67fad81b78e3.js

1560.6dfd67fad81b78e3.js

672 ms

webpack-978993a3e993e93b.js

webpack-978993a3e993e93b.js

671 ms

framework-943be3235496e6c9.js

framework-943be3235496e6c9.js

666 ms

main-1511d2d561f92440.js

main-1511d2d561f92440.js

692 ms

_app-ccbd5656f47b7c29.js

_app-ccbd5656f47b7c29.js

723 ms

96728-49af2d2a1ae40e7a.js

96728-49af2d2a1ae40e7a.js

691 ms

79894-c9ef1f827e845588.js

79894-c9ef1f827e845588.js

706 ms

30809-1aee2554c1a084d8.js

30809-1aee2554c1a084d8.js

699 ms

27298-b65759eb24c7c864.js

27298-b65759eb24c7c864.js

704 ms

33711-a6426fa38f9be0ff.js

33711-a6426fa38f9be0ff.js

705 ms

66824-338f8b268048af81.js

66824-338f8b268048af81.js

719 ms

42571-88b9a9427381065f.js

42571-88b9a9427381065f.js

730 ms

29269-17387465f1049a39.js

29269-17387465f1049a39.js

733 ms

74762-38eeb6ee1e770039.js

74762-38eeb6ee1e770039.js

737 ms

61403-afc1f4279a081eb5.js

61403-afc1f4279a081eb5.js

729 ms

Hello_Fresh_Lockup.png

Hello_Fresh_Lockup.png

610 ms

icon-instagram.svg

icon-instagram.svg

736 ms

gesture_desktop.png

gesture_desktop.png

614 ms

mc.svg

mc.svg

629 ms

visa_logo.svg

visa_logo.svg

644 ms

discovernet.svg

discovernet.svg

653 ms

amex_logo.svg

amex_logo.svg

678 ms

paypal.svg

paypal.svg

689 ms

cloche-clock.svg

cloche-clock.svg

731 ms

coin.svg

coin.svg

727 ms

leaf.svg

leaf.svg

723 ms

HF_App_web_landing_page_newbanners_desktop_2560x700.jpg

HF_App_web_landing_page_newbanners_desktop_2560x700.jpg

625 ms

InstagramPeople.jpeg

InstagramPeople.jpeg

630 ms

dog.jpeg

dog.jpeg

629 ms

IgramFamilyDinner.jpeg

IgramFamilyDinner.jpeg

630 ms

kidscookingedited.jpg

kidscookingedited.jpg

630 ms

hiw-1-v2.png

hiw-1-v2.png

630 ms

hiw-2-v2.png

hiw-2-v2.png

629 ms

hiw-3-v2.png

hiw-3-v2.png

636 ms

hiw-4-v3.png

hiw-4-v3.png

640 ms

HelloFresh_NZ_2JKIVU94.png

HelloFresh_NZ_2JKIVU94.png

654 ms

app-installs2.png

app-installs2.png

667 ms

mobile_goodforyou-v2.png

mobile_goodforyou-v2.png

646 ms

busyweek.png

busyweek.png

668 ms

impressyourguest.png

impressyourguest.png

650 ms

specialoccasion.png

specialoccasion.png

672 ms

NZ_08-Desserts.png

NZ_08-Desserts.png

699 ms

bottom_banner_desktop.jpg

bottom_banner_desktop.jpg

668 ms

38579-9af8c156fbfa5359.js

38579-9af8c156fbfa5359.js

573 ms

72953-98e1482dcc25e62d.js

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520 ms

16409-244a7e08cbe9f43e.js

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323 ms

61706-66a973707e3ad147.js

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181 ms

99016-18996ed82a308037.js

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183 ms

37635-cfc8187018f78e81.js

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199 ms

62604-96f133b94afb6171.js

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194 ms

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183 ms

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204 ms

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199 ms

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195 ms

14591-b58069421162e1bf.js

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204 ms

49964-2590bc1620ee7d12.js

49964-2590bc1620ee7d12.js

182 ms

79851-8d513e21630d6809.js

79851-8d513e21630d6809.js

184 ms

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98976-6b47d0d1fbaa5d4e.js

193 ms

42197-8d005ef3ca2eb8dd.js

42197-8d005ef3ca2eb8dd.js

207 ms

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97111-edeb3fdf8c28bf69.js

203 ms

46922-92cd6fe318f0127d.js

46922-92cd6fe318f0127d.js

180 ms

65164-78bfb008a8ead4ec.js

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174 ms

83874-a44eac28a8c9844b.js

83874-a44eac28a8c9844b.js

189 ms

67505-964dad363169a643.js

67505-964dad363169a643.js

192 ms

%5B...page%5D-1908236bc8c4ea4d.js

%5B...page%5D-1908236bc8c4ea4d.js

181 ms

_buildManifest.js

_buildManifest.js

186 ms

_ssgManifest.js

_ssgManifest.js

180 ms

latin-regular.woff

latin-regular.woff

178 ms

latin-600.woff

latin-600.woff

288 ms

latin-700.woff

latin-700.woff

179 ms

Agrandir-HelloFresh_Regular.woff

Agrandir-HelloFresh_Regular.woff

284 ms

main.js

main.js

17 ms

Accessibility Review

hellofresh.co.nz accessibility score

59

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

hellofresh.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

hellofresh.co.nz SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hellofresh.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hellofresh.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hellofresh.co.nz

Open Graph data is detected on the main page of Hello Fresh. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: