Tools & Wizards About Us
hellofresh.com screenshot

Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

hellofresh.com

HelloFresh®: Fresh Food & Meal Kit Delivery Service

Page Load Speed

2 sec in total

First Response

141 ms

Resources Loaded

1.5 sec

Page Rendered

425 ms

hellofresh.com screenshot

About Website

Welcome to hellofresh.com homepage info - get ready to check Hello Fresh best content for United States right away, or after learning these important things about hellofresh.com

Get started with America’s Most Popular Meal Kit! Enjoy fresh, delicious meal kits with easy recipes for tasty home-cooked meals delivered to your door weekly.

Visit hellofresh.com

Key Findings

We analyzed Hellofresh.com page load time and found that the first response time was 141 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

hellofresh.com performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

47/100

10%

LCP (Largest Contentful Paint)

Value4.5 s

36/100

25%

SI (Speed Index)

Value11.2 s

5/100

10%

TBT (Total Blocking Time)

Value5,220 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value22.5 s

1/100

10%

Network Requests Diagram

hellofresh.com

141 ms

www.hellofresh.com

365 ms

gtm.js

301 ms

gtm.js

446 ms

polyfills-c67a75d1b6f99dc8.js

241 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 57% of them (58 requests) were addressed to the original Hellofresh.com, 17% (17 requests) were made to Img.hellofresh.com and 6% (6 requests) were made to Cdn.hellofresh.com. The less responsive or slowest element that took the longest time to load (854 ms) relates to the external source Hf-website-live.s3.eu-west-1.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.2 MB (48%)

Content Size

4.6 MB

After Optimization

2.4 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Hellofresh.com main page is 4.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. HTML takes 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 1.8 MB

  • Original 2.1 MB
  • After minification 2.1 MB
  • After compression 297.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.8 MB or 86% of the original size.

Image Optimization

-2%

Potential reduce by 29.0 kB

  • Original 1.5 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hello Fresh images are well optimized though.

JavaScript Optimization

-37%

Potential reduce by 372.2 kB

  • Original 1.0 MB
  • After minification 1.0 MB
  • After compression 633.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 372.2 kB or 37% of the original size.

Requests Breakdown

Number of requests can be reduced by 64 (67%)

Requests Now

95

After Optimization

31

  • AJAX
  • Images
  • JavaScript

The browser has sent 95 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hello Fresh. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 65 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

hellofresh.com

hellofresh.com

141 ms

www.hellofresh.com

www.hellofresh.com

365 ms

gtm.js

gtm.js

301 ms

gtm.js

gtm.js

446 ms

polyfills-c67a75d1b6f99dc8.js

polyfills-c67a75d1b6f99dc8.js

241 ms

__STATIC_SCRIPTS__.initial-page-user-redirection-3271b6b07dda477d74cf.js

__STATIC_SCRIPTS__.initial-page-user-redirection-3271b6b07dda477d74cf.js

241 ms

92360.4b45182aef486d05.js

92360.4b45182aef486d05.js

240 ms

38727-ba5be39cab6c667c.js

38727-ba5be39cab6c667c.js

239 ms

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design-system.1d7a5835b889c71e.js

240 ms

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296 ms

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295 ms

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328 ms

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lp-hero-banner.ab70d09f44dcc45f.js

294 ms

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294 ms

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295 ms

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332 ms

lp-hero-columnSection.04711eb7d52381b3.js

lp-hero-columnSection.04711eb7d52381b3.js

331 ms

lp-hero-contentModuleImageSection.7e8c71edb72dd2be.js

lp-hero-contentModuleImageSection.7e8c71edb72dd2be.js

332 ms

Section.af0cbda61892cd0c.js

Section.af0cbda61892cd0c.js

332 ms

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36038-2a3e0db2226c9dc1.js

332 ms

lp-hero-frequentlyAskedQuestionsSection.669a1287a6e489c2.js

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463 ms

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442 ms

lp-hero-footerModuleSection.7f257c969ff6aa0b.js

lp-hero-footerModuleSection.7f257c969ff6aa0b.js

439 ms

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439 ms

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438 ms

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438 ms

webpack-54d6c30e1aa1f981.js

webpack-54d6c30e1aa1f981.js

509 ms

framework-943be3235496e6c9.js

framework-943be3235496e6c9.js

511 ms

main-1511d2d561f92440.js

main-1511d2d561f92440.js

505 ms

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517 ms

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510 ms

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508 ms

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545 ms

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529 ms

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540 ms

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540 ms

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535 ms

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537 ms

38579-9af8c156fbfa5359.js

38579-9af8c156fbfa5359.js

552 ms

Hello_Fresh_Lockup.png

Hello_Fresh_Lockup.png

316 ms

FAFL_HP-Desktop-Top.png

FAFL_HP-Desktop-Top.png

446 ms

HFMarket_Slider_Desktop.png

HFMarket_Slider_Desktop.png

854 ms

mc.svg

mc.svg

409 ms

visa_logo.svg

visa_logo.svg

412 ms

discovernet.svg

discovernet.svg

479 ms

amex_logo.svg

amex_logo.svg

478 ms

paypal.svg

paypal.svg

480 ms

why-hellofresh-icn1.png

why-hellofresh-icn1.png

472 ms

why-hellofresh-icn2.png

why-hellofresh-icn2.png

499 ms

why-hellofresh-icn3.png

why-hellofresh-icn3.png

495 ms

why-hellofresh-icn4.png

why-hellofresh-icn4.png

495 ms

Meat%20and%20veggies@3x.jpg

Meat%20and%20veggies@3x.jpg

496 ms

Veggie@3x.jpg

Veggie@3x.jpg

498 ms

Family+friendly%403x.jpg

Family+friendly%403x.jpg

499 ms

Fit%20and%20wholesome@3x.jpg

Fit%20and%20wholesome@3x.jpg

501 ms

Quick%20and%20easy@3x.jpg

Quick%20and%20easy@3x.jpg

502 ms

Pescatarian%403x.jpg

Pescatarian%403x.jpg

507 ms

US-homepage-image.png

US-homepage-image.png

500 ms

InstagramPeople.jpeg

InstagramPeople.jpeg

520 ms

dog.jpeg

dog.jpeg

510 ms

IgramFamilyDinner.jpeg

IgramFamilyDinner.jpeg

505 ms

kidscookingedited.jpg

kidscookingedited.jpg

506 ms

FAFL_HP-Desktop-Bottom.png

FAFL_HP-Desktop-Bottom.png

509 ms

72953-98e1482dcc25e62d.js

72953-98e1482dcc25e62d.js

328 ms

99016-a332c5daf52b3eec.js

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329 ms

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350 ms

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344 ms

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335 ms

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290 ms

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309 ms

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299 ms

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314 ms

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313 ms

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304 ms

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281 ms

%5B...page%5D-14783fa67d316589.js

%5B...page%5D-14783fa67d316589.js

299 ms

_buildManifest.js

_buildManifest.js

306 ms

_ssgManifest.js

_ssgManifest.js

298 ms

latin-regular.woff

latin-regular.woff

223 ms

latin-600.woff

latin-600.woff

244 ms

latin-700.woff

latin-700.woff

230 ms

Agrandir-HelloFresh_Regular.woff

Agrandir-HelloFresh_Regular.woff

244 ms

main.js

main.js

14 ms

hellofresh2022.jsp

hellofresh2022.jsp

291 ms

hotjar-546009.js

hotjar-546009.js

107 ms

1.js

1.js

56 ms

i.js

i.js

55 ms

1169.js

1169.js

47 ms

ld.js

ld.js

36 ms

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25 ms

syncframe

syncframe

29 ms

pp.html

pp.html

18 ms

track.gif

track.gif

75 ms

runtime_6459738026535cda4232dc813c61447d.js

runtime_6459738026535cda4232dc813c61447d.js

24 ms

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28 ms

hellofresh-button-e43a26541055ffe8644286114c4c9d3c.png

hellofresh-button-e43a26541055ffe8644286114c4c9d3c.png

25 ms

main-v2_e3c047536bdaca2c8911cb1f6f6d8aa7.js

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8 ms

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14 ms

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16 ms

adadvisor.gif

adadvisor.gif

45 ms

Accessibility Review

hellofresh.com accessibility score

82

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

hellofresh.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

hellofresh.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hellofresh.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hellofresh.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hellofresh.com

Open Graph data is detected on the main page of Hello Fresh. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: