Report Summary

  • 3

    Performance

    Renders faster than
    20% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

helly-hansen.com

Helly Hansen | Skiing, Sailing, & Outdoor Apparel | HH US

Page Load Speed

714 ms in total

First Response

18 ms

Resources Loaded

501 ms

Page Rendered

195 ms

helly-hansen.com screenshot

About Website

Click here to check amazing Helly Hansen content. Otherwise, check out these important facts you probably never knew about helly-hansen.com

Stay protected in the world's harshest environments in Helly Hansen, trusted by professionals since 1877. Buy skiing, sailing and outdoor clothing. Free returns.

Visit helly-hansen.com

Key Findings

We analyzed Helly-hansen.com page load time and found that the first response time was 18 ms and then it took 696 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster. This domain responded with an error, which can significantly jeopardize Helly-hansen.com rating and web reputation

Performance Metrics

helly-hansen.com performance score

3

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.1 s

3/100

10%

LCP (Largest Contentful Paint)

Value35.5 s

0/100

25%

SI (Speed Index)

Value52.0 s

0/100

10%

TBT (Total Blocking Time)

Value85,360 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.481

17/100

15%

TTI (Time to Interactive)

Value118.7 s

0/100

10%

Network Requests Diagram

www.hellyhansen.com

18 ms

c.js

31 ms

23 ms

Our browser made a total of 3 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Helly-hansen.com, 33% (1 request) were made to Ct.captcha-delivery.com and 33% (1 request) were made to Geo.captcha-delivery.com. The less responsive or slowest element that took the longest time to load (31 ms) relates to the external source Ct.captcha-delivery.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 7.3 kB (69%)

Content Size

10.6 kB

After Optimization

3.3 kB

In fact, the total size of Helly-hansen.com main page is 10.6 kB. This result falls within a big category (top 100 000) of medium weight web pages. Only a small number of websites need less resources to load. Javascripts take 9.0 kB which makes up the majority of the site volume.

HTML Optimization

-47%

Potential reduce by 735 B

  • Original 1.6 kB
  • After minification 1.6 kB
  • After compression 818 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 735 B or 47% of the original size.

JavaScript Optimization

-73%

Potential reduce by 6.6 kB

  • Original 9.0 kB
  • After minification 9.0 kB
  • After compression 2.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 6.6 kB or 73% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

1

After Optimization

1

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Helly Hansen. According to our analytics all requests are already optimized.

Accessibility Review

helly-hansen.com accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Form elements do not have associated labels

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

helly-hansen.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

helly-hansen.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Helly-hansen.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Helly-hansen.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Helly Hansen. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: