Tools & Wizards About Us
helly-hansen.com screenshot

Report Summary

  • 4

    Performance

    Renders faster than
    20% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

helly-hansen.com

Helly Hansen | Skiing, Sailing, & Outdoor Apparel | HH US

Page Load Speed

553 ms in total

First Response

28 ms

Resources Loaded

462 ms

Page Rendered

63 ms

helly-hansen.com screenshot

About Website

Click here to check amazing Helly Hansen content. Otherwise, check out these important facts you probably never knew about helly-hansen.com

Stay protected in the world's harshest environments in Helly Hansen, trusted by professionals since 1877. Buy skiing, sailing and outdoor clothing. Free returns.

Visit helly-hansen.com

Key Findings

We analyzed Helly-hansen.com page load time and found that the first response time was 28 ms and then it took 525 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

helly-hansen.com performance score

4

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.1 s

3/100

10%

LCP (Largest Contentful Paint)

Value16.2 s

0/100

25%

SI (Speed Index)

Value17.1 s

0/100

10%

TBT (Total Blocking Time)

Value10,910 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.397

25/100

15%

TTI (Time to Interactive)

Value20.4 s

2/100

10%

Network Requests Diagram

www.hellyhansen.com

28 ms

28361970244.js

204 ms

tags.js

28 ms

OtAutoBlock.js

62 ms

c52baf5255f4de3f1ded.css

9 ms

Our browser made a total of 7 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Helly-hansen.com, 14% (1 request) were made to Cdn.optimizely.com and 14% (1 request) were made to Js.datadome.co. The less responsive or slowest element that took the longest time to load (204 ms) relates to the external source Cdn.optimizely.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 51.4 kB (12%)

Content Size

436.7 kB

After Optimization

385.3 kB

  • HTML
  • JavaScript

In fact, the total size of Helly-hansen.com main page is 436.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 5% of websites need less resources to load. Javascripts take 356.2 kB which makes up the majority of the site volume.

HTML Optimization

-64%

Potential reduce by 51.4 kB

  • Original 80.4 kB
  • After minification 80.3 kB
  • After compression 29.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 51.4 kB or 64% of the original size.

JavaScript Optimization

-0%

Potential reduce by 0 B

  • Original 356.2 kB
  • After minification 356.2 kB
  • After compression 356.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

We found no issues to fix!

Requests Now

5

After Optimization

5

  • AJAX
  • JavaScript
  • CSS

The browser has sent 5 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Helly Hansen. According to our analytics all requests are already optimized.

Network Requests Diagram

www.hellyhansen.com

www.hellyhansen.com

28 ms

28361970244.js

28361970244.js

204 ms

tags.js

tags.js

28 ms

OtAutoBlock.js

OtAutoBlock.js

62 ms

c52baf5255f4de3f1ded.css

c52baf5255f4de3f1ded.css

9 ms

client.d7cdcc0bdabe07b9b6e9.js

client.d7cdcc0bdabe07b9b6e9.js

26 ms

18 ms

Accessibility Review

helly-hansen.com accessibility score

93

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Best Practices

helly-hansen.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

helly-hansen.com SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Helly-hansen.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Helly-hansen.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

helly-hansen.com

Open Graph description is not detected on the main page of Helly Hansen. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: