Tools & Wizards About Us
highlandbikes.com screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

highlandbikes.com

Highland Bikes | Bike Shop - The Leading Bike Store in the Highlands

Page Load Speed

19.5 sec in total

First Response

363 ms

Resources Loaded

18.4 sec

Page Rendered

728 ms

highlandbikes.com screenshot

About Website

Click here to check amazing Highland Bikes content. Otherwise, check out these important facts you probably never knew about highlandbikes.com

Highland Bikes is the ultimate bicycle shop, catering for all riders. Novice or pro, find the bike and gear you need in our bike shop online, or in store.

Visit highlandbikes.com

Key Findings

We analyzed Highlandbikes.com page load time and found that the first response time was 363 ms and then it took 19.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

highlandbikes.com performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

8/100

10%

LCP (Largest Contentful Paint)

Value9.1 s

1/100

25%

SI (Speed Index)

Value17.1 s

0/100

10%

TBT (Total Blocking Time)

Value740 ms

40/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.7 s

22/100

10%

Network Requests Diagram

highlandbikes.com

363 ms

www.highlandbikes.com

643 ms

citr-home.js

365 ms

js

62 ms

WebResource.axd

442 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 89% of them (34 requests) were addressed to the original Highlandbikes.com, 5% (2 requests) were made to Googletagmanager.com and 3% (1 request) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (16.3 sec) belongs to the original domain Highlandbikes.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 367.7 kB (61%)

Content Size

599.7 kB

After Optimization

232.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Highlandbikes.com main page is 599.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. HTML takes 415.9 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 345.5 kB

  • Original 415.9 kB
  • After minification 399.2 kB
  • After compression 70.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 345.5 kB or 83% of the original size.

Image Optimization

-11%

Potential reduce by 2.9 kB

  • Original 26.3 kB
  • After minification 23.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Highland Bikes needs image optimization as it can save up to 2.9 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-12%

Potential reduce by 19.2 kB

  • Original 157.4 kB
  • After minification 150.4 kB
  • After compression 138.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 19.2 kB or 12% of the original size.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 5 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 6 (19%)

Requests Now

31

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Highland Bikes. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

highlandbikes.com

highlandbikes.com

363 ms

www.highlandbikes.com

www.highlandbikes.com

643 ms

citr-home.js

citr-home.js

365 ms

js

js

62 ms

WebResource.axd

WebResource.axd

442 ms

ScriptResource.axd

ScriptResource.axd

627 ms

ScriptResource.axd

ScriptResource.axd

541 ms

js

js

539 ms

mmd0vct.css

mmd0vct.css

68 ms

gtm.js

gtm.js

44 ms

sad.gif

sad.gif

94 ms

cool.gif

cool.gif

160 ms

www.highlandbikes.com

www.highlandbikes.com

375 ms

p.css

p.css

38 ms

logo.png

logo.png

106 ms

notosans-bold-webfont.woff

notosans-bold-webfont.woff

101 ms

nner-bold-webfont.woff

nner-bold-webfont.woff

291 ms

feather-webfont.woff

feather-webfont.woff

89 ms

poppins-regular.woff

poppins-regular.woff

176 ms

nner-book-webfont.woff

nner-book-webfont.woff

147 ms

peatysbanner.jpg

peatysbanner.jpg

12786 ms

fox_morzine19_by-adl-6095.jpg

fox_morzine19_by-adl-6095.jpg

16339 ms

ohlins-ttx22m.jpg

ohlins-ttx22m.jpg

3081 ms

surlybridgeclub.jpg

surlybridgeclub.jpg

4070 ms

morzinesummer2.jpg

morzinesummer2.jpg

7209 ms

sscbanner.jpg

sscbanner.jpg

3196 ms

workshopbanner.jpg

workshopbanner.jpg

12912 ms

_what-we-do_workshop-module_BMBI_largeBannerLogo--BMBI.jpg

_what-we-do_workshop-module_BMBI_largeBannerLogo--BMBI.jpg

7800 ms

Bosch%20Service.jpg

Bosch%20Service.jpg

11441 ms

facebook.svg

facebook.svg

7301 ms

twitter.svg

twitter.svg

7393 ms

instagram.svg

instagram.svg

7484 ms

pinterest.svg

pinterest.svg

7579 ms

youtube.svg

youtube.svg

7670 ms

linkedin.svg

linkedin.svg

7764 ms

tiktok.svg

tiktok.svg

7889 ms

strava.svg

strava.svg

7890 ms

snapchat.svg

snapchat.svg

7982 ms

Accessibility Review

highlandbikes.com accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

highlandbikes.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

highlandbikes.com SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Highlandbikes.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Highlandbikes.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

highlandbikes.com

Open Graph data is detected on the main page of Highland Bikes. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: