Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

hillbrush.co.uk

Manufacturer of Brushes and Hygiene Cleaning Tools - Hillbrush

Page Load Speed

2 sec in total

First Response

197 ms

Resources Loaded

1.6 sec

Page Rendered

216 ms

hillbrush.co.uk screenshot

About Website

Click here to check amazing Hillbrush content for United Kingdom. Otherwise, check out these important facts you probably never knew about hillbrush.co.uk

Brushes and hygienic cleaning tools and equipment. We cater predominantly for food and beverage and agricultural industries.

Visit hillbrush.co.uk

Key Findings

We analyzed Hillbrush.co.uk page load time and found that the first response time was 197 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

hillbrush.co.uk performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

40/100

10%

LCP (Largest Contentful Paint)

Value6.3 s

10/100

25%

SI (Speed Index)

Value8.8 s

16/100

10%

TBT (Total Blocking Time)

Value2,950 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.058

98/100

15%

TTI (Time to Interactive)

Value16.4 s

5/100

10%

Network Requests Diagram

hillbrush.co.uk

197 ms

www.hillbrush.com

148 ms

jquery-1.7.1.js

35 ms

module_114003396127_HD_-_Navigation_-_Updated.min.css

51 ms

module_114002931345_HD_-_Megamenu_Hygiene.min.css

100 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Hillbrush.co.uk, 87% (80 requests) were made to Hillbrush.com and 2% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (456 ms) relates to the external source Hillbrush.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 111.4 kB (20%)

Content Size

544.0 kB

After Optimization

432.7 kB

In fact, the total size of Hillbrush.co.uk main page is 544.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 311.1 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 82.1 kB

  • Original 92.7 kB
  • After minification 74.2 kB
  • After compression 10.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 18.5 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 82.1 kB or 89% of the original size.

Image Optimization

-4%

Potential reduce by 11.8 kB

  • Original 311.1 kB
  • After minification 299.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hillbrush images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 7.3 kB

  • Original 97.1 kB
  • After minification 97.1 kB
  • After compression 89.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-24%

Potential reduce by 10.2 kB

  • Original 43.1 kB
  • After minification 43.1 kB
  • After compression 32.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hillbrush.co.uk needs all CSS files to be minified and compressed as it can save up to 10.2 kB or 24% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (26%)

Requests Now

90

After Optimization

67

The browser has sent 90 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hillbrush. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

hillbrush.co.uk accessibility score

87

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

hillbrush.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

hillbrush.co.uk SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hillbrush.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hillbrush.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Hillbrush. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: