Tools & Wizards About Us
hilliardtobaird.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

hilliardtobaird.com

Discover the Baird Difference | Baird Wealth | Private Wealth Management

Page Load Speed

1.7 sec in total

First Response

134 ms

Resources Loaded

1.2 sec

Page Rendered

304 ms

hilliardtobaird.com screenshot

About Website

Visit hilliardtobaird.com now to see the best up-to-date Hilliardto Baird content and also check out these interesting facts you probably never knew about hilliardtobaird.com

At Baird, we take that relationship personally. That’s why we strive to provide you with all the advice, services and resources you need to make the best decisions for your future.

Visit hilliardtobaird.com

Key Findings

We analyzed Hilliardtobaird.com page load time and found that the first response time was 134 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

hilliardtobaird.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value11.6 s

0/100

25%

SI (Speed Index)

Value12.4 s

3/100

10%

TBT (Total Blocking Time)

Value1,830 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.099

90/100

15%

TTI (Time to Interactive)

Value17.3 s

4/100

10%

Network Requests Diagram

hilliardtobaird.com

134 ms

Hilliard-Lyons-to-Baird

109 ms

Hilliard-Lyons-to-Baird

90 ms

www.bairdwealth.com

251 ms

jquery-3.5.1.min.js

31 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Hilliardtobaird.com, 38% (14 requests) were made to Bairdwealth.com and 27% (10 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (251 ms) relates to the external source Bairdwealth.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 108.0 kB (8%)

Content Size

1.4 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hilliardtobaird.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 931.3 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 34.8 kB

  • Original 44.0 kB
  • After minification 35.9 kB
  • After compression 9.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.1 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 34.8 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 931.3 kB
  • After minification 931.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hilliardto Baird images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 32.2 kB

  • Original 276.7 kB
  • After minification 276.7 kB
  • After compression 244.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.2 kB or 12% of the original size.

CSS Optimization

-32%

Potential reduce by 41.0 kB

  • Original 127.2 kB
  • After minification 127.2 kB
  • After compression 86.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hilliardtobaird.com needs all CSS files to be minified and compressed as it can save up to 41.0 kB or 32% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (29%)

Requests Now

24

After Optimization

17

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hilliardto Baird. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

hilliardtobaird.com

hilliardtobaird.com

134 ms

Hilliard-Lyons-to-Baird

Hilliard-Lyons-to-Baird

109 ms

Hilliard-Lyons-to-Baird

Hilliard-Lyons-to-Baird

90 ms

www.bairdwealth.com

www.bairdwealth.com

251 ms

jquery-3.5.1.min.js

jquery-3.5.1.min.js

31 ms

177292d6d8.js

177292d6d8.js

155 ms

nht3dko.css

nht3dko.css

108 ms

rwbairdcorporate.css

rwbairdcorporate.css

41 ms

otSDKStub.js

otSDKStub.js

72 ms

rwb.shared.min.js

rwb.shared.min.js

73 ms

find.js

find.js

85 ms

p.css

p.css

19 ms

6ebccc68-1e04-4ff7-976f-d3b182ab0f0d.json

6ebccc68-1e04-4ff7-976f-d3b182ab0f0d.json

27 ms

gtm.js

gtm.js

82 ms

baird-logo-2022.svg

baird-logo-2022.svg

56 ms

capital-blue-backtround-1920x768.jpg

capital-blue-backtround-1920x768.jpg

54 ms

all-that-matters-banner-1291454-1920x768.jpg

all-that-matters-banner-1291454-1920x768.jpg

96 ms

digest-1920x768.jpg

digest-1920x768.jpg

158 ms

man-looking-at-computer-1280x640.jpg

man-looking-at-computer-1280x640.jpg

160 ms

retireplng-young-woman-working-from-home-1280x640.jpg

retireplng-young-woman-working-from-home-1280x640.jpg

159 ms

investmngmt-ipad-1280x60.jpg

investmngmt-ipad-1280x60.jpg

159 ms

tax-planning-perspectives-thumbnail.jpg

tax-planning-perspectives-thumbnail.jpg

159 ms

934451-graphic-1-1280x640-final.jpg

934451-graphic-1-1280x640-final.jpg

165 ms

search-location-light.svg

search-location-light.svg

166 ms

fortune-2024-color-block-logo-1280x854.jpg

fortune-2024-color-block-logo-1280x854.jpg

201 ms

ai.0.js

ai.0.js

21 ms

location

location

49 ms

otBannerSdk.js

otBannerSdk.js

23 ms

d

d

5 ms

d

d

13 ms

d

d

14 ms

d

d

14 ms

d

d

14 ms

d

d

14 ms

d

d

15 ms

d

d

14 ms

d

d

15 ms

Accessibility Review

hilliardtobaird.com accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role] values are not valid

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

hilliardtobaird.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

hilliardtobaird.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hilliardtobaird.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hilliardtobaird.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hilliardtobaird.com

Open Graph data is detected on the main page of Hilliardto Baird. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: