Tools & Wizards About Us
hillsford.co.uk screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 0

    Best Practices

  • 79

    SEO

    Google-friendlier than
    40% of websites

hillsford.co.uk

New & Used Ford Car Dealers | Used Cars Kidderminster & Malvern

Page Load Speed

2.6 sec in total

First Response

280 ms

Resources Loaded

1.9 sec

Page Rendered

369 ms

hillsford.co.uk screenshot

About Website

Click here to check amazing Hills Ford content for United Kingdom. Otherwise, check out these important facts you probably never knew about hillsford.co.uk

Hills Ford have the complete range of New and Used Ford cars & commercial vehicles. Free Test Drive for new and used cars in Kidderminster & Malvern.

Visit hillsford.co.uk

Key Findings

We analyzed Hillsford.co.uk page load time and found that the first response time was 280 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

hillsford.co.uk performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

26/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

40/100

25%

SI (Speed Index)

Value14.9 s

1/100

10%

TBT (Total Blocking Time)

Value9,090 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value30.4 s

0/100

10%

Network Requests Diagram

hillsford.co.uk

280 ms

www.hillsford.co.uk

114 ms

www.hillsford.co.uk

331 ms

osano.js

278 ms

adverts-player.min.css

87 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 13% of them (4 requests) were addressed to the original Hillsford.co.uk, 31% (10 requests) were made to Images.netdirector.co.uk and 19% (6 requests) were made to D2638j3z8ek976.cloudfront.net. The less responsive or slowest element that took the longest time to load (955 ms) relates to the external source Images.netdirector.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 235.8 kB (6%)

Content Size

4.1 MB

After Optimization

3.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hillsford.co.uk main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 3.6 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 154.5 kB

  • Original 190.9 kB
  • After minification 169.6 kB
  • After compression 36.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.3 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 154.5 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 4.2 kB

  • Original 3.6 MB
  • After minification 3.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hills Ford images are well optimized though.

JavaScript Optimization

-28%

Potential reduce by 77.1 kB

  • Original 278.6 kB
  • After minification 278.6 kB
  • After compression 201.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 77.1 kB or 28% of the original size.

CSS Optimization

-6%

Potential reduce by 15 B

  • Original 268 B
  • After minification 268 B
  • After compression 253 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hillsford.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 11 (38%)

Requests Now

29

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hills Ford. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

hillsford.co.uk

hillsford.co.uk

280 ms

www.hillsford.co.uk

www.hillsford.co.uk

114 ms

www.hillsford.co.uk

www.hillsford.co.uk

331 ms

osano.js

osano.js

278 ms

adverts-player.min.css

adverts-player.min.css

87 ms

conversion.js

conversion.js

91 ms

logging.js

logging.js

410 ms

vc.min.js

vc.min.js

53 ms

review-carousel.js

review-carousel.js

412 ms

superwidget.1.0.min.js

superwidget.1.0.min.js

801 ms

jquery.js

jquery.js

22 ms

frontend.js

frontend.js

29 ms

preload.webp

preload.webp

42 ms

copy_of_pre_owned_frod_kuga_1920_x_872_px_3_.png

copy_of_pre_owned_frod_kuga_1920_x_872_px_3_.png

503 ms

print-header.jpg

print-header.jpg

41 ms

logo.png

logo.png

47 ms

franchise-badge.png

franchise-badge.png

46 ms

0574_hills_ford_summer_sale_1920x872_v2.jpg

0574_hills_ford_summer_sale_1920x872_v2.jpg

616 ms

copy_of_new_all_electric_explorer_5_.png

copy_of_new_all_electric_explorer_5_.png

836 ms

copy_of_pilote_vip_weekend_sticker_1920_x_872_px_.png

copy_of_pilote_vip_weekend_sticker_1920_x_872_px_.png

623 ms

copy_of_copy_of_explorer_768_x_1_.png

copy_of_copy_of_explorer_768_x_1_.png

955 ms

home_page_nu74_270824.png

home_page_nu74_270824.png

798 ms

copy_of_750_reasons_to_test_drive_5_.png

copy_of_750_reasons_to_test_drive_5_.png

785 ms

copy_of_copy_of_pilote_vip_weekend_sticker_1920_x_872_px_1_.png

copy_of_copy_of_pilote_vip_weekend_sticker_1920_x_872_px_1_.png

750 ms

grey_3_2.gif

grey_3_2.gif

641 ms

grey_16_9.gif

grey_16_9.gif

656 ms

47 ms

hotjar-224015.js

hotjar-224015.js

101 ms

34 ms

mhct.min.js

mhct.min.js

37 ms

css2

css2

46 ms

polyfills-legacy-f1b8a360.js

polyfills-legacy-f1b8a360.js

13 ms

Accessibility Review

hillsford.co.uk accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

SEO Factors

hillsford.co.uk SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hillsford.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hillsford.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hillsford.co.uk

Open Graph data is detected on the main page of Hills Ford. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: