Tools & Wizards About Us
hilost.co.uk screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

hilost.co.uk

 Hi lost - for smarter gundogs - Online gundog equipment shop selling canvas dummies, rabbit dummies, pheasant dummies, slip leads, game bags, acme wh...

Page Load Speed

3 sec in total

First Response

242 ms

Resources Loaded

2.6 sec

Page Rendered

203 ms

hilost.co.uk screenshot

About Website

Click here to check amazing Hi Lost content. Otherwise, check out these important facts you probably never knew about hilost.co.uk

Home page for Hi lost gundog equipment shop

Visit hilost.co.uk

Key Findings

We analyzed Hilost.co.uk page load time and found that the first response time was 242 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

hilost.co.uk performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value15.7 s

0/100

25%

SI (Speed Index)

Value9.4 s

12/100

10%

TBT (Total Blocking Time)

Value1,170 ms

21/100

30%

CLS (Cumulative Layout Shift)

Value0.157

74/100

15%

TTI (Time to Interactive)

Value15.7 s

6/100

10%

Network Requests Diagram

hilost.co.uk

242 ms

www.hilost.co.uk

405 ms

www.hilost.co.uk

716 ms

sites.css

46 ms

fancybox.css

64 ms

Our browser made a total of 79 requests to load all elements on the main page. We found that 32% of them (25 requests) were addressed to the original Hilost.co.uk, 47% (37 requests) were made to Cdn2.editmysite.com and 8% (6 requests) were made to Js.stripe.com. The less responsive or slowest element that took the longest time to load (716 ms) belongs to the original domain Hilost.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 223.0 kB (12%)

Content Size

1.8 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hilost.co.uk main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 825.8 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 94.8 kB

  • Original 114.6 kB
  • After minification 112.3 kB
  • After compression 19.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 94.8 kB or 83% of the original size.

Image Optimization

-5%

Potential reduce by 37.0 kB

  • Original 807.5 kB
  • After minification 770.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hi Lost images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 90.5 kB

  • Original 825.8 kB
  • After minification 824.6 kB
  • After compression 735.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 90.5 kB or 11% of the original size.

CSS Optimization

-1%

Potential reduce by 744 B

  • Original 52.7 kB
  • After minification 52.7 kB
  • After compression 51.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hilost.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 33 (53%)

Requests Now

62

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hi Lost. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

hilost.co.uk

hilost.co.uk

242 ms

www.hilost.co.uk

www.hilost.co.uk

405 ms

www.hilost.co.uk

www.hilost.co.uk

716 ms

sites.css

sites.css

46 ms

fancybox.css

fancybox.css

64 ms

social-icons.css

social-icons.css

65 ms

main_style.css

main_style.css

159 ms

font.css

font.css

67 ms

font.css

font.css

78 ms

font.css

font.css

66 ms

font.css

font.css

68 ms

font.css

font.css

67 ms

site_membership.css

site_membership.css

72 ms

slideshow.css

slideshow.css

71 ms

templateArtifacts.js

templateArtifacts.js

245 ms

jquery-1.8.3.min.js

jquery-1.8.3.min.js

75 ms

stl.js

stl.js

76 ms

main.js

main.js

77 ms

main-membership-site.js

main-membership-site.js

79 ms

js

js

74 ms

commerce-core.js

commerce-core.js

76 ms

main-commerce-browse.js

main-commerce-browse.js

76 ms

slideshow-jq.js

slideshow-jq.js

77 ms

mobile.js

mobile.js

452 ms

plugins.js

plugins.js

453 ms

custom.js

custom.js

536 ms

main-customer-accounts-site.js

main-customer-accounts-site.js

84 ms

counter.js

counter.js

31 ms

25 ms

search-light.png

search-light.png

98 ms

fox-logo.png

fox-logo.png

183 ms

info-page-title-2_orig.png

info-page-title-2_orig.png

288 ms

s585227321267598_p375_i42_w1295.jpeg

s585227321267598_p375_i42_w1295.jpeg

285 ms

s585227321267598_p433_i63_w851.jpeg

s585227321267598_p433_i63_w851.jpeg

290 ms

s585227321267598_p447_i63_w1000.jpeg

s585227321267598_p447_i63_w1000.jpeg

286 ms

s585227321267598_p430_i14_w640.jpeg

s585227321267598_p430_i14_w640.jpeg

288 ms

s585227321267598_p443_i48_w1475.jpeg

s585227321267598_p443_i48_w1475.jpeg

285 ms

s585227321267598_p424_i5_w2250.jpeg

s585227321267598_p424_i5_w2250.jpeg

459 ms

s585227321267598_p441_i26_w1655.jpeg

s585227321267598_p441_i26_w1655.jpeg

423 ms

dog-uk.png

dog-uk.png

657 ms

mad-hilost-logo_orig.png

mad-hilost-logo_orig.png

459 ms

hilost-trans-logo_orig.png

hilost-trans-logo_orig.png

493 ms

js

js

45 ms

analytics.js

analytics.js

79 ms

regular.woff

regular.woff

49 ms

light.woff

light.woff

56 ms

bold.woff

bold.woff

48 ms

regular.woff

regular.woff

50 ms

wsocial.svg

wsocial.svg

49 ms

wsocial.woff

wsocial.woff

56 ms

wsocial.woff

wsocial.woff

50 ms

regular.woff

regular.woff

49 ms

bold.woff

bold.woff

51 ms

bold.woff

bold.woff

50 ms

regular.woff

regular.woff

51 ms

light.woff

light.woff

52 ms

italic.woff

italic.woff

52 ms

lightitalic.woff

lightitalic.woff

52 ms

bolditalic.woff

bolditalic.woff

52 ms

collect

collect

261 ms

t.php

t.php

240 ms

ga.js

ga.js

171 ms

snowday262.js

snowday262.js

126 ms

controller-6ae4f638d0ad807327019dc14086dee3.html

controller-6ae4f638d0ad807327019dc14086dee3.html

104 ms

api.js

api.js

164 ms

m-outer-3437aaddcdf6922d623e172c2d6f9278.html

m-outer-3437aaddcdf6922d623e172c2d6f9278.html

56 ms

slideshow_orig.jpg

slideshow_orig.jpg

350 ms

slideshow-3_orig.jpg

slideshow-3_orig.jpg

432 ms

slideshow-2_orig.jpg

slideshow-2_orig.jpg

346 ms

control_icons.gif

control_icons.gif

38 ms

loading.gif

loading.gif

53 ms

211 ms

280 ms

shared-d23cebd8e66b939dda275b5d4a2f4dd9.js

shared-d23cebd8e66b939dda275b5d4a2f4dd9.js

14 ms

controller-d17bccea1427bbfb42a774641c5a2e86.js

controller-d17bccea1427bbfb42a774641c5a2e86.js

25 ms

m-outer-15a2b40a058ddff1cffdb63779fe3de1.js

m-outer-15a2b40a058ddff1cffdb63779fe3de1.js

55 ms

inner-preview.html

inner-preview.html

28 ms

recaptcha__en.js

recaptcha__en.js

38 ms

tp2

tp2

125 ms

Accessibility Review

hilost.co.uk accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

hilost.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

hilost.co.uk SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hilost.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hilost.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hilost.co.uk

Open Graph data is detected on the main page of Hi Lost. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: