Analyze

hilton.co.uk: Hilton Hotels and Resorts - Find Hotel Rooms

Book hotels and resorts directly with Hilton to make your next business trip or vacation more relaxing and affordable.

Page load speed analysis

  • 56/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    115 ms

  • Resources loaded

    2.8 sec

  • Page rendered

    621 ms

  • Total page load time

    3.5 sec

Welcome to hilton.co.uk homepage info - get ready to check Hilton best content right away, or after learning these important things about hilton.co.uk

We analyzed Hilton.co.uk page load time and found that the first response time was 115 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Page optimization

  • HTML 146.0 kB
    Images 1.3 MB
    Javascripts 1.5 MB
    CSS 210.1 kB

    In fact, the total size of Hilton.co.uk main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.5 MB which makes up the majority of the site volume.

    • Original 146.0 kB
    • After minification 133.5 kB
    • After compression 30.7 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 115.3 kB or 79% of the original size.

    • Original 1.3 MB
    • After optimization 1.2 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Hilton needs image optimization as it can save up to 160.0 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 1.5 MB
    • After minification 1.4 MB
    • After compression 414.2 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.0 MB or 72% of the original size.

    • Original 210.1 kB
    • After minification 196.0 kB
    • After compression 35.9 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hilton.co.uk needs all CSS files to be minified and compressed as it can save up to 174.2 kB or 83% of the original size.

Network requests diagram

  • hilton.co.uk
  • index.html
  • 247tag.js
  • common.min.css
  • global_xa.css
  • sayt.min.css
  • search_widget.min.css
  • styles.min.css
  • connector.js
  • tracking.comp.min.js
  • satelliteLib-5f15f2949f2a761b35db03f2b389a11d61654c4e.js
  • mmcore.js
  • jquery.min.js
  • core.comp.min.js
  • hi.comp.min.js
  • addthis_widget.js
  • dataTrackingFunctions.dev.min.js
  • 247px.js
  • 247loader.js
  • print.min.css
  • sample.jpeg
  • satellite-544ab9f4314c97bda3000979.js
  • satellite-544abd31314c97bda3000988.js
  • mmcore_old.js
  • body_bg.png
  • logo_brand_dock_HH.png
  • logo_brand_HI.png
  • HH_offersnav22.jpg
  • HH_resortssmall.jpg
  • HH_mobley.jpg
  • logo-adchoices.png
  • pxt.js
  • dock_icon_arrow_down.gif
  • jsonResourceBundleGroup.json
  • search_btn.png
  • globe_white.png
  • ui-icons_222222_256x240.png
  • form_bg_left.gif
  • form_bg.gif
  • form_row_shadow.png
  • column_border_right.gif
  • cta_arrow_white.png
  • rooms_arrow_up.gif
  • large_gallery_arrows.png
  • small_gallery_arrows.png
  • social-icons.png
  • social_logos.png
  • cta_secondary.jpg
  • footer_bg.png
  • logo_brandbar.png
  • brand_tooltip_arrow.png
  • null.gif
  • activityi;src=2013561;type=hilto315;cat=hilto615;u3=HI;u18=en;u14=null;u19=null;ord=2787483534775.6743
  • ui_cal_icon.gif
  • ytc.js
  • socialOptimizationPixel_js.php
  • spp.pl
  • conversion.js
  • integration
  • beacon
  • ld.js
  • tre
  • spp.pl
  • notice
  • satellite-56698e4164746d62d8001815.js
  • s-code-contents-cf588c401b906b1c24383909bd30f3ba583cb70b.js
  • horizontalPromoBarLimited.phtml
  • searchForm.json
  • jsLoader.js
  • boost
  • 300lo.json
  • sh.07f0d9bf220d07a763adad1e.html
  • ps
  • gallery.js
  • HH_bedbreakfast.jpg
  • HH_nyc-2016.jpg
  • HH_paradise2016.jpg
  • bat.js
  • ui-icons_525252_256x240.png
  • json
  • id
  • promo_horizontal_renderer.min.js
  • HH_athena16.jpg
  • gallery_book_now_arrow.png
  • fbevents.js
  • ActivityServer.bs
  • id
  • s24458569134585
  • pixel
  • pixel
  • conv
  • 1494
  • ibs:dpid=22069&dpuuid=206706951965
  • Pug
  • usersync
  • DFPAudiencePixel;ord=5014781784266.233;dc_seg=104810410
  • integration
  • ats
  • cmap
  • tre
  • x22561r5559899
  • hilton-us
  • sd
  • Pix-1x1.gif
  • event
  • lb
  • lb
  • ats
  • view
  • src=4838412;type=sales;cat=drbupumk;qty=1;cost=0;u1=[cid];u16=[pc];ord=[OrderID]
  • beacon
  • pixel
  • 18456
  • AdX
  • tap.php
  • u.php
  • serve
  • pixel
  • usersync
  • match
  • sd
  • Pug
  • Pug
  • tap.php
  • tap.php
  • mapuser
  • match
  • merge
  • rum
  • match
  • match
  • match
  • tap.php
  • match
  • match
  • match
  • match
  • cm.gif
  • roundtrip.js
  • dis.aspx
  • 5IIGJDWYNNC7PIFZMMRAZ5.js
  • rmboom;rm=criteo180x150in;ord=f11f6c12-e344-4a0c-b1ec-a4bb29fb328c
  • criteo_create.php
  • retarget.php
  • rum
  • pixel
  • u.php
  • Pug
  • set
  • sd
  • rtset
  • criteo_create.php
  • match
  • cookiematch.aspx
  • retarget.php
  • cookiematch.aspx
  • sync
  • u.php

Our browser made a total of 177 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Hilton.co.uk, 29% (52 requests) were made to Www3.hilton.com and 6% (10 requests) were made to Us-sonar.sociomantic.com. The less responsive or slowest element that took the longest time to load (826 ms) relates to the external source Consent.truste.com.

Additional info on hilton.co.uk

Requests

The browser has sent 162 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hilton. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

40

Javascripts

103

Images

6

CSS

13

AJAX

162

All

Possible request optimization

1

Javascripts

26

Images

1

CSS

13

AJAX

121

Optimized

41

All

Normal result

Redirects

As for redirects, our browser was forwarded to http://www3.hilton.com/en/index.html before it reached this domain.

IP address

Hilton.co.uk uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

hilton.co.uk

hiltonhonors.com

secure.hilton.co.uk

secure-directconnect.hilton.com

hiltonhotels.com

167.187.200.24

DNS records

Type Host Target/ip TTL Other
A

hilton.co.uk

167.187.200.24 300
NS

hilton.co.uk

ns4.level3.net 300
NS

hilton.co.uk

ns3.level3.net 300
SOA

hilton.co.uk

300 Mname: ns3.level3.net
Rname: domain_tech.hilton.com
Serial: 152
Refresh: 3600
Retry: 1800
Expire: 6084800
Minimum-ttl: 300
MX

hilton.co.uk

hicomlistb.hilton.co.uk 300 Pri: 20

Language and encoding

Normal result

Language

EN en language flag

Detected

EN en language flag

Claimed

Encoding

ISO-8859-1

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hilton.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hilton.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

HTTPS certificate

SSL Certificate

Hilton.co.uk has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

The server of Hilton.co.uk is located in United States, but, unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Hilton. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

hilton.co.uk

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