Tools & Wizards About Us
hilton.com screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

hilton.com

Hotels by Hilton - Book the Best Rates Across All Brands

Page Load Speed

39.2 sec in total

First Response

86 ms

Resources Loaded

38.6 sec

Page Rendered

456 ms

hilton.com screenshot

About Website

Welcome to hilton.com homepage info - get ready to check Hilton best content for United States right away, or after learning these important things about hilton.com

Explore Hilton's portfolio of hotels and distinct brands across the globe. Book directly for the best rates during your next stay. Expect better, expect Hilton.

Visit hilton.com

Key Findings

We analyzed Hilton.com page load time and found that the first response time was 86 ms and then it took 39.1 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

hilton.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value16.5 s

0/100

25%

SI (Speed Index)

Value11.9 s

4/100

10%

TBT (Total Blocking Time)

Value12,320 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.099

90/100

15%

TTI (Time to Interactive)

Value36.4 s

0/100

10%

Network Requests Diagram

hilton.com

86 ms

10078 ms

ruxitagentjs_ICA7NQVfghqrtux_10289240325103055.js

142 ms

dt-jSoVLlm8Db1J9D3k4nN05QFUuoFH90

26 ms

cc83d92c6b384524.css

10044 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 93% of them (56 requests) were addressed to the original Hilton.com, 2% (1 request) were made to Hilton.cdn-v3.conductrics.net and 2% (1 request) were made to S2.go-mpulse.net. The less responsive or slowest element that took the longest time to load (19.2 sec) belongs to the original domain Hilton.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 581.4 kB (44%)

Content Size

1.3 MB

After Optimization

745.8 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Hilton.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 561.6 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 447.7 kB

  • Original 548.0 kB
  • After minification 547.9 kB
  • After compression 100.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 447.7 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 561.6 kB
  • After minification 561.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hilton images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 133.8 kB

  • Original 217.6 kB
  • After minification 216.8 kB
  • After compression 83.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 133.8 kB or 61% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (22%)

Requests Now

58

After Optimization

45

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hilton. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

hilton.com

hilton.com

86 ms

10078 ms

ruxitagentjs_ICA7NQVfghqrtux_10289240325103055.js

ruxitagentjs_ICA7NQVfghqrtux_10289240325103055.js

142 ms

dt-jSoVLlm8Db1J9D3k4nN05QFUuoFH90

dt-jSoVLlm8Db1J9D3k4nN05QFUuoFH90

26 ms

cc83d92c6b384524.css

cc83d92c6b384524.css

10044 ms

polyfills-78c92fac7aa8fdd8.js

polyfills-78c92fac7aa8fdd8.js

8055 ms

webpack-d6fa299d79f0ebb0.js

webpack-d6fa299d79f0ebb0.js

9049 ms

framework-8441437fb101607b.js

framework-8441437fb101607b.js

10165 ms

main-0cb40506c2cc5e46.js

main-0cb40506c2cc5e46.js

10160 ms

_app-7a4f30ddba8cb933.js

_app-7a4f30ddba8cb933.js

9176 ms

%5B%5B...brandSlug%5D%5D-a8f322a011d5b3ed.js

%5B%5B...brandSlug%5D%5D-a8f322a011d5b3ed.js

18077 ms

_buildManifest.js

_buildManifest.js

19072 ms

_ssgManifest.js

_ssgManifest.js

19197 ms

forter

forter

10149 ms

AhgazM

AhgazM

10154 ms

SBHYK-LK2AL-UW4L5-6RD2N-4TGQC

SBHYK-LK2AL-UW4L5-6RD2N-4TGQC

203 ms

WW.svg

WW.svg

156 ms

24-3249-cc-q2-may-web-untargeted.png

24-3249-cc-q2-may-web-untargeted.png

161 ms

family-by-pool-at-rose-hall.jpg

family-by-pool-at-rose-hall.jpg

163 ms

14143-cur-propertytile-bakerscay.jpg

14143-cur-propertytile-bakerscay.jpg

164 ms

bell-rock-trail-.jpg

bell-rock-trail-.jpg

166 ms

girls-trip-5588-v1.jpg

girls-trip-5588-v1.jpg

166 ms

family-pool-day-0199-v1.jpg

family-pool-day-0199-v1.jpg

167 ms

shutterstock-269455079.jpg

shutterstock-269455079.jpg

168 ms

cheers-5000x3333.jpg

cheers-5000x3333.jpg

191 ms

shutterstock-1991645033.jpg

shutterstock-1991645033.jpg

188 ms

f-por-157-heroimage-crop3-2.jpg

f-por-157-heroimage-crop3-2.jpg

189 ms

african-american-father-and-daughter-having-breakfast.jpg

african-american-father-and-daughter-having-breakfast.jpg

217 ms

sunbathers-2434-v1.tif

sunbathers-2434-v1.tif

213 ms

forthestay1.jpg

forthestay1.jpg

278 ms

rekcapy-canopy-central-01.jpg

rekcapy-canopy-central-01.jpg

237 ms

phlri-el-techo-rooftop5.jpg

phlri-el-techo-rooftop5.jpg

246 ms

11833-arm-q4-destination-imagery-boston.jpg

11833-arm-q4-destination-imagery-boston.jpg

264 ms

hwsbnadwhwbroadway.jpg

hwsbnadwhwbroadway.jpg

278 ms

shutterstock-654240889.jpg

shutterstock-654240889.jpg

294 ms

15039-ham-ohw-refresh-a.jpg

15039-ham-ohw-refresh-a.jpg

320 ms

WA.svg

WA.svg

305 ms

OL.svg

OL.svg

315 ms

CH.svg

CH.svg

325 ms

SA.svg

SA.svg

335 ms

PY.svg

PY.svg

368 ms

HI.svg

HI.svg

349 ms

QQ.svg

QQ.svg

358 ms

DT.svg

DT.svg

375 ms

UP.svg

UP.svg

341 ms

ES.svg

ES.svg

341 ms

PO.svg

PO.svg

354 ms

UA.svg

UA.svg

391 ms

script.js

script.js

43 ms

GI.svg

GI.svg

274 ms

HP.svg

HP.svg

286 ms

RU.svg

RU.svg

339 ms

PE.svg

PE.svg

316 ms

HW.svg

HW.svg

324 ms

HT.svg

HT.svg

343 ms

GV.svg

GV.svg

357 ms

Facebook.svg

Facebook.svg

353 ms

Twitter.svg

Twitter.svg

345 ms

Instagram.svg

Instagram.svg

363 ms

config.json

config.json

83 ms

Accessibility Review

hilton.com accessibility score

94

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

hilton.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

hilton.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hilton.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hilton.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hilton.com

Open Graph description is not detected on the main page of Hilton. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: