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hipbaby.com screenshot

Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

hipbaby.com

Hip Baby is a Vancouver-based boutique store offering unique, modern and eco-friendly baby products since 1998. Newborn to 6Y. - Vancouver's Best...

Page Load Speed

2 sec in total

First Response

87 ms

Resources Loaded

1.4 sec

Page Rendered

510 ms

hipbaby.com screenshot

About Website

Click here to check amazing Hip Baby content for Canada. Otherwise, check out these important facts you probably never knew about hipbaby.com

One of the best children's stores in Vancouver, Hip Baby offers unique & high quality products for your newborn baby to 6 year old. Wooden toys, organic baby &

Visit hipbaby.com

Key Findings

We analyzed Hipbaby.com page load time and found that the first response time was 87 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

hipbaby.com performance score

0

Network Requests Diagram

hipbaby.com

87 ms

www.hipbaby.com

327 ms

css

55 ms

bootstrap.css

72 ms

font-awesome-min.css

64 ms

Our browser made a total of 100 requests to load all elements on the main page. We found that 5% of them (5 requests) were addressed to the original Hipbaby.com, 89% (89 requests) were made to Cdn.shoplightspeed.com and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (480 ms) relates to the external source Chimpstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 230.9 kB (11%)

Content Size

2.2 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hipbaby.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-92%

Potential reduce by 210.7 kB

  • Original 228.9 kB
  • After minification 167.0 kB
  • After compression 18.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 61.9 kB, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 210.7 kB or 92% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hip Baby images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 19.5 kB

  • Original 163.7 kB
  • After minification 162.6 kB
  • After compression 144.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 19.5 kB or 12% of the original size.

CSS Optimization

-11%

Potential reduce by 671 B

  • Original 6.3 kB
  • After minification 6.3 kB
  • After compression 5.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hipbaby.com needs all CSS files to be minified and compressed as it can save up to 671 B or 11% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (23%)

Requests Now

96

After Optimization

74

  • Images
  • JavaScript
  • CSS

The browser has sent 96 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hip Baby. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

hipbaby.com

hipbaby.com

87 ms

www.hipbaby.com

www.hipbaby.com

327 ms

css

css

55 ms

bootstrap.css

bootstrap.css

72 ms

font-awesome-min.css

font-awesome-min.css

64 ms

gui-2-0.css

gui-2-0.css

104 ms

gui-responsive-2-0.css

gui-responsive-2-0.css

62 ms

style.css

style.css

73 ms

media.css

media.css

67 ms

settings.css

settings.css

80 ms

custom.css

custom.css

82 ms

jquery-1-9-1.js

jquery-1-9-1.js

94 ms

jquery-ui-1-10-1.js

jquery-ui-1-10-1.js

131 ms

jquery.ui.touch-punch.min.js

jquery.ui.touch-punch.min.js

58 ms

jcarousel.js

jcarousel.js

94 ms

plugins.js

plugins.js

115 ms

plugins-2.js

plugins-2.js

116 ms

gui.js

gui.js

117 ms

gui-responsive-2-0.js

gui-responsive-2-0.js

121 ms

email-decode.min.js

email-decode.min.js

28 ms

js

js

91 ms

global.js

global.js

221 ms

pageview.js

pageview.js

266 ms

fbevents.js

fbevents.js

271 ms

05cd74cef44310474c9a30086.js

05cd74cef44310474c9a30086.js

480 ms

logo.png

logo.png

266 ms

hamburger.png

hamburger.png

266 ms

tag.png

tag.png

265 ms

gifts-for-2-year-old.jpg

gifts-for-2-year-old.jpg

268 ms

newborn-gift-sets.jpg

newborn-gift-sets.jpg

267 ms

tea-collection-spring-24.jpg

tea-collection-spring-24.jpg

269 ms

gifts-for-1-year-old.jpg

gifts-for-1-year-old.jpg

270 ms

maileg.jpg

maileg.jpg

271 ms

kids-rain-gear.jpg

kids-rain-gear.jpg

272 ms

new-swim.jpg

new-swim.jpg

274 ms

banner_left.jpg

banner_left.jpg

273 ms

banner_right.jpg

banner_right.jpg

271 ms

therm-splashmagic-rainshell-basil.jpg

therm-splashmagic-rainshell-basil.jpg

275 ms

maileg-safari-friends-small-hippo-apricot.jpg

maileg-safari-friends-small-hippo-apricot.jpg

274 ms

loulou-lollipop-plush-bamboo-vancouver-swaddle.jpg

loulou-lollipop-plush-bamboo-vancouver-swaddle.jpg

308 ms

folkmanis-baby-sea-otter.jpg

folkmanis-baby-sea-otter.jpg

275 ms

rockahula-flora-linen-mini-bow-clips.jpg

rockahula-flora-linen-mini-bow-clips.jpg

307 ms

kyte-baby-oat-ribbed-knotted-gown-w-hat-set.jpg

kyte-baby-oat-ribbed-knotted-gown-w-hat-set.jpg

307 ms

tea-collection-rainbow-lightening-bolt-swim-shorts.jpg

tea-collection-rainbow-lightening-bolt-swim-shorts.jpg

308 ms

headster-earths-friend-snapback.jpg

headster-earths-friend-snapback.jpg

308 ms

babiators-the-daisy-sunglasses-white.jpg

babiators-the-daisy-sunglasses-white.jpg

309 ms

saucony-baby-jazz-blue-black-grey.jpg

saucony-baby-jazz-blue-black-grey.jpg

315 ms

maileg-lullaby-friends-mobile.jpg

maileg-lullaby-friends-mobile.jpg

314 ms

kyte-baby-bamboo-swaddling-blanket-glacier-large.jpg

kyte-baby-bamboo-swaddling-blanket-glacier-large.jpg

315 ms

maileg-mouse-in-box-sleepy-wakey-baby-mouse-rose.jpg

maileg-mouse-in-box-sleepy-wakey-baby-mouse-rose.jpg

317 ms

woodland-themed-newborn-gift-100-600.jpg

woodland-themed-newborn-gift-100-600.jpg

314 ms

ocean-themed-newborn-gift-100-500.jpg

ocean-themed-newborn-gift-100-500.jpg

313 ms

cruiser-baby-camel.jpg

cruiser-baby-camel.jpg

340 ms

nursing-pillow-nettle-scatter.jpg

nursing-pillow-nettle-scatter.jpg

346 ms

turtledove-london-rib-bear-bubble-romper.jpg

turtledove-london-rib-bear-bubble-romper.jpg

338 ms

bamboo-swaddle-sack-nb-3m-falling-leaves-1-tog.jpg

bamboo-swaddle-sack-nb-3m-falling-leaves-1-tog.jpg

352 ms

jan-and-jul-light-blue-bucket-hat.jpg

jan-and-jul-light-blue-bucket-hat.jpg

339 ms

loulou-lollipop-bumble-bees-hooded-towel-cloth.jpg

loulou-lollipop-bumble-bees-hooded-towel-cloth.jpg

337 ms

herschel-toddler-beach-uv-bucket-hat-black-distres.jpg

herschel-toddler-beach-uv-bucket-hat-black-distres.jpg

348 ms

amp-diapers-waterproof-swim-diaper-sunday-cruise.jpg

amp-diapers-waterproof-swim-diaper-sunday-cruise.jpg

330 ms

font

font

69 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

184 ms

herschel-pop-quiz-lunch-box-floral-field.jpg

herschel-pop-quiz-lunch-box-floral-field.jpg

97 ms

headster-stay-chill-beige-snapback.jpg

headster-stay-chill-beige-snapback.jpg

109 ms

folkmanis-baby-raccoon.jpg

folkmanis-baby-raccoon.jpg

105 ms

maileg-mouse-in-box-big-sister-dress-with-bow.jpg

maileg-mouse-in-box-big-sister-dress-with-bow.jpg

125 ms

maileg-tooth-tin-mint-medium.jpg

maileg-tooth-tin-mint-medium.jpg

116 ms

maileg-rabbit-size-2-classic-shirt-shorts.jpg

maileg-rabbit-size-2-classic-shirt-shorts.jpg

121 ms

main.js

main.js

50 ms

maileg-rabbit-size-3-pyjamas.jpg

maileg-rabbit-size-3-pyjamas.jpg

120 ms

baby-girl-newborn-gift-100-300.jpg

baby-girl-newborn-gift-100-300.jpg

124 ms

strider-strider-sport-balance-bike.jpg

strider-strider-sport-balance-bike.jpg

132 ms

vancouver-newborn-gift.jpg

vancouver-newborn-gift.jpg

143 ms

baby-boy-newborn-gift-100-300.jpg

baby-boy-newborn-gift-100-300.jpg

142 ms

jan-and-jul-pink-stripes-cotton-floppy-hat.jpg

jan-and-jul-pink-stripes-cotton-floppy-hat.jpg

147 ms

hape-toys-emergency-services-hq.jpg

hape-toys-emergency-services-hq.jpg

151 ms

see-kai-run-chambray-stevie-ii-sneakers.jpg

see-kai-run-chambray-stevie-ii-sneakers.jpg

147 ms

hatley-yellow-baby-raincoat.jpg

hatley-yellow-baby-raincoat.jpg

203 ms

hats.jpg

hats.jpg

140 ms

baby-carriers.jpg

baby-carriers.jpg

147 ms

shoes.jpg

shoes.jpg

147 ms

boots.jpg

boots.jpg

138 ms

diaper-bags.jpg

diaper-bags.jpg

146 ms

dolls-stuffies.jpg

dolls-stuffies.jpg

149 ms

djeco.jpg

djeco.jpg

152 ms

douglas-toys.jpg

douglas-toys.jpg

153 ms

great-pretenders.jpg

great-pretenders.jpg

157 ms

hape-toys.jpg

hape-toys.jpg

157 ms

hatley.jpg

hatley.jpg

165 ms

jellycat.jpg

jellycat.jpg

169 ms

loulou-lollipop.jpg

loulou-lollipop.jpg

159 ms

random-house.jpg

random-house.jpg

153 ms

schylling.jpg

schylling.jpg

150 ms

usborne.jpg

usborne.jpg

156 ms

unique-selling-point-1-icon.png

unique-selling-point-1-icon.png

222 ms

unique-selling-point-2-icon.png

unique-selling-point-2-icon.png

206 ms

unique-selling-point-3-icon.png

unique-selling-point-3-icon.png

203 ms

unique-selling-point-4-icon.png

unique-selling-point-4-icon.png

199 ms

icon-payment-creditcard.png

icon-payment-creditcard.png

194 ms

ajax-loader.gif

ajax-loader.gif

190 ms

SEO Factors

hipbaby.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hipbaby.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hipbaby.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hipbaby.com

Open Graph data is detected on the main page of Hip Baby. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: