Tools & Wizards About Us
hipdot.com screenshot

Report Summary

  • 6

    Performance

    Renders faster than
    21% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 74

    SEO

    Google-friendlier than
    31% of websites

hipdot.com

HipDot | Loungefly

Page Load Speed

1.4 sec in total

First Response

111 ms

Resources Loaded

1.1 sec

Page Rendered

229 ms

hipdot.com screenshot

About Website

Visit hipdot.com now to see the best up-to-date Hip Dot content for United States and also check out these interesting facts you probably never knew about hipdot.com

The clean, vegan, and cruelty-free cosmetics brand, HipDot, is joining the Funko/Loungefly family! HipDot offers fan-forward, innovative licensed collaborations from SpongeBob SquarePants to My Chemic...

Visit hipdot.com

Key Findings

We analyzed Hipdot.com page load time and found that the first response time was 111 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

hipdot.com performance score

6

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

31/100

10%

LCP (Largest Contentful Paint)

Value17.3 s

0/100

25%

SI (Speed Index)

Value8.6 s

17/100

10%

TBT (Total Blocking Time)

Value7,480 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.615

10/100

15%

TTI (Time to Interactive)

Value26.9 s

0/100

10%

Network Requests Diagram

hipdot.com

111 ms

hipdot-landingpage.html

176 ms

lfy-global.css

28 ms

lfy-skin.css

46 ms

lfy-experience-global.css

55 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Hipdot.com, 53% (31 requests) were made to Loungefly.com and 17% (10 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (268 ms) relates to the external source Use.typekit.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 117.7 kB (9%)

Content Size

1.3 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hipdot.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 959.2 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 87.5 kB

  • Original 104.0 kB
  • After minification 77.8 kB
  • After compression 16.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.2 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 87.5 kB or 84% of the original size.

Image Optimization

-2%

Potential reduce by 15.1 kB

  • Original 959.2 kB
  • After minification 944.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hip Dot images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 15.1 kB

  • Original 203.1 kB
  • After minification 203.1 kB
  • After compression 188.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 43 B

  • Original 62.3 kB
  • After minification 62.3 kB
  • After compression 62.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hipdot.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 20 (45%)

Requests Now

44

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hip Dot. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

hipdot.com

hipdot.com

111 ms

hipdot-landingpage.html

hipdot-landingpage.html

176 ms

lfy-global.css

lfy-global.css

28 ms

lfy-skin.css

lfy-skin.css

46 ms

lfy-experience-global.css

lfy-experience-global.css

55 ms

collect.js

collect.js

58 ms

lfy-main.js

lfy-main.js

57 ms

experience-global.js

experience-global.js

45 ms

login.js

login.js

57 ms

snippet.js

snippet.js

76 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

54 ms

dwac-21.7.js

dwac-21.7.js

67 ms

gretel.min.js

gretel.min.js

56 ms

applepay.js

applepay.js

75 ms

vcd15cbe7772f49c399c6a5babf22c1241717689176015

vcd15cbe7772f49c399c6a5babf22c1241717689176015

72 ms

css2

css2

55 ms

api.js

api.js

11 ms

quantum-funko.js

quantum-funko.js

89 ms

gtm.js

gtm.js

145 ms

funko-logo.svg

funko-logo.svg

73 ms

hipdot_signup

hipdot_signup

254 ms

track_page_view

track_page_view

71 ms

site-logo.svg

site-logo.svg

24 ms

loyalty-logo.svg

loyalty-logo.svg

27 ms

us-flag.svg

us-flag.svg

24 ms

modal-close-x.svg

modal-close-x.svg

29 ms

binx-dbb-bg.jpg

binx-dbb-bg.jpg

29 ms

DBB-10-Wednesday.png

DBB-10-Wednesday.png

25 ms

HipDot_CLP_fearture_mobile_background.png

HipDot_CLP_fearture_mobile_background.png

41 ms

v3_HipDot_CLP_fearture_mobile_Foreground.png

v3_HipDot_CLP_fearture_mobile_Foreground.png

75 ms

v2_HDlogo-300dpi-100px.png

v2_HDlogo-300dpi-100px.png

43 ms

lfy-global-sprite.png

lfy-global-sprite.png

52 ms

v5_Hipdot-mobile-exclusive-hero.png

v5_Hipdot-mobile-exclusive-hero.png

49 ms

Disney_Magic_Feature_desktop_background.jpg

Disney_Magic_Feature_desktop_background.jpg

54 ms

social-facebook.svg

social-facebook.svg

53 ms

social-twitter.svg

social-twitter.svg

53 ms

social-pinterest.svg

social-pinterest.svg

63 ms

social-instagram.svg

social-instagram.svg

77 ms

site-logo.svg

site-logo.svg

72 ms

privacyoptions.svg

privacyoptions.svg

74 ms

ca-flag.svg

ca-flag.svg

75 ms

eu-flag.svg

eu-flag.svg

77 ms

KFOmCnqEu92Fr1Me5Q.ttf

KFOmCnqEu92Fr1Me5Q.ttf

31 ms

KFOlCnqEu92Fr1MmEU9vAw.ttf

KFOlCnqEu92Fr1MmEU9vAw.ttf

40 ms

KFOlCnqEu92Fr1MmWUlvAw.ttf

KFOlCnqEu92Fr1MmWUlvAw.ttf

53 ms

KFOlCnqEu92Fr1MmYUtvAw.ttf

KFOlCnqEu92Fr1MmYUtvAw.ttf

63 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKdFvUDQ.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKdFvUDQ.ttf

7 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiukDQ.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiukDQ.ttf

12 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKfsukDQ.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKfsukDQ.ttf

11 ms

ukl5fst.css

ukl5fst.css

265 ms

css2

css2

17 ms

hog3kuz.css

hog3kuz.css

268 ms

css2

css2

21 ms

p.css

p.css

21 ms

smartcapture-formjs.js

smartcapture-formjs.js

36 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKfFukDQ.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKfFukDQ.ttf

8 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKebukDQ.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKebukDQ.ttf

14 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKd3vUDQ.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKd3vUDQ.ttf

14 ms

Accessibility Review

hipdot.com accessibility score

86

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

Best Practices

hipdot.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

hipdot.com SEO score

74

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hipdot.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hipdot.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hipdot.com

Open Graph description is not detected on the main page of Hip Dot. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: