Tools & Wizards About Us
hiphotels.com screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 80

    SEO

    Google-friendlier than
    42% of websites

hiphotels.com

HIP Hotels - Uniquely Stylish & Boutique Hotels

Page Load Speed

3 sec in total

First Response

147 ms

Resources Loaded

2.5 sec

Page Rendered

393 ms

hiphotels.com screenshot

About Website

Visit hiphotels.com now to see the best up-to-date HIP Hotels content for United Kingdom and also check out these interesting facts you probably never knew about hiphotels.com

Make travel memorable, with our iconic collection of unconventional hotels and hand-picked destinations that encourage you to escape the everyday.

Visit hiphotels.com

Key Findings

We analyzed Hiphotels.com page load time and found that the first response time was 147 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

hiphotels.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

70/100

10%

LCP (Largest Contentful Paint)

Value20.0 s

0/100

25%

SI (Speed Index)

Value9.5 s

12/100

10%

TBT (Total Blocking Time)

Value670 ms

45/100

30%

CLS (Cumulative Layout Shift)

Value1

2/100

15%

TTI (Time to Interactive)

Value20.7 s

2/100

10%

Network Requests Diagram

hiphotels.com

147 ms

hiphotels.com

284 ms

www.hiphotels.com

368 ms

analytics.js

43 ms

loading-c2c3fae25e060dd46ad69f5719771d5310aaeae9d7a5c5fb021bfa4384da581c.gif

245 ms

Our browser made a total of 78 requests to load all elements on the main page. We found that 15% of them (12 requests) were addressed to the original Hiphotels.com, 56% (44 requests) were made to Assets.hiphotels.com and 3% (2 requests) were made to Cdn.iubenda.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Hiphotels.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 123.8 kB (5%)

Content Size

2.7 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hiphotels.com main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 57.4 kB

  • Original 72.1 kB
  • After minification 65.6 kB
  • After compression 14.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 57.4 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 18.5 kB

  • Original 2.2 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. HIP Hotels images are well optimized though.

JavaScript Optimization

-10%

Potential reduce by 37.9 kB

  • Original 376.3 kB
  • After minification 375.9 kB
  • After compression 338.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-23%

Potential reduce by 10.0 kB

  • Original 43.9 kB
  • After minification 43.9 kB
  • After compression 33.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hiphotels.com needs all CSS files to be minified and compressed as it can save up to 10.0 kB or 23% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (25%)

Requests Now

71

After Optimization

53

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of HIP Hotels. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

hiphotels.com

hiphotels.com

147 ms

hiphotels.com

hiphotels.com

284 ms

www.hiphotels.com

www.hiphotels.com

368 ms

analytics.js

analytics.js

43 ms

loading-c2c3fae25e060dd46ad69f5719771d5310aaeae9d7a5c5fb021bfa4384da581c.gif

loading-c2c3fae25e060dd46ad69f5719771d5310aaeae9d7a5c5fb021bfa4384da581c.gif

245 ms

logo-h-black-4f1cc841e830d2c6d9fefd32020925a8a6d3cc3492a52ac560436eb442da3522.png

logo-h-black-4f1cc841e830d2c6d9fefd32020925a8a6d3cc3492a52ac560436eb442da3522.png

315 ms

medium.jpg

medium.jpg

91 ms

application-49c0f020e31dde2d25d0bc9f2bd957a47b35aaacf3996dce8e96bca5d9284679.css

application-49c0f020e31dde2d25d0bc9f2bd957a47b35aaacf3996dce8e96bca5d9284679.css

454 ms

jquery.min.js

jquery.min.js

63 ms

application-b251051a40ca5b9386dd51349ecf18788f8ed7db6b75c3fe4e62ffbcc989733e.js

application-b251051a40ca5b9386dd51349ecf18788f8ed7db6b75c3fe4e62ffbcc989733e.js

604 ms

4060481.js

4060481.js

113 ms

iubenda_cs.js

iubenda_cs.js

111 ms

scroll-1b395de7e447830150224e789786bb5818ad2526fb57eb6a0576b021e96555bb.png

scroll-1b395de7e447830150224e789786bb5818ad2526fb57eb6a0576b021e96555bb.png

355 ms

newsletter-400px-cb2cfec903736c871f26dc8b64a2179527664126b1cd5e1f01ec23b62e2e2d50.gif

newsletter-400px-cb2cfec903736c871f26dc8b64a2179527664126b1cd5e1f01ec23b62e2e2d50.gif

1101 ms

medium.jpg

medium.jpg

81 ms

medium.jpg

medium.jpg

88 ms

medium.jpg

medium.jpg

63 ms

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medium.jpg

86 ms

medium.jpg

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84 ms

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medium.jpg

499 ms

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93 ms

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116 ms

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116 ms

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91 ms

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91 ms

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124 ms

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103 ms

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114 ms

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497 ms

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128 ms

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537 ms

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245 ms

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132 ms

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242 ms

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244 ms

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255 ms

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249 ms

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288 ms

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256 ms

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291 ms

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262 ms

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284 ms

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291 ms

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758 ms

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295 ms

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296 ms

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301 ms

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302 ms

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304 ms

collect

collect

17 ms

medium.jpg

medium.jpg

248 ms

collect

collect

30 ms

js

js

69 ms

medium.jpg

medium.jpg

233 ms

ga-audiences

ga-audiences

31 ms

the-collection-87069b8b0af8c4fe75545df9e5c1d90f94c8e23a7dac61dbdda7699e0ca0ee61.png

the-collection-87069b8b0af8c4fe75545df9e5c1d90f94c8e23a7dac61dbdda7699e0ca0ee61.png

193 ms

adobe-garamond-pro-regular-1d4d14f6aafbd0b57b2f1cd375f8a5e866ddb74c8eb2159206d16cbe12bfeb8f.ttf

adobe-garamond-pro-regular-1d4d14f6aafbd0b57b2f1cd375f8a5e866ddb74c8eb2159206d16cbe12bfeb8f.ttf

263 ms

Montserrat-Regular-81ebc3916b524007b756d91d9df13c7673ec401161f2cad161662d08dcf1cc72.ttf

Montserrat-Regular-81ebc3916b524007b756d91d9df13c7673ec401161f2cad161662d08dcf1cc72.ttf

471 ms

fbevents.js

fbevents.js

126 ms

quant.js

quant.js

178 ms

insight.min.js

insight.min.js

163 ms

0d09d81c3b655827e1ddd80ba.js

0d09d81c3b655827e1ddd80ba.js

219 ms

hotjar-1572948.js

hotjar-1572948.js

240 ms

collectedforms.js

collectedforms.js

174 ms

fb.js

fb.js

173 ms

banner.js

banner.js

174 ms

4060481.js

4060481.js

172 ms

core-fcf8c9eac36aece9d290934b54a63296.js

core-fcf8c9eac36aece9d290934b54a63296.js

84 ms

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27193370.js

185 ms

insight_tag_errors.gif

insight_tag_errors.gif

117 ms

embed.js

embed.js

24 ms

modules.e5979922753cf3b8b069.js

modules.e5979922753cf3b8b069.js

46 ms

hd.jpg

hd.jpg

14 ms

retina.jpg

retina.jpg

530 ms

hd.jpg

hd.jpg

11 ms

medium.jpg

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10 ms

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10 ms

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8 ms

Accessibility Review

hiphotels.com accessibility score

82

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

hiphotels.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

hiphotels.com SEO score

80

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hiphotels.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hiphotels.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hiphotels.com

Open Graph description is not detected on the main page of HIP Hotels. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: