Tools & Wizards About Us
hippowaste.co.uk screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

hippowaste.co.uk

HIPPO - The UK's Trusted Rubbish Removal Service

Page Load Speed

4.1 sec in total

First Response

272 ms

Resources Loaded

3.2 sec

Page Rendered

677 ms

hippowaste.co.uk screenshot

About Website

Click here to check amazing HIPPO Waste content for United Kingdom. Otherwise, check out these important facts you probably never knew about hippowaste.co.uk

HIPPO has been the UK's most trusted rubbish removal provider for over 20 years. Find low prices on our innovative HIPPOBAG, Man & Van, and Skip Hire services.

Visit hippowaste.co.uk

Key Findings

We analyzed Hippowaste.co.uk page load time and found that the first response time was 272 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

hippowaste.co.uk performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

27/100

10%

LCP (Largest Contentful Paint)

Value5.8 s

15/100

25%

SI (Speed Index)

Value10.4 s

8/100

10%

TBT (Total Blocking Time)

Value1,600 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.052

99/100

15%

TTI (Time to Interactive)

Value20.3 s

2/100

10%

Network Requests Diagram

hippowaste.co.uk

272 ms

hippowaste.co.uk

315 ms

www.hippowaste.co.uk

768 ms

hippostyles.css

1001 ms

jquery.min.js

28 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 66% of them (33 requests) were addressed to the original Hippowaste.co.uk, 10% (5 requests) were made to 3chillies.report-uri.com and 6% (3 requests) were made to Use.fontawesome.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Hippowaste.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 108.8 kB (7%)

Content Size

1.5 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hippowaste.co.uk main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 50.7 kB

  • Original 59.2 kB
  • After minification 36.4 kB
  • After compression 8.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 22.7 kB, which is 38% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 50.7 kB or 86% of the original size.

Image Optimization

-4%

Potential reduce by 56.3 kB

  • Original 1.3 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. HIPPO Waste images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 721 B

  • Original 102.0 kB
  • After minification 101.8 kB
  • After compression 101.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 1.1 kB

  • Original 37.8 kB
  • After minification 37.8 kB
  • After compression 36.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hippowaste.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 13 (35%)

Requests Now

37

After Optimization

24

  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of HIPPO Waste. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

hippowaste.co.uk

hippowaste.co.uk

272 ms

hippowaste.co.uk

hippowaste.co.uk

315 ms

www.hippowaste.co.uk

www.hippowaste.co.uk

768 ms

hippostyles.css

hippostyles.css

1001 ms

jquery.min.js

jquery.min.js

28 ms

jquery.validate.min.js

jquery.validate.min.js

931 ms

jquery.validate.unobtrusive.min.js

jquery.validate.unobtrusive.min.js

928 ms

08f4eff0ad.css

08f4eff0ad.css

93 ms

wizard

wizard

65 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

26 ms

scripts.min.js

scripts.min.js

1014 ms

gtm.min.js

gtm.min.js

936 ms

release.js

release.js

938 ms

release.css

release.css

1014 ms

css

css

41 ms

font-awesome-css.min.css

font-awesome-css.min.css

15 ms

wizard

wizard

11 ms

gtm.js

gtm.js

173 ms

hippo-logo.svg

hippo-logo.svg

170 ms

hippobags.png

hippobags.png

255 ms

man-and-van.png

man-and-van.png

173 ms

skip-hire.png

skip-hire.png

176 ms

hippobags-trio.jpg

hippobags-trio.jpg

174 ms

man-and-van.jpg

man-and-van.jpg

181 ms

tradesperson-hippobag.jpg

tradesperson-hippobag.jpg

175 ms

diy-legacies-robert-bent-home.jpg

diy-legacies-robert-bent-home.jpg

312 ms

skip-hire-icon.jpg

skip-hire-icon.jpg

255 ms

hippo-business-waste.jpg

hippo-business-waste.jpg

325 ms

garden-waste-icon.jpg

garden-waste-icon.jpg

255 ms

diy-waste-icon.jpg

diy-waste-icon.jpg

256 ms

household-clearance-icon.jpg

household-clearance-icon.jpg

318 ms

truck3.jpg

truck3.jpg

406 ms

95-percent-recycled-icon.jpg

95-percent-recycled-icon.jpg

337 ms

carbon-offset-icon.jpg

carbon-offset-icon.jpg

338 ms

21st-anniversary-logo-3.png

21st-anniversary-logo-3.png

390 ms

accepted-payment-methods-v2.png

accepted-payment-methods-v2.png

400 ms

homepage-min.jpg

homepage-min.jpg

680 ms

main-image.jpg

main-image.jpg

385 ms

find-my-waste-solution.jpg

find-my-waste-solution.jpg

387 ms

SlGVmQWMvZQIdix7AFxXkHNSaA.ttf

SlGVmQWMvZQIdix7AFxXkHNSaA.ttf

58 ms

SlGWmQWMvZQIdix7AFxXmMh3eDs1Yg.ttf

SlGWmQWMvZQIdix7AFxXmMh3eDs1Yg.ttf

58 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

57 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

295 ms

ajax-loader.gif

ajax-loader.gif

267 ms

wizard

wizard

20 ms

get-loader.js

get-loader.js

29 ms

wizard

wizard

9 ms

loader.js

loader.js

75 ms

wizard

wizard

14 ms

oqi5pzf4

oqi5pzf4

35 ms

Accessibility Review

hippowaste.co.uk accessibility score

96

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

hippowaste.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

hippowaste.co.uk SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hippowaste.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hippowaste.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hippowaste.co.uk

Open Graph description is not detected on the main page of HIPPO Waste. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: