Tools & Wizards About Us
hips.com.au screenshot

Report Summary

  • 57

    Performance

    Renders faster than
    73% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

hips.com.au

Hipwell International Production Services - HIPS | HOME | media production company Melbourne

Page Load Speed

8.1 sec in total

First Response

717 ms

Resources Loaded

7.3 sec

Page Rendered

105 ms

hips.com.au screenshot

About Website

Visit hips.com.au now to see the best up-to-date HIPS content and also check out these interesting facts you probably never knew about hips.com.au

John, Hipwell, HIPS, Hipwell International Production Services, company info, movies, documentaries, television, tv, corporate video's, video's, video, production, media, media production, Melbourne, ...

Visit hips.com.au

Key Findings

We analyzed Hips.com.au page load time and found that the first response time was 717 ms and then it took 7.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

hips.com.au performance score

57

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value6.4 s

9/100

25%

SI (Speed Index)

Value10.9 s

6/100

10%

TBT (Total Blocking Time)

Value20 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.036

100/100

15%

TTI (Time to Interactive)

Value5.2 s

74/100

10%

Network Requests Diagram

hips.com.au

717 ms

hips.com.au

909 ms

black_central.css

1335 ms

wwt4vmj.js

286 ms

jquery.ui.all.css

1353 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 6% of them (2 requests) were addressed to the original Hips.com.au, 63% (22 requests) were made to Hipwell.tv and 17% (6 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (3.3 sec) relates to the external source Hipwell.tv.

Page Optimization Overview & Recommendations

Page size can be reduced by 158.0 kB (16%)

Content Size

991.2 kB

After Optimization

833.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hips.com.au main page is 991.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 781.6 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 7.3 kB

  • Original 10.2 kB
  • After minification 9.8 kB
  • After compression 2.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 7.3 kB or 72% of the original size.

Image Optimization

-7%

Potential reduce by 58.2 kB

  • Original 781.6 kB
  • After minification 723.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. HIPS images are well optimized though.

JavaScript Optimization

-32%

Potential reduce by 46.3 kB

  • Original 145.7 kB
  • After minification 145.6 kB
  • After compression 99.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 46.3 kB or 32% of the original size.

CSS Optimization

-86%

Potential reduce by 46.2 kB

  • Original 53.7 kB
  • After minification 30.5 kB
  • After compression 7.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hips.com.au needs all CSS files to be minified and compressed as it can save up to 46.2 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (68%)

Requests Now

28

After Optimization

9

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of HIPS. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

hips.com.au

hips.com.au

717 ms

hips.com.au

hips.com.au

909 ms

black_central.css

black_central.css

1335 ms

wwt4vmj.js

wwt4vmj.js

286 ms

jquery.ui.all.css

jquery.ui.all.css

1353 ms

jquery.min.js

jquery.min.js

27 ms

jquery-ui.min.js

jquery-ui.min.js

34 ms

shadowbox-black.css

shadowbox-black.css

1353 ms

shadowbox.js

shadowbox.js

1838 ms

jquery.ui.base.css

jquery.ui.base.css

223 ms

jquery.ui.theme.css

jquery.ui.theme.css

445 ms

jquery.ui.core.css

jquery.ui.core.css

222 ms

jquery.ui.resizable.css

jquery.ui.resizable.css

225 ms

jquery.ui.selectable.css

jquery.ui.selectable.css

226 ms

jquery.ui.accordion.css

jquery.ui.accordion.css

443 ms

jquery.ui.autocomplete.css

jquery.ui.autocomplete.css

443 ms

jquery.ui.button.css

jquery.ui.button.css

449 ms

jquery.ui.dialog.css

jquery.ui.dialog.css

449 ms

jquery.ui.slider.css

jquery.ui.slider.css

495 ms

jquery.ui.tabs.css

jquery.ui.tabs.css

663 ms

jquery.ui.datepicker.css

jquery.ui.datepicker.css

665 ms

jquery.ui.progressbar.css

jquery.ui.progressbar.css

672 ms

d

d

22 ms

d

d

22 ms

d

d

22 ms

counter.js

counter.js

36 ms

t.php

t.php

117 ms

Schermafbeelding%202015-03-20%20om%2014.27.52.png

Schermafbeelding%202015-03-20%20om%2014.27.52.png

3314 ms

linkedin.jpg

linkedin.jpg

228 ms

instagram.jpg

instagram.jpg

231 ms

vimeo.jpg

vimeo.jpg

230 ms

facebook.jpg

facebook.jpg

237 ms

d

d

39 ms

d

d

24 ms

p.gif

p.gif

40 ms

Accessibility Review

hips.com.au accessibility score

94

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

hips.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

hips.com.au SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hips.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Hips.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hips.com.au

Open Graph description is not detected on the main page of HIPS. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: