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hiscolumn.com screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

hiscolumn.com

Find Your Freedom of Style | HisColumn | Men's Clothing & Fashion | HisColumn | Men's Clothing & Fashion | HisColumn

Page Load Speed

5.4 sec in total

First Response

546 ms

Resources Loaded

2.5 sec

Page Rendered

2.3 sec

hiscolumn.com screenshot

About Website

Welcome to hiscolumn.com homepage info - get ready to check His Column best content right away, or after learning these important things about hiscolumn.com

Find your Freedom of Style. HisColumn create looks for men who know what they want and want to make a statement with every piece they wear.

Visit hiscolumn.com

Key Findings

We analyzed Hiscolumn.com page load time and found that the first response time was 546 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

hiscolumn.com performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

58/100

10%

LCP (Largest Contentful Paint)

Value9.8 s

0/100

25%

SI (Speed Index)

Value5.7 s

51/100

10%

TBT (Total Blocking Time)

Value2,520 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value14.0 s

10/100

10%

Network Requests Diagram

www.hiscolumn.com

546 ms

c5df7b9818d562d82adb9f287b839fe4.min.css

31 ms

styles-l.min.css

448 ms

ecee9aa5821012a99fc448b5a9360c92.min.js

23 ms

afterpay.js

91 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 62% of them (26 requests) were addressed to the original Hiscolumn.com, 19% (8 requests) were made to Static.klaviyo.com and 5% (2 requests) were made to Analytics.tiktok.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Hiscolumn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 107.1 kB (5%)

Content Size

2.1 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hiscolumn.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 104.5 kB

  • Original 141.4 kB
  • After minification 132.2 kB
  • After compression 37.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 104.5 kB or 74% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.7 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. His Column images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 2.6 kB

  • Original 171.4 kB
  • After minification 171.4 kB
  • After compression 168.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 105 B

  • Original 113.8 kB
  • After minification 113.8 kB
  • After compression 113.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hiscolumn.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 26 (70%)

Requests Now

37

After Optimization

11

  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of His Column. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.hiscolumn.com

www.hiscolumn.com

546 ms

c5df7b9818d562d82adb9f287b839fe4.min.css

c5df7b9818d562d82adb9f287b839fe4.min.css

31 ms

styles-l.min.css

styles-l.min.css

448 ms

ecee9aa5821012a99fc448b5a9360c92.min.js

ecee9aa5821012a99fc448b5a9360c92.min.js

23 ms

afterpay.js

afterpay.js

91 ms

klaviyo.js

klaviyo.js

23 ms

events.js

events.js

216 ms

white-on-black.svg

white-on-black.svg

212 ms

WEB_BANNER_1.jpg

WEB_BANNER_1.jpg

774 ms

DSC_4252.jpg

DSC_4252.jpg

636 ms

DSC_1075.jpg

DSC_1075.jpg

599 ms

DSC_0701.jpg

DSC_0701.jpg

582 ms

DSC_1176.jpg

DSC_1176.jpg

650 ms

DSC_4289.jpg

DSC_4289.jpg

655 ms

DSC_4309.jpg

DSC_4309.jpg

1178 ms

bundle-common.min.js

bundle-common.min.js

618 ms

product-init.min.js

product-init.min.js

627 ms

zoom-effect.min.js

zoom-effect.min.js

637 ms

navigation.min.js

navigation.min.js

637 ms

custom-search.min.js

custom-search.min.js

648 ms

footer.min.js

footer.min.js

653 ms

ios-height.min.js

ios-height.min.js

994 ms

custom-filter.min.js

custom-filter.min.js

664 ms

custom-accordion.min.js

custom-accordion.min.js

676 ms

size-guide.min.js

size-guide.min.js

675 ms

Moderat-Regular.woff

Moderat-Regular.woff

885 ms

Moderat-Medium.woff

Moderat-Medium.woff

1130 ms

Moderat-Extended-Medium.woff

Moderat-Extended-Medium.woff

1232 ms

Moderat-Extended-Regular.woff

Moderat-Extended-Regular.woff

1211 ms

fender_analytics.739eafc699de20b4c3bb.js

fender_analytics.739eafc699de20b4c3bb.js

109 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

117 ms

runtime.de3587c9054d415a20c1.js

runtime.de3587c9054d415a20c1.js

86 ms

sharedUtils.52f9c435f5e232af1a21.js

sharedUtils.52f9c435f5e232af1a21.js

94 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

106 ms

vendors~signup_forms~onsite-triggering.a2030eb5abe19f808c94.js

vendors~signup_forms~onsite-triggering.a2030eb5abe19f808c94.js

98 ms

vendors~signup_forms.e707d6d405eecdf67185.js

vendors~signup_forms.e707d6d405eecdf67185.js

93 ms

default~signup_forms~onsite-triggering.ddf307d73959ae2a00ef.js

default~signup_forms~onsite-triggering.ddf307d73959ae2a00ef.js

98 ms

signup_forms.5828d30d7aa945da8745.js

signup_forms.5828d30d7aa945da8745.js

99 ms

mfblogunveil.min.js

mfblogunveil.min.js

799 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

58 ms

tp.min.js

tp.min.js

57 ms

main.MTNhZGZiOTRkMQ.js

main.MTNhZGZiOTRkMQ.js

31 ms

Accessibility Review

hiscolumn.com accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

hiscolumn.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

hiscolumn.com SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hiscolumn.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hiscolumn.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hiscolumn.com

Open Graph description is not detected on the main page of His Column. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: