Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

hit-media.co.uk

HIT Media | Digital Creative Web Design, Marketing and Development Bradford

Page Load Speed

3.7 sec in total

First Response

1.4 sec

Resources Loaded

2.1 sec

Page Rendered

148 ms

hit-media.co.uk screenshot

About Website

Visit hit-media.co.uk now to see the best up-to-date HIT Media content and also check out these interesting facts you probably never knew about hit-media.co.uk

HIT Media are a professional digital marketing, web design and development agency based in Bradford in the North of England. Offering practical and down to earth technical solutions to all your intera...

Visit hit-media.co.uk

Key Findings

We analyzed Hit-media.co.uk page load time and found that the first response time was 1.4 sec and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

hit-media.co.uk performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value6.3 s

41/100

10%

TBT (Total Blocking Time)

Value250 ms

84/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value8.4 s

39/100

10%

Network Requests Diagram

hit-media.co.uk

1384 ms

css

21 ms

normalize.css

73 ms

bootstrap-grid.css

123 ms

spacebar-0.8-mod.css

124 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 69% of them (31 requests) were addressed to the original Hit-media.co.uk, 18% (8 requests) were made to Fonts.gstatic.com and 7% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Hit-media.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 176.6 kB (29%)

Content Size

615.1 kB

After Optimization

438.5 kB

In fact, the total size of Hit-media.co.uk main page is 615.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 303.6 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 24.7 kB

  • Original 32.0 kB
  • After minification 26.2 kB
  • After compression 7.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.8 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 24.7 kB or 77% of the original size.

Image Optimization

-29%

Potential reduce by 76.8 kB

  • Original 260.9 kB
  • After minification 184.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, HIT Media needs image optimization as it can save up to 76.8 kB or 29% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-22%

Potential reduce by 66.1 kB

  • Original 303.6 kB
  • After minification 301.0 kB
  • After compression 237.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 66.1 kB or 22% of the original size.

CSS Optimization

-49%

Potential reduce by 9.0 kB

  • Original 18.6 kB
  • After minification 17.8 kB
  • After compression 9.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hit-media.co.uk needs all CSS files to be minified and compressed as it can save up to 9.0 kB or 49% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (78%)

Requests Now

36

After Optimization

8

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of HIT Media. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

hit-media.co.uk accessibility score

83

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

Best Practices

hit-media.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

hit-media.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hit-media.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hit-media.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of HIT Media. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: