Tools & Wizards About Us
hl.co.uk screenshot

Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

hl.co.uk

Hargreaves Lansdown | ISAs, pensions, investments, savings

Page Load Speed

4.5 sec in total

First Response

736 ms

Resources Loaded

3.3 sec

Page Rendered

405 ms

hl.co.uk screenshot

About Website

Visit hl.co.uk now to see the best up-to-date Hl content for United Kingdom and also check out these interesting facts you probably never knew about hl.co.uk

Hargreaves Lansdown is an award-winning investment and active saving service that can save you time and money - explore our ISAs, pensions, investments and active savings accounts.

Visit hl.co.uk

Key Findings

We analyzed Hl.co.uk page load time and found that the first response time was 736 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

hl.co.uk performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value3.7 s

58/100

25%

SI (Speed Index)

Value7.4 s

28/100

10%

TBT (Total Blocking Time)

Value310 ms

78/100

30%

CLS (Cumulative Layout Shift)

Value0.324

35/100

15%

TTI (Time to Interactive)

Value13.6 s

11/100

10%

Network Requests Diagram

www.hl.co.uk

736 ms

satelliteLib-9a0f9a6b492d686ebbfb2e4f24df0f428728bc82.js

673 ms

9264623_9264614_9421436_9421443_9421446_9421424_9421449_9421471_9637666_10030776.css

436 ms

6618967_6618970_718128_6605636_10140655_9626332.js

495 ms

10446401.css

300 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 73% of them (69 requests) were addressed to the original Hl.co.uk, 9% (9 requests) were made to Hargreaveslansdownpl.tt.omtrdc.net and 3% (3 requests) were made to Online.hl.co.uk. The less responsive or slowest element that took the longest time to load (891 ms) belongs to the original domain Hl.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (49%)

Content Size

2.3 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hl.co.uk main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 157.1 kB

  • Original 187.0 kB
  • After minification 174.6 kB
  • After compression 29.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 157.1 kB or 84% of the original size.

Image Optimization

-3%

Potential reduce by 23.0 kB

  • Original 839.8 kB
  • After minification 816.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hl images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 748.5 kB

  • Original 1.0 MB
  • After minification 951.1 kB
  • After compression 296.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 748.5 kB or 72% of the original size.

CSS Optimization

-85%

Potential reduce by 194.2 kB

  • Original 229.4 kB
  • After minification 206.1 kB
  • After compression 35.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hl.co.uk needs all CSS files to be minified and compressed as it can save up to 194.2 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 46 (51%)

Requests Now

91

After Optimization

45

  • Images
  • JavaScript
  • CSS

The browser has sent 91 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hl. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.hl.co.uk

www.hl.co.uk

736 ms

satelliteLib-9a0f9a6b492d686ebbfb2e4f24df0f428728bc82.js

satelliteLib-9a0f9a6b492d686ebbfb2e4f24df0f428728bc82.js

673 ms

9264623_9264614_9421436_9421443_9421446_9421424_9421449_9421471_9637666_10030776.css

9264623_9264614_9421436_9421443_9421446_9421424_9421449_9421471_9637666_10030776.css

436 ms

6618967_6618970_718128_6605636_10140655_9626332.js

6618967_6618970_718128_6605636_10140655_9626332.js

495 ms

10446401.css

10446401.css

300 ms

lightstreamer.js

lightstreamer.js

479 ms

stream_prices.js

stream_prices.js

282 ms

8253828_9660855_6975532_9424556.js

8253828_9660855_6975532_9424556.js

289 ms

6975532.js

6975532.js

164 ms

10010105_9645935_9424556_751530_8620835_10030828_6618974_6618920_6618935_6618938_6618972_6618919_5364435_9661996_9463301_9661099_9465623_9646662_10507266.js

10010105_9645935_9424556_751530_8620835_10030828_6618974_6618920_6618935_6618938_6618972_6618919_5364435_9661996_9463301_9661099_9465623_9646662_10507266.js

491 ms

mbox-contents-5240fe233a1b55260e397266ee43dbf65ebb2b1f.js

mbox-contents-5240fe233a1b55260e397266ee43dbf65ebb2b1f.js

219 ms

rd

rd

6 ms

id

id

291 ms

target.js

target.js

8 ms

ga.js

ga.js

40 ms

login

login

466 ms

Burger.png

Burger.png

115 ms

Burger-wt.png

Burger-wt.png

113 ms

logo.png

logo.png

110 ms

Padlock.png

Padlock.png

114 ms

Padlock-wt.png

Padlock-wt.png

112 ms

search.png

search.png

111 ms

search-wt.png

search-wt.png

203 ms

ajax-loading.gif

ajax-loading.gif

219 ms

mag-glass.png

mag-glass.png

219 ms

Shares-MM-5s2016.jpg

Shares-MM-5s2016.jpg

267 ms

HomePageAward.png

HomePageAward.png

216 ms

MobileArrowLeft.png

MobileArrowLeft.png

267 ms

MobileArrowRight.png

MobileArrowRight.png

322 ms

Clock-desktop-updated.jpg

Clock-desktop-updated.jpg

431 ms

Clock-mobile-updated.jpg

Clock-mobile-updated.jpg

434 ms

Win-what-you-invest-roundel-smaller.png

Win-what-you-invest-roundel-smaller.png

432 ms

Portfolio-man-breakfast.jpg

Portfolio-man-breakfast.jpg

436 ms

Mountain-three-funds.jpg

Mountain-three-funds.jpg

518 ms

investment-idea-package.png

investment-idea-package.png

432 ms

investment-idea-package-white.png

investment-idea-package-white.png

435 ms

investment-idea-signpost.png

investment-idea-signpost.png

433 ms

investment-idea-signpost-white.png

investment-idea-signpost-white.png

493 ms

investment-idea-lightbulb.png

investment-idea-lightbulb.png

496 ms

investment-idea-lightbulb-white.png

investment-idea-lightbulb-white.png

506 ms

Pensionupdate2.jpg

Pensionupdate2.jpg

503 ms

ISA-guide-image3.jpg

ISA-guide-image3.jpg

508 ms

HowToSelectShares.jpg

HowToSelectShares.jpg

594 ms

OptionsAtRetirement.jpg

OptionsAtRetirement.jpg

594 ms

SIPPGuide.jpg

SIPPGuide.jpg

603 ms

PensionMistakes.jpg

PensionMistakes.jpg

613 ms

InvestingInFunds.jpg

InvestingInFunds.jpg

613 ms

TaxRelief.jpg

TaxRelief.jpg

619 ms

RegularSavings.jpg

RegularSavings.jpg

693 ms

IncomeDrawdown.jpg

IncomeDrawdown.jpg

698 ms

positive-arrow.png

positive-arrow.png

700 ms

negative-arrow.png

negative-arrow.png

701 ms

id

id

32 ms

__utm.gif

__utm.gif

12 ms

standard

standard

17 ms

collect

collect

62 ms

standard

standard

23 ms

image_large.jpg

image_large.jpg

606 ms

image_large.jpg

image_large.jpg

726 ms

image_large.jpg

image_large.jpg

690 ms

image_large.jpg

image_large.jpg

695 ms

image_large.jpg

image_large.jpg

697 ms

standard

standard

7 ms

image_large.jpg

image_large.jpg

891 ms

standard

standard

12 ms

ga-audiences

ga-audiences

52 ms

standard

standard

22 ms

standard

standard

8 ms

standard

standard

19 ms

hl-logo-white.png

hl-logo-white.png

616 ms

navigation-arrow-sprite.png

navigation-arrow-sprite.png

681 ms

navigation-bg-sprite.png

navigation-bg-sprite.png

688 ms

navigation-icon-sprite.png

navigation-icon-sprite.png

643 ms

account-box-arrow-bg.png

account-box-arrow-bg.png

663 ms

button-arrow-sprite.png

button-arrow-sprite.png

668 ms

standard

standard

10 ms

s-code-contents-2eddeaaa385b3622cb03081e3028c4e624bad3c2.js

s-code-contents-2eddeaaa385b3622cb03081e3028c4e624bad3c2.js

770 ms

satellite-5526575032623647bf920000.js

satellite-5526575032623647bf920000.js

575 ms

HomePagePlus.png

HomePagePlus.png

575 ms

footer-contact-button.png

footer-contact-button.png

601 ms

ShareThisPage-FooterSprite.png

ShareThisPage-FooterSprite.png

608 ms

footer-social-buttons.png

footer-social-buttons.png

670 ms

hero-arrow.png

hero-arrow.png

669 ms

ajax

ajax

7 ms

s84923615208826

s84923615208826

96 ms

printstyles.css

printstyles.css

113 ms

gridie8.css

gridie8.css

118 ms

satellite-552635cb3262360014d10900.js

satellite-552635cb3262360014d10900.js

133 ms

chartbeat.js

chartbeat.js

23 ms

CarouselNavigationElements.png

CarouselNavigationElements.png

129 ms

ping

ping

10 ms

conversion_async.js

conversion_async.js

15 ms

satellite-552636cb32623600179f0d00.js

satellite-552636cb32623600179f0d00.js

115 ms

29 ms

16 ms

Accessibility Review

hl.co.uk accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

hl.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

hl.co.uk SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hl.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Hl.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hl.co.uk

Open Graph data is detected on the main page of Hl. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: