Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 0

    Accessibility

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

hobbsglobal.co.nz

Logistics & International Freight Forwarding – Hobbs Global

Page Load Speed

3.5 sec in total

First Response

669 ms

Resources Loaded

2.7 sec

Page Rendered

192 ms

hobbsglobal.co.nz screenshot

About Website

Welcome to hobbsglobal.co.nz homepage info - get ready to check Hobbs Global best content right away, or after learning these important things about hobbsglobal.co.nz

Hobbs Global is one of NZ\'s leading companies offering Contract Warehousing & Logistics, International Freight, Customs Brokerage and Procurement.

Visit hobbsglobal.co.nz

Key Findings

We analyzed Hobbsglobal.co.nz page load time and found that the first response time was 669 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

hobbsglobal.co.nz performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value13.9 s

0/100

25%

SI (Speed Index)

Value11.1 s

6/100

10%

TBT (Total Blocking Time)

Value680 ms

43/100

30%

CLS (Cumulative Layout Shift)

Value0.09

92/100

15%

TTI (Time to Interactive)

Value13.0 s

13/100

10%

Network Requests Diagram

hobbsglobal.co.nz

669 ms

www.hobbsglobal.co.nz

328 ms

buttons.js

24 ms

style.min.css

8 ms

styles.css

817 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 84% of them (77 requests) were addressed to the original Hobbsglobal.co.nz, 5% (5 requests) were made to Gstatic.com and 4% (4 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (888 ms) belongs to the original domain Hobbsglobal.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 171.2 kB (10%)

Content Size

1.7 MB

After Optimization

1.5 MB

In fact, the total size of Hobbsglobal.co.nz main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 73.2 kB

  • Original 91.7 kB
  • After minification 89.1 kB
  • After compression 18.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 73.2 kB or 80% of the original size.

Image Optimization

-5%

Potential reduce by 48.6 kB

  • Original 1.0 MB
  • After minification 964.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hobbs Global images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 28.2 kB

  • Original 456.5 kB
  • After minification 456.5 kB
  • After compression 428.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-19%

Potential reduce by 21.2 kB

  • Original 113.1 kB
  • After minification 113.1 kB
  • After compression 91.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hobbsglobal.co.nz needs all CSS files to be minified and compressed as it can save up to 21.2 kB or 19% of the original size.

Requests Breakdown

Number of requests can be reduced by 58 (67%)

Requests Now

87

After Optimization

29

The browser has sent 87 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hobbs Global. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Best Practices

hobbsglobal.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

hobbsglobal.co.nz SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hobbsglobal.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hobbsglobal.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Hobbs Global. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: