Tools & Wizards About Us
holdenbrand.com screenshot

Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 69% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 89

    SEO

    Google-friendlier than
    67% of websites

holdenbrand.com

Holden - Bringing Your Brand to Life since 1978 - Holden

Page Load Speed

2.7 sec in total

First Response

369 ms

Resources Loaded

1.9 sec

Page Rendered

442 ms

holdenbrand.com screenshot

About Website

Welcome to holdenbrand.com homepage info - get ready to check Holden Brand best content for United States right away, or after learning these important things about holdenbrand.com

Holden Custom Products - Guaranteeing quality custom promotional products, competitive prices, and on-time delivery, Holden has 35 years industry experience. Our sales and support staff work as a team...

Visit holdenbrand.com

Key Findings

We analyzed Holdenbrand.com page load time and found that the first response time was 369 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

holdenbrand.com performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

17/100

10%

LCP (Largest Contentful Paint)

Value8.0 s

2/100

25%

SI (Speed Index)

Value12.0 s

4/100

10%

TBT (Total Blocking Time)

Value3,150 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.534

14/100

15%

TTI (Time to Interactive)

Value32.3 s

0/100

10%

Network Requests Diagram

www.holdenbrand.com

369 ms

application-3448c5926d6baf4fc272deda078fff6f.css

35 ms

holden_logo-cbbf52bfdeb1d602c3bdb6a36c8da76a.png

80 ms

convert

521 ms

application-8d43355a92c63ae8aea68ad40266f3e2.js

80 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 21% of them (12 requests) were addressed to the original Holdenbrand.com, 75% (42 requests) were made to Filepicker.io and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Filepicker.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 512.9 kB (36%)

Content Size

1.4 MB

After Optimization

910.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Holdenbrand.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 23.0 kB

  • Original 29.4 kB
  • After minification 25.1 kB
  • After compression 6.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.3 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23.0 kB or 78% of the original size.

Image Optimization

-23%

Potential reduce by 238.2 kB

  • Original 1.0 MB
  • After minification 786.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Holden Brand needs image optimization as it can save up to 238.2 kB or 23% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-62%

Potential reduce by 152.8 kB

  • Original 245.6 kB
  • After minification 245.6 kB
  • After compression 92.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 152.8 kB or 62% of the original size.

CSS Optimization

-80%

Potential reduce by 98.9 kB

  • Original 123.7 kB
  • After minification 123.4 kB
  • After compression 24.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Holdenbrand.com needs all CSS files to be minified and compressed as it can save up to 98.9 kB or 80% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

48

After Optimization

48

  • Images
  • JavaScript
  • CSS

The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Holden Brand. According to our analytics all requests are already optimized.

Network Requests Diagram

www.holdenbrand.com

www.holdenbrand.com

369 ms

application-3448c5926d6baf4fc272deda078fff6f.css

application-3448c5926d6baf4fc272deda078fff6f.css

35 ms

holden_logo-cbbf52bfdeb1d602c3bdb6a36c8da76a.png

holden_logo-cbbf52bfdeb1d602c3bdb6a36c8da76a.png

80 ms

convert

convert

521 ms

application-8d43355a92c63ae8aea68ad40266f3e2.js

application-8d43355a92c63ae8aea68ad40266f3e2.js

80 ms

convert

convert

505 ms

convert

convert

490 ms

convert

convert

507 ms

convert

convert

490 ms

convert

convert

503 ms

convert

convert

509 ms

convert

convert

535 ms

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convert

507 ms

convert

convert

517 ms

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convert

508 ms

convert

convert

518 ms

convert

convert

533 ms

convert

convert

534 ms

convert

convert

535 ms

convert

convert

533 ms

convert

convert

533 ms

convert

convert

631 ms

convert

convert

629 ms

convert

convert

595 ms

convert

convert

595 ms

convert

convert

729 ms

convert

convert

595 ms

convert

convert

726 ms

convert

convert

1418 ms

convert

convert

724 ms

convert

convert

726 ms

convert

convert

746 ms

convert

convert

729 ms

convert

convert

740 ms

convert

convert

768 ms

convert

convert

747 ms

convert

convert

848 ms

convert

convert

831 ms

convert

convert

825 ms

convert

convert

877 ms

bbb-6ddebf7cdde401e0e4e6821e6f24c52f.png

bbb-6ddebf7cdde401e0e4e6821e6f24c52f.png

403 ms

Roboto-Condensed-webfont-a7b523775e7b155a2e47f1477fda7fdc.woff

Roboto-Condensed-webfont-a7b523775e7b155a2e47f1477fda7fdc.woff

404 ms

analytics.js

analytics.js

280 ms

convert

convert

558 ms

convert

convert

397 ms

convert

convert

968 ms

convert

convert

424 ms

convert

convert

444 ms

convert

convert

461 ms

Roboto-Regular-webfont-515929cafe38e04172887a5c2f15715b.woff

Roboto-Regular-webfont-515929cafe38e04172887a5c2f15715b.woff

59 ms

fontawesome-webfont-57f7f216411bc738685ec20b33eff4bd.woff

fontawesome-webfont-57f7f216411bc738685ec20b33eff4bd.woff

59 ms

fontello-4c1407176577a800d0e173c36bc6353a.woff

fontello-4c1407176577a800d0e173c36bc6353a.woff

59 ms

Roboto-Medium-webfont-27bea61163f1b563c480d67af6110d5b.woff

Roboto-Medium-webfont-27bea61163f1b563c480d67af6110d5b.woff

75 ms

Roboto-Bold-webfont-d00898e236b1e231cd8d176c1e610a65.woff

Roboto-Bold-webfont-d00898e236b1e231cd8d176c1e610a65.woff

73 ms

Roboto-Thin-webfont-db8a070799fd644783e58aac0d0a7378.woff

Roboto-Thin-webfont-db8a070799fd644783e58aac0d0a7378.woff

112 ms

collect

collect

21 ms

Accessibility Review

holdenbrand.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

holdenbrand.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

holdenbrand.com SEO score

89

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Holdenbrand.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Holdenbrand.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

holdenbrand.com

Open Graph description is not detected on the main page of Holden Brand. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: