Tools & Wizards About Us
holdens.agency screenshot

Report Summary

  • 0

    Performance

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

holdens.agency

Creative Agency in Manchester | Branding | Digital Marketing | Holdens

Page Load Speed

7.8 sec in total

First Response

1 sec

Resources Loaded

4.5 sec

Page Rendered

2.2 sec

holdens.agency screenshot

About Website

Welcome to holdens.agency homepage info - get ready to check Holdens best content right away, or after learning these important things about holdens.agency

We're a full-service creative agency based in Manchester. We produce impactful ideas that get brands into people’s heads & hearts

Visit holdens.agency

Key Findings

We analyzed Holdens.agency page load time and found that the first response time was 1 sec and then it took 6.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

holdens.agency performance score

0

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

4/100

10%

LCP (Largest Contentful Paint)

Value0

0/100

25%

SI (Speed Index)

Value16.3 s

0/100

10%

TBT (Total Blocking Time)

Value3,530 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value25.9 s

0/100

10%

Network Requests Diagram

holdens.agency

1040 ms

gtm.js

82 ms

formidableforms.css

261 ms

style.min.css

359 ms

styles.css

268 ms

Our browser made a total of 93 requests to load all elements on the main page. We found that 74% of them (69 requests) were addressed to the original Holdens.agency, 9% (8 requests) were made to Fonts.gstatic.com and 3% (3 requests) were made to Unpkg.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Holdens.agency.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (14%)

Content Size

7.2 MB

After Optimization

6.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Holdens.agency main page is 7.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 6.5 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 234.2 kB

  • Original 285.0 kB
  • After minification 235.7 kB
  • After compression 50.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 49.3 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 234.2 kB or 82% of the original size.

Image Optimization

-12%

Potential reduce by 772.3 kB

  • Original 6.5 MB
  • After minification 5.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Holdens needs image optimization as it can save up to 772.3 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 2.8 kB

  • Original 418.9 kB
  • After minification 418.9 kB
  • After compression 416.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 1.3 kB

  • Original 87.1 kB
  • After minification 87.1 kB
  • After compression 85.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Holdens.agency has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 32 (40%)

Requests Now

80

After Optimization

48

  • Images
  • JavaScript
  • CSS

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Holdens. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

holdens.agency

holdens.agency

1040 ms

gtm.js

gtm.js

82 ms

formidableforms.css

formidableforms.css

261 ms

style.min.css

style.min.css

359 ms

styles.css

styles.css

268 ms

style.css

style.css

452 ms

script.js

script.js

272 ms

gsap.min.js

gsap.min.js

367 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

349 ms

scrollTo.js

scrollTo.js

355 ms

jquery.min.js

jquery.min.js

471 ms

jquery-migrate.min.js

jquery-migrate.min.js

438 ms

jquery.min.js

jquery.min.js

533 ms

gsap.tweenmax.js

gsap.tweenmax.js

542 ms

slick.min.js

slick.min.js

471 ms

locomotive-scroll.min.js

locomotive-scroll.min.js

526 ms

gsap.min.js

gsap.min.js

42 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

53 ms

css2

css2

42 ms

locomotive-scroll.css

locomotive-scroll.css

23 ms

petes-styles.css

petes-styles.css

560 ms

split-type

split-type

39 ms

split-type@0.3.4

split-type@0.3.4

13 ms

index.min.js

index.min.js

20 ms

player.js

player.js

51 ms

jquery.matchHeight.js

jquery.matchHeight.js

391 ms

hooks.min.js

hooks.min.js

459 ms

i18n.min.js

i18n.min.js

561 ms

index.js

index.js

562 ms

index.js

index.js

560 ms

api.js

api.js

42 ms

wp-polyfill.min.js

wp-polyfill.min.js

561 ms

index.js

index.js

561 ms

css2

css2

19 ms

PartnerBadgeClickable.svg

PartnerBadgeClickable.svg

154 ms

bigAmp.png

bigAmp.png

374 ms

action.png

action.png

163 ms

vredestein.png

vredestein.png

163 ms

mufc-5.png

mufc-5.png

163 ms

Banner.svg

Banner.svg

162 ms

aig-logo.png

aig-logo.png

163 ms

Estee_Lauder.svg

Estee_Lauder.svg

265 ms

keepmoat-logo.png

keepmoat-logo.png

264 ms

national-trust-logo.png

national-trust-logo.png

264 ms

bruntwood.png

bruntwood.png

266 ms

puma-logo.png

puma-logo.png

265 ms

heritage.png

heritage.png

375 ms

Le_Labo.svg

Le_Labo.svg

458 ms

wsp-logo.png

wsp-logo.png

374 ms

pizza-express.png

pizza-express.png

455 ms

BK.svg

BK.svg

372 ms

harrison-street-logo.png

harrison-street-logo.png

469 ms

lands-end.png

lands-end.png

468 ms

Loch_Ness.svg

Loch_Ness.svg

470 ms

renaker-white.svg

renaker-white.svg

469 ms

snowdon.png

snowdon.png

543 ms

rlb.svg

rlb.svg

545 ms

bigfanglogo.png

bigfanglogo.png

549 ms

needles.svg

needles.svg

553 ms

dlc.svg

dlc.svg

549 ms

elite.png

elite.png

549 ms

integra.png

integra.png

629 ms

novel.png

novel.png

632 ms

soda-sound.png

soda-sound.png

720 ms

706915845

706915845

207 ms

vteq.png

vteq.png

592 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32KxfXNig.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32KxfXNig.ttf

178 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K0nXNig.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K0nXNig.ttf

179 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K3vXNig.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K3vXNig.ttf

212 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K5fQNig.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K5fQNig.ttf

213 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K67QNig.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K67QNig.ttf

213 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K-DQNig.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K-DQNig.ttf

212 ms

joma.png

joma.png

587 ms

Vredestein_Manchester_United_Main_Image-1500x750.png

Vredestein_Manchester_United_Main_Image-1500x750.png

1105 ms

crafted_v2-2-750x637.webp

crafted_v2-2-750x637.webp

567 ms

Elite-Competitions-Main-Image-1080x530.png

Elite-Competitions-Main-Image-1080x530.png

1007 ms

Loch_Ness_Main_Image-1860x934.jpg

Loch_Ness_Main_Image-1860x934.jpg

662 ms

Soda_Sound_Main_Image-750x1000.jpg

Soda_Sound_Main_Image-750x1000.jpg

746 ms

bx6dNxyWnf-uxPdXDHUD_RdAs2Cp0g.ttf

bx6dNxyWnf-uxPdXDHUD_RdAs2Cp0g.ttf

218 ms

7Au-p_8ykD-cDl7GKA.ttf

7Au-p_8ykD-cDl7GKA.ttf

217 ms

continuum-attractions.png

continuum-attractions.png

646 ms

bigfanglogo.png

bigfanglogo.png

649 ms

Experiential-Blog-2024-Carlsberg-800x450.jpeg

Experiential-Blog-2024-Carlsberg-800x450.jpeg

820 ms

Celebrities_in_TV_Advertising_Warburtons-800x450.jpg

Celebrities_in_TV_Advertising_Warburtons-800x450.jpg

734 ms

COTM_Augusts-800x450.jpg

COTM_Augusts-800x450.jpg

738 ms

recaptcha__en.js

recaptcha__en.js

69 ms

insight.min.js

insight.min.js

204 ms

UoM_NewsArticle-800x450.png

UoM_NewsArticle-800x450.png

899 ms

Sneak_PR_Asset-1-1-800x450.png

Sneak_PR_Asset-1-1-800x450.png

901 ms

holdens_email-July_COTM_2-800x450.png

holdens_email-July_COTM_2-800x450.png

724 ms

icon-quotation-red.svg

icon-quotation-red.svg

1323 ms

gradient-bg-3.jpg

gradient-bg-3.jpg

1366 ms

api.js

api.js

29 ms

Accessibility Review

holdens.agency accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

holdens.agency best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

holdens.agency SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Holdens.agency can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Holdens.agency main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

holdens.agency

Open Graph data is detected on the main page of Holdens. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: