Report Summary

  • 92

    Performance

    Renders faster than
    92% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

holiday-supermarket.co.uk

Holiday Supermarket - Cheap Holidays Abroad - Last Minute Deals

Page Load Speed

2 sec in total

First Response

300 ms

Resources Loaded

1.4 sec

Page Rendered

229 ms

holiday-supermarket.co.uk screenshot

About Website

Welcome to holiday-supermarket.co.uk homepage info - get ready to check Holiday Supermarket best content right away, or after learning these important things about holiday-supermarket.co.uk

Get cheap holiday packages in the UK and abroad from Holiday Supermarket. We offer cheap and reliable holiday packages. We also offer last minute holidays.

Visit holiday-supermarket.co.uk

Key Findings

We analyzed Holiday-supermarket.co.uk page load time and found that the first response time was 300 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

holiday-supermarket.co.uk performance score

92

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

72/100

10%

LCP (Largest Contentful Paint)

Value2.4 s

92/100

25%

SI (Speed Index)

Value2.5 s

97/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.133

81/100

15%

TTI (Time to Interactive)

Value2.7 s

97/100

10%

Network Requests Diagram

holiday-supermarket.co.uk

300 ms

www.holiday-supermarket.co.uk

346 ms

style.css

171 ms

validation-home.js

171 ms

jscali1.js

172 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 95% of them (36 requests) were addressed to the original Holiday-supermarket.co.uk, 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (610 ms) belongs to the original domain Holiday-supermarket.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 62.2 kB (9%)

Content Size

694.6 kB

After Optimization

632.4 kB

In fact, the total size of Holiday-supermarket.co.uk main page is 694.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 609.1 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 37.2 kB

  • Original 42.1 kB
  • After minification 26.1 kB
  • After compression 5.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 16.0 kB, which is 38% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 37.2 kB or 88% of the original size.

Image Optimization

-1%

Potential reduce by 4.3 kB

  • Original 609.1 kB
  • After minification 604.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Holiday Supermarket images are well optimized though.

JavaScript Optimization

-35%

Potential reduce by 11.1 kB

  • Original 31.9 kB
  • After minification 30.1 kB
  • After compression 20.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 11.1 kB or 35% of the original size.

CSS Optimization

-84%

Potential reduce by 9.6 kB

  • Original 11.5 kB
  • After minification 9.8 kB
  • After compression 1.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Holiday-supermarket.co.uk needs all CSS files to be minified and compressed as it can save up to 9.6 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (39%)

Requests Now

36

After Optimization

22

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Holiday Supermarket. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

holiday-supermarket.co.uk accessibility score

68

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<input type="image"> elements do not have [alt] text

High

Form elements do not have associated labels

Best Practices

holiday-supermarket.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

holiday-supermarket.co.uk SEO score

79

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Holiday-supermarket.co.uk can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Holiday-supermarket.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Holiday Supermarket. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: