Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

holland-store.com

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Page Load Speed

14.8 sec in total

First Response

6 sec

Resources Loaded

8.4 sec

Page Rendered

333 ms

holland-store.com screenshot

About Website

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Visit holland-store.com

Key Findings

We analyzed Holland-store.com page load time and found that the first response time was 6 sec and then it took 8.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster. This domain responded with an error, which can significantly jeopardize Holland-store.com rating and web reputation

Performance Metrics

holland-store.com performance score

0

Network Requests Diagram

holland-store.com

5986 ms

css

24 ms

styles.css

466 ms

widgets.css

373 ms

sidenav.css

374 ms

Our browser made a total of 118 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Holland-store.com, 70% (83 requests) were made to Ams-distribution.com and 17% (20 requests) were made to Static.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (6 sec) belongs to the original domain Holland-store.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 886.0 kB (43%)

Content Size

2.1 MB

After Optimization

1.2 MB

In fact, the total size of Holland-store.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 99.1 kB

  • Original 111.6 kB
  • After minification 105.1 kB
  • After compression 12.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 99.1 kB or 89% of the original size.

Image Optimization

-4%

Potential reduce by 44.3 kB

  • Original 1.0 MB
  • After minification 999.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Holland Store images are well optimized though.

JavaScript Optimization

-76%

Potential reduce by 449.1 kB

  • Original 590.9 kB
  • After minification 472.6 kB
  • After compression 141.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 449.1 kB or 76% of the original size.

CSS Optimization

-87%

Potential reduce by 293.5 kB

  • Original 338.9 kB
  • After minification 272.3 kB
  • After compression 45.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Holland-store.com needs all CSS files to be minified and compressed as it can save up to 293.5 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 47 (41%)

Requests Now

115

After Optimization

68

The browser has sent 115 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Holland Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 36 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

SEO Factors

holland-store.com SEO score

0

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Holland-store.com can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and it does not match the claimed English language. Our system also found out that Holland-store.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Holland Store. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: