Tools & Wizards About Us
holleo.com screenshot

Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 87

    SEO

    Google-friendlier than
    65% of websites

holleo.com

New & preloved women's fashion outlet + nursing & maternity ranges

Page Load Speed

4.9 sec in total

First Response

878 ms

Resources Loaded

3.6 sec

Page Rendered

416 ms

holleo.com screenshot

About Website

Visit holleo.com now to see the best up-to-date Holleo content and also check out these interesting facts you probably never knew about holleo.com

Outlet womens high street fashion, with a dedicated Mum friendly range: maternity & breastfeeding friendly . Sustainable preloved fashion range.

Visit holleo.com

Key Findings

We analyzed Holleo.com page load time and found that the first response time was 878 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

holleo.com performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

40/100

25%

SI (Speed Index)

Value15.6 s

0/100

10%

TBT (Total Blocking Time)

Value680 ms

44/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value9.2 s

32/100

10%

Network Requests Diagram

www.holleo.com

878 ms

jquery.min.js

38 ms

css

52 ms

fa.css

52 ms

responsive-grid.css

49 ms

Our browser made a total of 270 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Holleo.com, 53% (142 requests) were made to 35.cdn.ekm.net and 38% (103 requests) were made to Files.ekmcdn.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Files.ekmcdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 296.4 kB (4%)

Content Size

8.5 MB

After Optimization

8.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Holleo.com main page is 8.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 8.0 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 267.4 kB

  • Original 294.6 kB
  • After minification 205.6 kB
  • After compression 27.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 89.0 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 267.4 kB or 91% of the original size.

Image Optimization

-0%

Potential reduce by 18.2 kB

  • Original 8.0 MB
  • After minification 8.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Holleo images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.2 kB

  • Original 112.6 kB
  • After minification 112.6 kB
  • After compression 111.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-15%

Potential reduce by 9.5 kB

  • Original 65.7 kB
  • After minification 65.5 kB
  • After compression 56.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Holleo.com needs all CSS files to be minified and compressed as it can save up to 9.5 kB or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 145 (55%)

Requests Now

265

After Optimization

120

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 265 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Holleo. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.holleo.com

www.holleo.com

878 ms

jquery.min.js

jquery.min.js

38 ms

css

css

52 ms

fa.css

fa.css

52 ms

responsive-grid.css

responsive-grid.css

49 ms

normalize.css

normalize.css

51 ms

theme.dymc.css

theme.dymc.css

311 ms

shopui.css

shopui.css

53 ms

showdata-thumbnailhover.min.js

showdata-thumbnailhover.min.js

63 ms

showdata-thumbnailhover.css

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62 ms

softcart.min.css

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65 ms

softcart.min.js

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70 ms

historytracker.js

historytracker.js

68 ms

productimagebadge.css

productimagebadge.css

70 ms

productimagebadge.min.js

productimagebadge.min.js

67 ms

announcementBar.min.js

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69 ms

css

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4 ms

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8 ms

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110 ms

fat-face-navy-stripe-twist-dress-new-size-12-26141-1-p.jpeg

fat-face-navy-stripe-twist-dress-new-size-12-26141-1-p.jpeg

110 ms

fat-face-nina-black-bird-print-buttoned-tunic-dress-new-sizes-8-12-16-36058-1-p.jpeg

fat-face-nina-black-bird-print-buttoned-tunic-dress-new-sizes-8-12-16-36058-1-p.jpeg

110 ms

fat-face-nina-confetti-ditsy-print-buttoned-tunic-dress-new-sizes-8-18-34181-1-p.jpeg

fat-face-nina-confetti-ditsy-print-buttoned-tunic-dress-new-sizes-8-18-34181-1-p.jpeg

111 ms

fat-face-nina-navy-stripe-buttoned-tunic-dress-new-sizes-8-20-36077-1-p.jpeg

fat-face-nina-navy-stripe-buttoned-tunic-dress-new-sizes-8-20-36077-1-p.jpeg

111 ms

fat-face-pineapple-print-wrap-maxi-dress-new-sizes-8-12-25409-p.jpeg

fat-face-pineapple-print-wrap-maxi-dress-new-sizes-8-12-25409-p.jpeg

110 ms

fat-face-pink-floral-button-blouse-top-new-sizes-10-14-38197-1-p.jpeg

fat-face-pink-floral-button-blouse-top-new-sizes-10-14-38197-1-p.jpeg

111 ms

fat-face-plum-jersey-star-print-pyjama-top-new-sizes-8-12-16-28406-1-p.jpeg

fat-face-plum-jersey-star-print-pyjama-top-new-sizes-8-12-16-28406-1-p.jpeg

110 ms

fat-face-red-floral-contrast-wrap-dress-new-sizes-8-12-14-24581-1-p.jpeg

fat-face-red-floral-contrast-wrap-dress-new-sizes-8-12-14-24581-1-p.jpeg

114 ms

fat-face-red-posey-jersey-wrap-dress-new-sizes-10-18-34236-1-p.jpeg

fat-face-red-posey-jersey-wrap-dress-new-sizes-10-18-34236-1-p.jpeg

110 ms

fat-face-rose-pink-cord-harper-shirt-dress-new-sizes-8-20-27424-p.jpeg

fat-face-rose-pink-cord-harper-shirt-dress-new-sizes-8-20-27424-p.jpeg

110 ms

fat-face-surf-blue-wrap-3-4-sleeve-jersey-top-new-sizes-6-16-22327-1-p.jpeg

fat-face-surf-blue-wrap-3-4-sleeve-jersey-top-new-sizes-6-16-22327-1-p.jpeg

110 ms

fat-face-tabitha-scatter-petal-print-buttoned-tunic-top-new-sizes-8-24-36750-p.jpeg

fat-face-tabitha-scatter-petal-print-buttoned-tunic-top-new-sizes-8-24-36750-p.jpeg

109 ms

fat-face-teal-floral-jersey-twist-dress-new-sizes-12-14-16-34141-p.jpeg

fat-face-teal-floral-jersey-twist-dress-new-sizes-12-14-16-34141-p.jpeg

109 ms

fat-face-textured-green-zip-front-hoodie-jacket-new-size-10-19576-1-p.jpeg

fat-face-textured-green-zip-front-hoodie-jacket-new-size-10-19576-1-p.jpeg

110 ms

fat-face-wilma-confetti-button-maxi-shirt-dress-new-sizes-10-12-size-12-34154-p.jpeg

fat-face-wilma-confetti-button-maxi-shirt-dress-new-sizes-10-12-size-12-34154-p.jpeg

110 ms

fat-face-yellow-print-wrap-tunic-dress-new-sizes-6-10-12-28793-1-p.jpeg

fat-face-yellow-print-wrap-tunic-dress-new-sizes-6-10-12-28793-1-p.jpeg

110 ms

floral-belted-wrap-dress-new-sizes-12-16-28555-p.png

floral-belted-wrap-dress-new-sizes-12-16-28555-p.png

112 ms

george-sage-green-scallop-collar-knit-cardigan-top-size-m-12-14-53597-1-p.jpeg

george-sage-green-scallop-collar-knit-cardigan-top-size-m-12-14-53597-1-p.jpeg

108 ms

h-m-blue-broderie-sleeve-nursing-top-new-size-xl-16-49318-1-p.jpeg

h-m-blue-broderie-sleeve-nursing-top-new-size-xl-16-49318-1-p.jpeg

108 ms

h-m-mama-black-layered-nursing-vest-top-new-size-m-12-49330-1-p.jpeg

h-m-mama-black-layered-nursing-vest-top-new-size-m-12-49330-1-p.jpeg

107 ms

collect

collect

95 ms

harkel-dark-pink-embroidered-swing-shirt-dress-size-14-45945-1-p.jpeg

harkel-dark-pink-embroidered-swing-shirt-dress-size-14-45945-1-p.jpeg

61 ms

pln.png

pln.png

57 ms

pyg.png

pyg.png

58 ms

qar.png

qar.png

56 ms

ron.png

ron.png

57 ms

hotmama-black-leopard-mama-print-nursing-sweater-size-xxl-18-20-53775-p.jpeg

hotmama-black-leopard-mama-print-nursing-sweater-size-xxl-18-20-53775-p.jpeg

59 ms

rur.png

rur.png

56 ms

hotmama-navy-grey-mama-print-nursing-sweater-size-l-14-16-48164-p.jpeg

hotmama-navy-grey-mama-print-nursing-sweater-size-l-14-16-48164-p.jpeg

58 ms

sbd.png

sbd.png

55 ms

scr.png

scr.png

56 ms

ivory-floral-chiffon-wrap-maxi-dress-new-size-8-14-17186-1-p.jpeg

ivory-floral-chiffon-wrap-maxi-dress-new-size-8-14-17186-1-p.jpeg

58 ms

sek.png

sek.png

56 ms

sgd.png

sgd.png

55 ms

sll.png

sll.png

55 ms

sos.png

sos.png

56 ms

svc.png

svc.png

55 ms

jd-williams-blue-crinkle-crochet-bardot-top-new-sizes-12-18-40014-1-p.jpeg

jd-williams-blue-crinkle-crochet-bardot-top-new-sizes-12-18-40014-1-p.jpeg

56 ms

syp.png

syp.png

54 ms

jd-williams-blue-twist-front-checked-shirt-new-sizes-14-30-16011-1-p.jpeg

jd-williams-blue-twist-front-checked-shirt-new-sizes-14-30-16011-1-p.jpeg

55 ms

szl.png

szl.png

53 ms

thb.png

thb.png

54 ms

tnd.png

tnd.png

53 ms

jd-williams-blush-leopard-shirt-dress-new-sizes-16-18-53906-1-p.jpeg

jd-williams-blush-leopard-shirt-dress-new-sizes-16-18-53906-1-p.jpeg

55 ms

top.png

top.png

52 ms

jd-williams-grey-soft-knit-jumpsuit-onesie-new-sizes-10-18-30068-1-p.jpeg

jd-williams-grey-soft-knit-jumpsuit-onesie-new-sizes-10-18-30068-1-p.jpeg

53 ms

try.png

try.png

51 ms

jd-williams-oversized-white-checked-shirt-new-sizes-12-14-52113-1-p.jpeg

jd-williams-oversized-white-checked-shirt-new-sizes-12-14-52113-1-p.jpeg

52 ms

jd-williams-pale-green-drawstring-shirt-top-new-sizes-14-32-40030-1-p.jpeg

jd-williams-pale-green-drawstring-shirt-top-new-sizes-14-32-40030-1-p.jpeg

53 ms

ttd.png

ttd.png

51 ms

twd.png

twd.png

51 ms

tzs.png

tzs.png

50 ms

uah.png

uah.png

51 ms

ugx.png

ugx.png

51 ms

usd.png

usd.png

51 ms

uyu.png

uyu.png

50 ms

vef.png

vef.png

50 ms

jd-williams-pistachio-zip-front-midi-dress-new-sizes-10-30-39295-1-p.jpeg

jd-williams-pistachio-zip-front-midi-dress-new-sizes-10-30-39295-1-p.jpeg

49 ms

jd-williams-yellow-square-neck-shirred-top-new-sizes-10-22-39992-1-p.jpeg

jd-williams-yellow-square-neck-shirred-top-new-sizes-10-22-39992-1-p.jpeg

50 ms

vuv.png

vuv.png

49 ms

joanie-black-floral-frill-wrap-dress-size-12-37227-1-p.jpeg

joanie-black-floral-frill-wrap-dress-size-12-37227-1-p.jpeg

50 ms

wst.png

wst.png

49 ms

xaf.png

xaf.png

48 ms

xcd.png

xcd.png

48 ms

joe-browns-red-frill-wrap-midi-dress-new-sizes-8-18-29755-1-p.jpeg

joe-browns-red-frill-wrap-midi-dress-new-sizes-8-18-29755-1-p.jpeg

48 ms

jojo-maman-bebe-red-stripe-wrap-tie-jersey-nursing-top-size-m-12-47194-1-p.jpeg

jojo-maman-bebe-red-stripe-wrap-tie-jersey-nursing-top-size-m-12-47194-1-p.jpeg

50 ms

xof.png

xof.png

46 ms

xpf.png

xpf.png

47 ms

yer.png

yer.png

47 ms

zmk.png

zmk.png

45 ms

loft-black-jungle-print-buttoned-maxi-dress-new-sizes-8-18-18191-p.jpeg

loft-black-jungle-print-buttoned-maxi-dress-new-sizes-8-18-18191-p.jpeg

46 ms

lyla-leche-crimson-jacquard-tunic-nursing-dress-size-12-53574-1-p.jpeg

lyla-leche-crimson-jacquard-tunic-nursing-dress-size-12-53574-1-p.jpeg

45 ms

lyla-leche-olive-midi-nursing-dress-size-12-50978-1-p.jpeg

lyla-leche-olive-midi-nursing-dress-size-12-50978-1-p.jpeg

45 ms

m-s-per-una-celery-cropped-buttoned-v-neck-cardigan-with-linen-new-sizes-8-18-53109-p.jpeg

m-s-per-una-celery-cropped-buttoned-v-neck-cardigan-with-linen-new-sizes-8-18-53109-p.jpeg

43 ms

m-s-per-una-ochre-linen-square-neck-sleeveless-blouse-new-size-14-23969-1-p.jpeg

m-s-per-una-ochre-linen-square-neck-sleeveless-blouse-new-size-14-23969-1-p.jpeg

44 ms

m-s-pink-cotton-breastfeeding-vest-top-size-12-(3)-50318-p.jpeg

m-s-pink-cotton-breastfeeding-vest-top-size-12-(3)-50318-p.jpeg

1194 ms

85e10df7-4baa-4cb4-8ecf-d0d1299bfec1.webp

85e10df7-4baa-4cb4-8ecf-d0d1299bfec1.webp

43 ms

becedc4a-b8cd-483c-9980-e00b7b09f671.jpeg

becedc4a-b8cd-483c-9980-e00b7b09f671.jpeg

43 ms

collect

collect

56 ms

js

js

23 ms

Accessibility Review

holleo.com accessibility score

88

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

holleo.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

holleo.com SEO score

87

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Holleo.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Holleo.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

holleo.com

Open Graph description is not detected on the main page of Holleo. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: