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hollowayautomotive.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

hollowayautomotive.com

Holloway Buick GMC in PORTSMOUTH, NH - Serving Rochester & Somersworth Buick & GMC Customers

Page Load Speed

3.2 sec in total

First Response

209 ms

Resources Loaded

2.2 sec

Page Rendered

719 ms

hollowayautomotive.com screenshot

About Website

Visit hollowayautomotive.com now to see the best up-to-date Holloway Automotive content for United States and also check out these interesting facts you probably never knew about hollowayautomotive.com

If you're looking for a great car-buying experience, Holloway Buick GMC in PORTSMOUTH, NH, is where you have to be! Come and visit us to get a new vehicle or get your existing one serviced.

Visit hollowayautomotive.com

Key Findings

We analyzed Hollowayautomotive.com page load time and found that the first response time was 209 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

hollowayautomotive.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

7/100

10%

LCP (Largest Contentful Paint)

Value5.8 s

15/100

25%

SI (Speed Index)

Value18.5 s

0/100

10%

TBT (Total Blocking Time)

Value11,340 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value83.1 s

0/100

10%

Network Requests Diagram

hollowayautomotive.com

209 ms

www.hollowaygm.com

1169 ms

bundle.css

49 ms

Preload.min.js

53 ms

Stratum-Bold.css

59 ms

Our browser made a total of 25 requests to load all elements on the main page. We found that 4% of them (1 request) were addressed to the original Hollowayautomotive.com, 88% (22 requests) were made to Media.assets.sincrod.com and 4% (1 request) were made to Hollowaygm.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Hollowaygm.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 376.1 kB (49%)

Content Size

773.6 kB

After Optimization

397.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hollowayautomotive.com main page is 773.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. HTML takes 391.3 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 337.7 kB

  • Original 391.3 kB
  • After minification 349.7 kB
  • After compression 53.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 41.6 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 337.7 kB or 86% of the original size.

Image Optimization

-8%

Potential reduce by 8.6 kB

  • Original 108.5 kB
  • After minification 99.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Holloway Automotive images are well optimized though.

JavaScript Optimization

-17%

Potential reduce by 16.2 kB

  • Original 95.0 kB
  • After minification 95.0 kB
  • After compression 78.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 16.2 kB or 17% of the original size.

CSS Optimization

-8%

Potential reduce by 13.5 kB

  • Original 178.8 kB
  • After minification 178.6 kB
  • After compression 165.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hollowayautomotive.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 10 (59%)

Requests Now

17

After Optimization

7

  • Images
  • JavaScript
  • CSS

The browser has sent 17 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Holloway Automotive. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

hollowayautomotive.com

hollowayautomotive.com

209 ms

www.hollowaygm.com

www.hollowaygm.com

1169 ms

bundle.css

bundle.css

49 ms

Preload.min.js

Preload.min.js

53 ms

Stratum-Bold.css

Stratum-Bold.css

59 ms

Stratum-Regular.css

Stratum-Regular.css

59 ms

Stratum-Black.css

Stratum-Black.css

59 ms

Muli-SemiBold.css

Muli-SemiBold.css

59 ms

Muli-Regular.css

Muli-Regular.css

58 ms

bundle.css

bundle.css

70 ms

bundle.js

bundle.js

181 ms

Buick.png

Buick.png

82 ms

GMC.png

GMC.png

81 ms

a20f4797792a47faad0b9bfc0b78c1dc.png

a20f4797792a47faad0b9bfc0b78c1dc.png

82 ms

39be6161871c4cc6820c3a23310c327d_c0x0-1600x200.jpg

39be6161871c4cc6820c3a23310c327d_c0x0-1600x200.jpg

82 ms

bundle.js

bundle.js

75 ms

bundle.js

bundle.js

75 ms

pixeltag.js

pixeltag.js

85 ms

a6a50e8203d44258a7a6f72fc92c44fa_c0x0-1200x674.jpg

a6a50e8203d44258a7a6f72fc92c44fa_c0x0-1200x674.jpg

15 ms

Stratum-Bold.woff

Stratum-Bold.woff

7 ms

Muli-Regular.woff

Muli-Regular.woff

7 ms

Stratum-Regular.woff

Stratum-Regular.woff

8 ms

ionicons-subset.woff

ionicons-subset.woff

7 ms

Muli-SemiBold.woff

Muli-SemiBold.woff

8 ms

Stratum-Black.woff

Stratum-Black.woff

8 ms

Accessibility Review

hollowayautomotive.com accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

hollowayautomotive.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

hollowayautomotive.com SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hollowayautomotive.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hollowayautomotive.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

hollowayautomotive.com

Open Graph data is detected on the main page of Holloway Automotive. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: