Tools & Wizards About Us
hollyandlil.co.uk screenshot

Report Summary

  • 59

    Performance

    Renders faster than
    74% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 79% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

hollyandlil.co.uk

Holly & Lil Dog Collars & Leads - Handmade in Britain

Page Load Speed

2.9 sec in total

First Response

887 ms

Resources Loaded

1.7 sec

Page Rendered

358 ms

hollyandlil.co.uk screenshot

About Website

Click here to check amazing Holly And Lil content. Otherwise, check out these important facts you probably never knew about hollyandlil.co.uk

Holly & Lil: Hand-made in the UK designer leather dog collars and lead (leash) sets. Each stylish dog collar is designed and hand-made in England.

Visit hollyandlil.co.uk

Key Findings

We analyzed Hollyandlil.co.uk page load time and found that the first response time was 887 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

hollyandlil.co.uk performance score

59

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

17/100

10%

LCP (Largest Contentful Paint)

Value4.9 s

29/100

25%

SI (Speed Index)

Value6.0 s

46/100

10%

TBT (Total Blocking Time)

Value190 ms

91/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value8.7 s

36/100

10%

Network Requests Diagram

index.asp

887 ms

jquery.min.js

29 ms

fa.css

40 ms

responsive-grid.css

39 ms

styles.dymc.css

401 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 4% of them (2 requests) were addressed to the original Hollyandlil.co.uk, 34% (16 requests) were made to 2.cdn.ekm.net and 32% (15 requests) were made to Files.ekmcdn.com. The less responsive or slowest element that took the longest time to load (887 ms) belongs to the original domain Hollyandlil.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 65.9 kB (8%)

Content Size

809.7 kB

After Optimization

743.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hollyandlil.co.uk main page is 809.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 606.4 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 54.1 kB

  • Original 66.3 kB
  • After minification 50.8 kB
  • After compression 12.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.5 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 54.1 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 606.4 kB
  • After minification 606.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Holly And Lil images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 1.3 kB

  • Original 70.8 kB
  • After minification 70.8 kB
  • After compression 69.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-16%

Potential reduce by 10.5 kB

  • Original 66.3 kB
  • After minification 66.3 kB
  • After compression 55.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hollyandlil.co.uk needs all CSS files to be minified and compressed as it can save up to 10.5 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (39%)

Requests Now

44

After Optimization

27

  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Holly And Lil. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

index.asp

index.asp

887 ms

jquery.min.js

jquery.min.js

29 ms

fa.css

fa.css

40 ms

responsive-grid.css

responsive-grid.css

39 ms

styles.dymc.css

styles.dymc.css

401 ms

shopui.css

shopui.css

42 ms

js

js

63 ms

showdata-thumbnailhover.min.js

showdata-thumbnailhover.min.js

39 ms

showdata-thumbnailhover.css

showdata-thumbnailhover.css

49 ms

upsell-splide-init.min.js

upsell-splide-init.min.js

51 ms

softcart.min.css

softcart.min.css

57 ms

softcart.min.js

softcart.min.js

58 ms

historytracker.js

historytracker.js

57 ms

shopui.js

shopui.js

49 ms

stats.js

stats.js

342 ms

stats-global.js

stats-global.js

497 ms

script.js

script.js

39 ms

css

css

40 ms

gtm.js

gtm.js

97 ms

fa-safe.css

fa-safe.css

19 ms

measure.png

measure.png

113 ms

hl-square-for-crufts-2013.jpg

hl-square-for-crufts-2013.jpg

113 ms

everydaycollars&leads.jpg

everydaycollars&leads.jpg

123 ms

pr1.png

pr1.png

114 ms

pr2.png

pr2.png

115 ms

pr3(new).png

pr3(new).png

113 ms

black-ice-swarovski-crystal-dog-collar-1044-p.jpg

black-ice-swarovski-crystal-dog-collar-1044-p.jpg

122 ms

bow-calf-leather-dog-collars-673-p.jpg

bow-calf-leather-dog-collars-673-p.jpg

123 ms

holly-lil-union-jack-pack-dog-collars-795-p.jpg

holly-lil-union-jack-pack-dog-collars-795-p.jpg

123 ms

the-brightside-collection.-slim-collars-for-hounds-2368-p.jpg

the-brightside-collection.-slim-collars-for-hounds-2368-p.jpg

124 ms

harris-tweed-ltd-edition-dog-collar-collection-879-p.jpg

harris-tweed-ltd-edition-dog-collar-collection-879-p.jpg

124 ms

safari-cowskin-calf-cat-collars-859-p.jpg

safari-cowskin-calf-cat-collars-859-p.jpg

125 ms

the-royal-crown-1817-p.jpg

the-royal-crown-1817-p.jpg

124 ms

jack-pack-leather-dog-harness-2052-p.jpg

jack-pack-leather-dog-harness-2052-p.jpg

126 ms

pets_fill0_wght400_grad0_opsz48.png

pets_fill0_wght400_grad0_opsz48.png

124 ms

facebook.svg

facebook.svg

78 ms

twitter.svg

twitter.svg

74 ms

instagram.svg

instagram.svg

76 ms

maestro.png

maestro.png

75 ms

mastercard.png

mastercard.png

73 ms

paypal.png

paypal.png

77 ms

visa.png

visa.png

78 ms

visa-electron.png

visa-electron.png

79 ms

delta.png

delta.png

77 ms

paypal2.png

paypal2.png

80 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

33 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

25 ms

Accessibility Review

hollyandlil.co.uk accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

hollyandlil.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

hollyandlil.co.uk SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hollyandlil.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hollyandlil.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hollyandlil.co.uk

Open Graph description is not detected on the main page of Holly And Lil. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: