Tools & Wizards About Us
holograph.digital screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

holograph.digital

Successful brand digital marketing campaigns, customer loyalty, and engagement campaigns

Page Load Speed

9.2 sec in total

First Response

340 ms

Resources Loaded

7.5 sec

Page Rendered

1.3 sec

holograph.digital screenshot

About Website

Visit holograph.digital now to see the best up-to-date Holograph content and also check out these interesting facts you probably never knew about holograph.digital

We're Holograph, the trusted agency for launching successful consumer facing digital brand marketing campaigns, loyalty campaigns, and engagement campaigns

Visit holograph.digital

Key Findings

We analyzed Holograph.digital page load time and found that the first response time was 340 ms and then it took 8.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

holograph.digital performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

8/100

10%

LCP (Largest Contentful Paint)

Value6.4 s

9/100

25%

SI (Speed Index)

Value9.2 s

13/100

10%

TBT (Total Blocking Time)

Value2,810 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.177

68/100

15%

TTI (Time to Interactive)

Value15.1 s

7/100

10%

Network Requests Diagram

holograph.digital

340 ms

holograph.digital

1440 ms

styles.css

478 ms

jquery.min.js

21 ms

jquery-migrate.min.js

24 ms

Our browser made a total of 161 requests to load all elements on the main page. We found that 73% of them (117 requests) were addressed to the original Holograph.digital, 19% (30 requests) were made to Fonts.gstatic.com and 3% (5 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Holograph.digital.

Page Optimization Overview & Recommendations

Page size can be reduced by 258.6 kB (11%)

Content Size

2.4 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Holograph.digital main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 182.0 kB

  • Original 208.6 kB
  • After minification 162.3 kB
  • After compression 26.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 46.3 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 182.0 kB or 87% of the original size.

Image Optimization

-5%

Potential reduce by 74.0 kB

  • Original 1.6 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Holograph images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.5 kB

  • Original 431.2 kB
  • After minification 431.2 kB
  • After compression 429.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 1.1 kB

  • Original 176.4 kB
  • After minification 176.4 kB
  • After compression 175.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Holograph.digital has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 31 (24%)

Requests Now

128

After Optimization

97

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 128 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Holograph. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

holograph.digital

holograph.digital

340 ms

holograph.digital

holograph.digital

1440 ms

styles.css

styles.css

478 ms

jquery.min.js

jquery.min.js

21 ms

jquery-migrate.min.js

jquery-migrate.min.js

24 ms

jquery-ecommerce.js

jquery-ecommerce.js

401 ms

bundle.min.js

bundle.min.js

399 ms

bundle.min.js

bundle.min.js

239 ms

api.js

api.js

43 ms

bundle.min.js

bundle.min.js

238 ms

google_recaptcha.js

google_recaptcha.js

307 ms

tab-panel.min.js

tab-panel.min.js

472 ms

jquery.tooltipster.min.js

jquery.tooltipster.min.js

473 ms

bundle.min.js

bundle.min.js

626 ms

js

js

74 ms

css2

css2

67 ms

grey_vector.svg

grey_vector.svg

394 ms

logo.svg

logo.svg

398 ms

spacer.gif

spacer.gif

393 ms

green_vector-1.svg

green_vector-1.svg

396 ms

green_vector.svg

green_vector.svg

399 ms

grey_vector.svg

grey_vector.svg

400 ms

blue_vector.svg

blue_vector.svg

629 ms

recaptcha__en.js

recaptcha__en.js

56 ms

icon_star_sun.svg

icon_star_sun.svg

611 ms

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182 ms

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185 ms

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185 ms

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183 ms

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184 ms

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185 ms

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190 ms

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195 ms

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245 ms

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301 ms

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301 ms

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293 ms

wave_long_white.svg

wave_long_white.svg

679 ms

campaign_fmcg_protfolio_example.png

campaign_fmcg_protfolio_example.png

902 ms

pink_vector.svg

pink_vector.svg

599 ms

suntory.png

suntory.png

595 ms

danone.png

danone.png

827 ms

gsk.png

gsk.png

829 ms

britvic.png

britvic.png

830 ms

jnj.png

jnj.png

831 ms

luczoade.png

luczoade.png

911 ms

ribena3.png

ribena3.png

1061 ms

cityjet.png

cityjet.png

1063 ms

mars.png

mars.png

1063 ms

orangina.png

orangina.png

1139 ms

ribena.png

ribena.png

1135 ms

portfolio_mandm_brand_campaign.png

portfolio_mandm_brand_campaign.png

1299 ms

portfolio_xbox_lucozade_brand_campaign.png

portfolio_xbox_lucozade_brand_campaign.png

1448 ms

logo_mm.svg

logo_mm.svg

1296 ms

logo_mars.svg

logo_mars.svg

1298 ms

logo_lucozade.svg

logo_lucozade.svg

1368 ms

log_suntory.svg

log_suntory.svg

1374 ms

logo_listerine.svg

logo_listerine.svg

1529 ms

johnson_and_johnson_logo.svg

johnson_and_johnson_logo.svg

1530 ms

logo_volvic.svg

logo_volvic.svg

1531 ms

logo_danone.svg

logo_danone.svg

1601 ms

portfolio_listerine_brand_campaign.png

portfolio_listerine_brand_campaign.png

1761 ms

portfolio_volvic_touch_of_frut_brand_campaign.png

portfolio_volvic_touch_of_frut_brand_campaign.png

1913 ms

full_flamingo.svg

full_flamingo.svg

1927 ms

wiggle_short_flamingo_700_shadow_white.svg

wiggle_short_flamingo_700_shadow_white.svg

1671 ms

icomoon-ultimate.woff

icomoon-ultimate.woff

1642 ms

widget.pl

widget.pl

2089 ms

list_bullet_flamingo.svg

list_bullet_flamingo.svg

1472 ms

icon_prizedraw_flamingo.svg

icon_prizedraw_flamingo.svg

1633 ms

icon_arrow_e.svg

icon_arrow_e.svg

1631 ms

icon_winningmoments_flamingo.svg

icon_winningmoments_flamingo.svg

1781 ms

icon_lottery_flamingo.svg

icon_lottery_flamingo.svg

1569 ms

icon_raffle_flamingo.svg

icon_raffle_flamingo.svg

1636 ms

icon_wrapup_flamingo.svg

icon_wrapup_flamingo.svg

1637 ms

portfolio_screen_01.png

portfolio_screen_01.png

1870 ms

portfolio_screen_02.png

portfolio_screen_02.png

1905 ms

portfolio_screen_03.png

portfolio_screen_03.png

1760 ms

pokemon_actimel_campaign.jpg

pokemon_actimel_campaign.jpg

1893 ms

holograph_lucozade_ar_vr_lucozade_campaign_experience.gif

holograph_lucozade_ar_vr_lucozade_campaign_experience.gif

2428 ms

portfolio_screen_04.png

portfolio_screen_04.png

2107 ms

background_space_astra.jpg

background_space_astra.jpg

2182 ms

integrations_brand_campaigns.png

integrations_brand_campaigns.png

2020 ms

logo_fb.png

logo_fb.png

1794 ms

logo_sf.png

logo_sf.png

1869 ms

logo_bi.png

logo_bi.png

2025 ms

logo_ft.png

logo_ft.png

2031 ms

logo_bv.png

logo_bv.png

2027 ms

logo_go.png

logo_go.png

1874 ms

logo_tm.png

logo_tm.png

2018 ms

logo_hc.png

logo_hc.png

2023 ms

logo_st.png

logo_st.png

2039 ms

logo_ga.png

logo_ga.png

2027 ms

logo_aw.png

logo_aw.png

1958 ms

logo_fg.png

logo_fg.png

1962 ms

logo_hs.png

logo_hs.png

2018 ms

logo_mc.png

logo_mc.png

2031 ms

logo_sg.png

logo_sg.png

2031 ms

logo_ji.png

logo_ji.png

1877 ms

logo_nb.png

logo_nb.png

1876 ms

logo_pp.png

logo_pp.png

1889 ms

logo_ig.png

logo_ig.png

1869 ms

logo_ae.png

logo_ae.png

1862 ms

personalised_brand_campaigns.png

personalised_brand_campaigns.png

2023 ms

real_time_monitoring_targeted_acquisition.png

real_time_monitoring_targeted_acquisition.png

2028 ms

wave_long_ocean_300.svg

wave_long_ocean_300.svg

1945 ms

cloud.png

cloud.png

1964 ms

ani_planet_fixed.png

ani_planet_fixed.png

2087 ms

wiggle_pink.svg

wiggle_pink.svg

1801 ms

emoji_love.svg

emoji_love.svg

1960 ms

anchor

anchor

44 ms

anchor

anchor

118 ms

emoji_heart.png

emoji_heart.png

1790 ms

logo_roald_dahls_marvellous_childrens_charity.png

logo_roald_dahls_marvellous_childrens_charity.png

1793 ms

styles__ltr.css

styles__ltr.css

5 ms

recaptcha__en.js

recaptcha__en.js

12 ms

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34 ms

webworker.js

webworker.js

70 ms

logo_48.png

logo_48.png

62 ms

bkgrnd_pattern_ocean_900.png

bkgrnd_pattern_ocean_900.png

1680 ms

icon_gdpr.svg

icon_gdpr.svg

1761 ms

recaptcha__en.js

recaptcha__en.js

92 ms

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8 ms

icon_sarsddos.svg

icon_sarsddos.svg

1705 ms

client_cityjet.png

client_cityjet.png

1630 ms

client_ribena.png

client_ribena.png

1559 ms

client_gsk.png

client_gsk.png

1565 ms

client_jnj.png

client_jnj.png

1561 ms

client_nhs.png

client_nhs.png

1499 ms

client_britvic.png

client_britvic.png

1575 ms

client_lucozade.png

client_lucozade.png

1551 ms

client_mars.png

client_mars.png

1557 ms

client_suntory.png

client_suntory.png

1558 ms

client_xbox.png

client_xbox.png

1475 ms

client_orangina.png

client_orangina.png

1499 ms

full_black.svg

full_black.svg

1738 ms

holo_wave_yellow_short.svg

holo_wave_yellow_short.svg

1552 ms

logo_adobeexpmanager.png

logo_adobeexpmanager.png

1553 ms

logo_facebok.png

logo_facebok.png

1556 ms

logo_bazaarvoice.png

logo_bazaarvoice.png

1475 ms

logo_stripe.png

logo_stripe.png

1499 ms

logo_hootsuite.png

logo_hootsuite.png

1624 ms

logo_nielsenbrandbank.png

logo_nielsenbrandbank.png

1558 ms

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logo_salesforce.png

1558 ms

logo_google.png

logo_google.png

1559 ms

Accessibility Review

holograph.digital accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

holograph.digital best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

holograph.digital SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Holograph.digital can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Holograph.digital main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

holograph.digital

Open Graph data is detected on the main page of Holograph. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: