Tools & Wizards About Us
howardcompany.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

howardcompany.com

Drive-Thru & Menu Board Experts | The Howard Company

Page Load Speed

2.3 sec in total

First Response

17 ms

Resources Loaded

1.4 sec

Page Rendered

810 ms

howardcompany.com screenshot

About Website

Welcome to howardcompany.com homepage info - get ready to check Howard Company best content for United States right away, or after learning these important things about howardcompany.com

The branding signage experts at The Howard Company can help with digital and static drive-thrus, and indoor menu boards. We can make your vision a reality.

Visit howardcompany.com

Key Findings

We analyzed Howardcompany.com page load time and found that the first response time was 17 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

howardcompany.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value77.0 s

0/100

25%

SI (Speed Index)

Value11.7 s

4/100

10%

TBT (Total Blocking Time)

Value2,760 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value28.8 s

0/100

10%

Network Requests Diagram

howardcompany.com

17 ms

www.howardcompany.com

264 ms

jquery-1.7.1.js

36 ms

module_6492249374_Howard_Company_November2018_Theme_Custom_Modules_Header_Site_Search_-_Howard_Company_November2018.min.css

281 ms

slick.min-3.css

66 ms

Our browser made a total of 111 requests to load all elements on the main page. We found that 74% of them (82 requests) were addressed to the original Howardcompany.com, 4% (4 requests) were made to Fonts.gstatic.com and 3% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (462 ms) belongs to the original domain Howardcompany.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 197.9 kB (34%)

Content Size

583.4 kB

After Optimization

385.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Howardcompany.com main page is 583.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 252.4 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 181.8 kB

  • Original 204.8 kB
  • After minification 180.5 kB
  • After compression 23.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 24.3 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 181.8 kB or 89% of the original size.

Image Optimization

-2%

Potential reduce by 4.4 kB

  • Original 252.4 kB
  • After minification 248.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Howard Company images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 5.2 kB

  • Original 97.1 kB
  • After minification 97.1 kB
  • After compression 91.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-22%

Potential reduce by 6.5 kB

  • Original 29.1 kB
  • After minification 29.1 kB
  • After compression 22.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Howardcompany.com needs all CSS files to be minified and compressed as it can save up to 6.5 kB or 22% of the original size.

Requests Breakdown

Number of requests can be reduced by 34 (33%)

Requests Now

102

After Optimization

68

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 102 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Howard Company. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

howardcompany.com

howardcompany.com

17 ms

www.howardcompany.com

www.howardcompany.com

264 ms

jquery-1.7.1.js

jquery-1.7.1.js

36 ms

module_6492249374_Howard_Company_November2018_Theme_Custom_Modules_Header_Site_Search_-_Howard_Company_November2018.min.css

module_6492249374_Howard_Company_November2018_Theme_Custom_Modules_Header_Site_Search_-_Howard_Company_November2018.min.css

281 ms

slick.min-3.css

slick.min-3.css

66 ms

module_33749651606_Background_Image_Carousel_Module.min.css

module_33749651606_Background_Image_Carousel_Module.min.css

207 ms

project.css

project.css

47 ms

legacyGalleryModule.css

legacyGalleryModule.css

48 ms

js

js

85 ms

js

js

119 ms

js

js

129 ms

tags.js

tags.js

197 ms

layout.min.css

layout.min.css

96 ms

Howard_Company_November2018-style.min.css

Howard_Company_November2018-style.min.css

255 ms

current.js

current.js

65 ms

embed.js

embed.js

57 ms

Howard_Company_November2018-main.js

Howard_Company_November2018-main.js

215 ms

project.js

project.js

100 ms

module_6492249374_Howard_Company_November2018_Theme_Custom_Modules_Header_Site_Search_-_Howard_Company_November2018.min.js

module_6492249374_Howard_Company_November2018_Theme_Custom_Modules_Header_Site_Search_-_Howard_Company_November2018.min.js

83 ms

project.js

project.js

104 ms

loader.js

loader.js

67 ms

project.js

project.js

142 ms

match_height.js

match_height.js

129 ms

module_11923356797_Howard_Company_November2018_Theme_Custom_Modules_Home_Page_-_Aug2019_-_Testimonial_Group.min.js

module_11923356797_Howard_Company_November2018_Theme_Custom_Modules_Home_Page_-_Aug2019_-_Testimonial_Group.min.js

351 ms

4906510.js

4906510.js

228 ms

index.js

index.js

236 ms

611c0f20b29d60001a2bca0e

611c0f20b29d60001a2bca0e

235 ms

tracking.min.js

tracking.min.js

234 ms

forms.js

forms.js

231 ms

css

css

108 ms

font-awesome.min.css

font-awesome.min.css

106 ms

35275768-2efd-4a0e-9301-85ad2c7aed78.png

35275768-2efd-4a0e-9301-85ad2c7aed78.png

173 ms

The_Howard_Company_Logo.png

The_Howard_Company_Logo.png

68 ms

Explore%20Products%20640%20x%20110.webp

Explore%20Products%20640%20x%20110.webp

68 ms

About%20Us%20640%20x%20110.webp

About%20Us%20640%20x%20110.webp

66 ms

Explore%20Markets%20640%20x%20110.webp

Explore%20Markets%20640%20x%20110.webp

67 ms

Dairy%20King%20Dual%20Lane%20Drive-Thru%20Flex%20Digital%20Menu%20Board%201920%20x%201080.webp

Dairy%20King%20Dual%20Lane%20Drive-Thru%20Flex%20Digital%20Menu%20Board%201920%20x%201080.webp

257 ms

CCs%20Coffee%20House%20Indoor%20Menu%20Board%201920%20x%201080.webp

CCs%20Coffee%20House%20Indoor%20Menu%20Board%201920%20x%201080.webp

255 ms

PJs%20Coffee%20of%20New%20Orleans%20Indoor%20Menu%20Board%201920%20x%201080.webp

PJs%20Coffee%20of%20New%20Orleans%20Indoor%20Menu%20Board%201920%20x%201080.webp

247 ms

Scooters%20Coffee%20Indoor%20Menu%20Board%201920%20x%201080.webp

Scooters%20Coffee%20Indoor%20Menu%20Board%201920%20x%201080.webp

243 ms

F1atyK6aUAAegK8.jpg

F1atyK6aUAAegK8.jpg

259 ms

Golden%20Chick%20Indoor%20Menu%20Board%201920%20x%201080.webp

Golden%20Chick%20Indoor%20Menu%20Board%201920%20x%201080.webp

249 ms

Barriers%20and%20Social%20Distancing%20Solutions%201920%20x%201080.webp

Barriers%20and%20Social%20Distancing%20Solutions%201920%20x%201080.webp

282 ms

PepperJax%20Grill%20Dual%20Lane%20Drive-Thru%20Flex%20Digital%20Menu%20Board%201920%20x%201080.webp

PepperJax%20Grill%20Dual%20Lane%20Drive-Thru%20Flex%20Digital%20Menu%20Board%201920%20x%201080.webp

267 ms

UDF%20Indoor%20Digital%20Menu%20Board%201920%20x%201080.webp

UDF%20Indoor%20Digital%20Menu%20Board%201920%20x%201080.webp

265 ms

Drive-Thru%20and%20Curbside%20Pickup%20Solutions%20425%20x%20425.webp

Drive-Thru%20and%20Curbside%20Pickup%20Solutions%20425%20x%20425.webp

261 ms

Digital%20Solutions%20425%20x%20425.webp

Digital%20Solutions%20425%20x%20425.webp

259 ms

Indoor%20Menu%20Boards%20425%20x%20425.webp

Indoor%20Menu%20Boards%20425%20x%20425.webp

282 ms

Barriers%20and%20Social%20Distancing%20Aids%20425%20x%20425.webp

Barriers%20and%20Social%20Distancing%20Aids%20425%20x%20425.webp

283 ms

Merchandising%20and%20POP%20425%20x%20425.webp

Merchandising%20and%20POP%20425%20x%20425.webp

286 ms

Exterior%20Signs%20425%20x%20425.webp

Exterior%20Signs%20425%20x%20425.webp

284 ms

Interior%20Design%20425%20x%20425.webp

Interior%20Design%20425%20x%20425.webp

286 ms

Content%20Creation%20425%20x%20425.webp

Content%20Creation%20425%20x%20425.webp

311 ms

Rollouts%20and%20Site%20Surveys%20425%20x%20425.webp

Rollouts%20and%20Site%20Surveys%20425%20x%20425.webp

312 ms

Installation%20425%20x%20425.webp

Installation%20425%20x%20425.webp

311 ms

Facebook%20132x132.png

Facebook%20132x132.png

311 ms

LinkedIn%20132x132.png

LinkedIn%20132x132.png

310 ms

X%20Logo-1.png

X%20Logo-1.png

311 ms

YouTube%20132x132.png

YouTube%20132x132.png

453 ms

Instagram%20132x132.png

Instagram%20132x132.png

455 ms

Drive-Thru%20Choice%20Menu%20Boards%201080%20x%201080.webp

Drive-Thru%20Choice%20Menu%20Boards%201080%20x%201080.webp

457 ms

National%20Hot%20Dog%20Day.png

National%20Hot%20Dog%20Day.png

449 ms

The%20Howard%20Companys%2070th%20Birthday%201080%20x%201080.webp

The%20Howard%20Companys%2070th%20Birthday%201080%20x%201080.webp

453 ms

Indoor%20Digital%20Displays%201080%20x%201080.webp

Indoor%20Digital%20Displays%201080%20x%201080.webp

455 ms

Register%20Barriers%201080%20x%201080.webp

Register%20Barriers%201080%20x%201080.webp

456 ms

Anatomy%20of%20a%20Drive-Thru%201080%20x%201080.webp

Anatomy%20of%20a%20Drive-Thru%201080%20x%201080.webp

458 ms

Instagram%20Highlights%201080%20x%201080.webp

Instagram%20Highlights%201080%20x%201080.webp

459 ms

National%20Hot%20Chocolate%20Day%201080%20x%201080.webp

National%20Hot%20Chocolate%20Day%201080%20x%201080.webp

456 ms

Freddys%20Frozen%20Custard%20%26%20Steakburgers%20100%20x%20100.webp

Freddys%20Frozen%20Custard%20%26%20Steakburgers%20100%20x%20100.webp

458 ms

Revive%20Coffee%20and%20More%20100%20x%20100.webp

Revive%20Coffee%20and%20More%20100%20x%20100.webp

459 ms

Billy%20Sims%20BBQ%20100%20x%20100.webp

Billy%20Sims%20BBQ%20100%20x%20100.webp

460 ms

Drive-Thru%20Smoothie%20King%20Lewisville%20100%20x%20100.webp

Drive-Thru%20Smoothie%20King%20Lewisville%20100%20x%20100.webp

462 ms

19118a2a-fe09-4a51-bd76-f80aa3b56c8a.png

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98 ms

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167 ms

KFOlCnqEu92Fr1MmSU5fBBc9.ttf

KFOlCnqEu92Fr1MmSU5fBBc9.ttf

113 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

181 ms

S6u9w4BMUTPHh7USSwiPHA.ttf

S6u9w4BMUTPHh7USSwiPHA.ttf

188 ms

S6u9w4BMUTPHh50XSwiPHA.ttf

S6u9w4BMUTPHh50XSwiPHA.ttf

185 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

48 ms

p

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259 ms

US%20Beef%20Corporation%20-%20Arbys%20100%20x%20100.webp

US%20Beef%20Corporation%20-%20Arbys%20100%20x%20100.webp

221 ms

Zs%20Divine%20Espresso%20100%20x%20100.webp

Zs%20Divine%20Espresso%20100%20x%20100.webp

218 ms

Coca-Cola%20100%20x%20100.webp

Coca-Cola%20100%20x%20100.webp

214 ms

Find_A_Local_Contact_Icon.png

Find_A_Local_Contact_Icon.png

224 ms

Request_A_Quote_Icon.png

Request_A_Quote_Icon.png

220 ms

The%20Howard%20Company.webp

The%20Howard%20Company.webp

208 ms

ajax-loader.gif

ajax-loader.gif

57 ms

Drive-Thru%20Print%20Static%20(Choice)%20Menu%20Boards%20100%20x%20100.png

Drive-Thru%20Print%20Static%20(Choice)%20Menu%20Boards%20100%20x%20100.png

254 ms

Drive-Thru%20All-In-One%20Solution%20150%20x%20150.png

Drive-Thru%20All-In-One%20Solution%20150%20x%20150.png

58 ms

Canopy%20Standard%20150x150.png

Canopy%20Standard%20150x150.png

58 ms

Drive-Thru%20Flat%20Top%20Canopies%20150%20x%20150.png

Drive-Thru%20Flat%20Top%20Canopies%20150%20x%20150.png

61 ms

Offset%20Canopy%20with%20OCB%20150px.jpg

Offset%20Canopy%20with%20OCB%20150px.jpg

29 ms

Clearance%20Bar%20Standard%20150x150.jpg

Clearance%20Bar%20Standard%20150x150.jpg

194 ms

Clearance%20Bar%20Single%20150x150.jpg

Clearance%20Bar%20Single%20150x150.jpg

144 ms

Clearance%20Bar%20Double%20150x150.jpg

Clearance%20Bar%20Double%20150x150.jpg

273 ms

_Car%20Wash%20Clearance%20Bar%20Brand%20Booster%20150x150.png

_Car%20Wash%20Clearance%20Bar%20Brand%20Booster%20150x150.png

142 ms

Drive-Thru%20Brand%20Boosters%20(Topper%20and%20Side%20Wing)%20150%20x%20150.png

Drive-Thru%20Brand%20Boosters%20(Topper%20and%20Side%20Wing)%20150%20x%20150.png

141 ms

Drive-Thru%20Presell%20Board%20150%20x%20150.png

Drive-Thru%20Presell%20Board%20150%20x%20150.png

191 ms

Directional%20Sign%20320%20x%20320.webp

Directional%20Sign%20320%20x%20320.webp

180 ms

Drive-Thru%20Speaker%20Posts%20150x150.jpg

Drive-Thru%20Speaker%20Posts%20150x150.jpg

181 ms

Drive-Thru%20Headset%20Systems%20150x150.jpg

Drive-Thru%20Headset%20Systems%20150x150.jpg

199 ms

Poster%20Frame%20(Grocery%20Stores).png

Poster%20Frame%20(Grocery%20Stores).png

201 ms

leadflows.js

leadflows.js

127 ms

banner.js

banner.js

235 ms

web-interactives-embed.js

web-interactives-embed.js

273 ms

fb.js

fb.js

159 ms

conversations-embed.js

conversations-embed.js

159 ms

4906510.js

4906510.js

174 ms

collectedforms.js

collectedforms.js

171 ms

slick.woff

slick.woff

191 ms

slick.woff

slick.woff

65 ms

Accessibility Review

howardcompany.com accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

howardcompany.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

howardcompany.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Howardcompany.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Howardcompany.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

howardcompany.com

Open Graph data is detected on the main page of Howard Company. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: