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howardmarketing.co.uk screenshot

Report Summary

  • 91

    Performance

    Renders faster than
    91% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 67

    SEO

    Google-friendlier than
    26% of websites

howardmarketing.co.uk

Howard Marketing - Custom Cases and Custom Bags in Leeds, Canvas Covers and Holders

Page Load Speed

1.6 sec in total

First Response

323 ms

Resources Loaded

1.2 sec

Page Rendered

104 ms

howardmarketing.co.uk screenshot

About Website

Visit howardmarketing.co.uk now to see the best up-to-date Howard Marketing content and also check out these interesting facts you probably never knew about howardmarketing.co.uk

Howard Marketing are industrial sewing contractors who manufacturer custom bags, cases and textile products

Visit howardmarketing.co.uk

Key Findings

We analyzed Howardmarketing.co.uk page load time and found that the first response time was 323 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

howardmarketing.co.uk performance score

91

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

87/100

10%

LCP (Largest Contentful Paint)

Value3.3 s

70/100

25%

SI (Speed Index)

Value2.6 s

97/100

10%

TBT (Total Blocking Time)

Value20 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.017

100/100

15%

TTI (Time to Interactive)

Value2.5 s

98/100

10%

Network Requests Diagram

howardmarketing.co.uk

323 ms

www.howardmarketing.co.uk

323 ms

styles.css

103 ms

ga.js

10 ms

orange.gif

103 ms

Our browser made a total of 19 requests to load all elements on the main page. We found that 89% of them (17 requests) were addressed to the original Howardmarketing.co.uk, 11% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (401 ms) belongs to the original domain Howardmarketing.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 71.7 kB (70%)

Content Size

102.1 kB

After Optimization

30.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Howardmarketing.co.uk main page is 102.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 74.9 kB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 6.0 kB

  • Original 8.5 kB
  • After minification 7.3 kB
  • After compression 2.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.2 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 6.0 kB or 71% of the original size.

Image Optimization

-86%

Potential reduce by 64.5 kB

  • Original 74.9 kB
  • After minification 10.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Howard Marketing needs image optimization as it can save up to 64.5 kB or 86% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-74%

Potential reduce by 1.1 kB

  • Original 1.5 kB
  • After minification 1.2 kB
  • After compression 390 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Howardmarketing.co.uk needs all CSS files to be minified and compressed as it can save up to 1.1 kB or 74% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

17

After Optimization

17

  • Images
  • JavaScript
  • CSS

The browser has sent 17 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Howard Marketing. According to our analytics all requests are already optimized.

Network Requests Diagram

howardmarketing.co.uk

howardmarketing.co.uk

323 ms

www.howardmarketing.co.uk

www.howardmarketing.co.uk

323 ms

styles.css

styles.css

103 ms

ga.js

ga.js

10 ms

orange.gif

orange.gif

103 ms

header.gif

header.gif

199 ms

bags.gif

bags.gif

296 ms

zip-stitch.gif

zip-stitch.gif

203 ms

zip.png

zip.png

204 ms

background.gif

background.gif

203 ms

instrument-cases-thumb.jpg

instrument-cases-thumb.jpg

204 ms

bag-black.gif

bag-black.gif

300 ms

bags11.png

bags11.png

303 ms

divide.gif

divide.gif

306 ms

bags8.png

bags8.png

306 ms

bags9.png

bags9.png

306 ms

bags10.png

bags10.png

397 ms

blue-footer.gif

blue-footer.gif

401 ms

__utm.gif

__utm.gif

11 ms

Accessibility Review

howardmarketing.co.uk accessibility score

72

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

howardmarketing.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

howardmarketing.co.uk SEO score

67

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Howardmarketing.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Howardmarketing.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

howardmarketing.co.uk

Open Graph description is not detected on the main page of Howard Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: