Tools & Wizards About Us
hsw.com.au screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

hsw.com.au

Howards Storage World

Page Load Speed

4.6 sec in total

First Response

119 ms

Resources Loaded

4.2 sec

Page Rendered

334 ms

hsw.com.au screenshot

About Website

Click here to check amazing Hsw content for Australia. Otherwise, check out these important facts you probably never knew about hsw.com.au

Your organised home starts at Howards Storage World. With kitchen, bedroom, bathroom & laundry storage, shoe racks, shelving, bins, clothes racks and more, organisation is simple!

Visit hsw.com.au

Key Findings

We analyzed Hsw.com.au page load time and found that the first response time was 119 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

hsw.com.au performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

33/100

10%

LCP (Largest Contentful Paint)

Value55.5 s

0/100

25%

SI (Speed Index)

Value44.5 s

0/100

10%

TBT (Total Blocking Time)

Value4,900 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.009

100/100

15%

TTI (Time to Interactive)

Value73.8 s

0/100

10%

Network Requests Diagram

hsw.com.au

119 ms

hsw.com.au

142 ms

www.hsw.com.au

580 ms

gtm.js

167 ms

theme-bundle.head_async.js

97 ms

Our browser made a total of 272 requests to load all elements on the main page. We found that 1% of them (4 requests) were addressed to the original Hsw.com.au, 51% (138 requests) were made to I.shgcdn.com and 28% (76 requests) were made to Cdn11.bigcommerce.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source I.shgcdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 655.0 kB (3%)

Content Size

23.7 MB

After Optimization

23.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hsw.com.au main page is 23.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 22.6 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 554.1 kB

  • Original 625.4 kB
  • After minification 587.8 kB
  • After compression 71.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 554.1 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 10.5 kB

  • Original 22.6 MB
  • After minification 22.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hsw images are well optimized though.

JavaScript Optimization

-21%

Potential reduce by 78.2 kB

  • Original 371.9 kB
  • After minification 371.9 kB
  • After compression 293.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 78.2 kB or 21% of the original size.

CSS Optimization

-12%

Potential reduce by 12.2 kB

  • Original 102.2 kB
  • After minification 102.2 kB
  • After compression 90.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hsw.com.au needs all CSS files to be minified and compressed as it can save up to 12.2 kB or 12% of the original size.

Requests Breakdown

Number of requests can be reduced by 49 (19%)

Requests Now

264

After Optimization

215

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 264 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hsw. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 45 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

hsw.com.au

hsw.com.au

119 ms

hsw.com.au

hsw.com.au

142 ms

www.hsw.com.au

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580 ms

gtm.js

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167 ms

theme-bundle.head_async.js

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97 ms

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116 ms

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96 ms

loader.js

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271 ms

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139 ms

init.js

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index.js

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227 ms

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135 ms

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187 ms

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188 ms

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121 ms

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178 ms

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402 ms

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324 ms

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424 ms

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949 ms

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1009 ms

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938 ms

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1007 ms

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1010 ms

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1011 ms

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1012 ms

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1018 ms

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1017 ms

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1026 ms

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1025 ms

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1020 ms

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897 ms

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436 ms

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238 ms

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400 ms

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343 ms

activityi;src=9031261;type=alway0;cat=hsw-a0;ord=3872947640554;npa=0;auiddc=381014498.1715385867;pscdl=noapi;frm=0;gtm=45fe4580z872496698za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.hsw.com.au%2F

activityi;src=9031261;type=alway0;cat=hsw-a0;ord=3872947640554;npa=0;auiddc=381014498.1715385867;pscdl=noapi;frm=0;gtm=45fe4580z872496698za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.hsw.com.au%2F

335 ms

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775 ms

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874 ms

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773 ms

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234 ms

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400 ms

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Accessibility Review

hsw.com.au accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

hsw.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

hsw.com.au SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hsw.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hsw.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hsw.com.au

Open Graph description is not detected on the main page of Hsw. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: