Report Summary

  • 69

    Performance

    Renders faster than
    80% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

hubstrategy.com

HUb : Strategy, Design & Advertising Agency : SF

Page Load Speed

1.8 sec in total

First Response

181 ms

Resources Loaded

1.2 sec

Page Rendered

424 ms

hubstrategy.com screenshot

About Website

Click here to check amazing HUb Strategy content. Otherwise, check out these important facts you probably never knew about hubstrategy.com

Born & raised on challenger brands. Hub Strategy & Communication is a fully integrated strategy, design, advertising & production agency located in San Francisco.

Visit hubstrategy.com

Key Findings

We analyzed Hubstrategy.com page load time and found that the first response time was 181 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

hubstrategy.com performance score

69

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

51/100

10%

LCP (Largest Contentful Paint)

Value3.1 s

76/100

25%

SI (Speed Index)

Value8.4 s

19/100

10%

TBT (Total Blocking Time)

Value310 ms

78/100

30%

CLS (Cumulative Layout Shift)

Value0.02

100/100

15%

TTI (Time to Interactive)

Value7.9 s

44/100

10%

Network Requests Diagram

hubstrategy.com

181 ms

hubsanfrancisco.com

212 ms

hubsanfrancisco.com

356 ms

3f199c

58 ms

javascript;base64,IAoJCXZhciBnbG9iYWxJbmZvID0geyJyb290IjoiaHR0cHM6XC9cL2h1YnNhbmZyYW5jaXNjby5jb21cL3dwLWNvbnRlbnRcL3RoZW1lc1wvaHViLXNhbmZyYW5jaXNjb1wvIiwidXJsIjp7InNpdGUiOiJodHRwczpcL1wvaHVic2FuZnJhbmNpc2NvLmNvbVwvIiwicGF0aCI6IlwvIiwiYWpheCI6Imh0dHBzOlwvXC9odWJzYW5mcmFuY2lzY28uY29tXC93cC1hZG1pblwvYWRtaW4tYWpheC5waHAifX07Cgk=

2 ms

Our browser made a total of 36 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Hubstrategy.com, 64% (23 requests) were made to Hubsanfrancisco.com and 6% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (356 ms) relates to the external source Hubsanfrancisco.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 205.5 kB (33%)

Content Size

613.9 kB

After Optimization

408.4 kB

In fact, the total size of Hubstrategy.com main page is 613.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. HTML takes 241.1 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 205.0 kB

  • Original 241.1 kB
  • After minification 241.1 kB
  • After compression 36.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 205.0 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 163.9 kB
  • After minification 163.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. HUb Strategy images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 503 B

  • Original 208.9 kB
  • After minification 208.9 kB
  • After compression 208.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 11 (38%)

Requests Now

29

After Optimization

18

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of HUb Strategy. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

hubstrategy.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

hubstrategy.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

hubstrategy.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hubstrategy.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hubstrategy.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of HUb Strategy. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: