Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 79% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

hutgroup.com

The Hut | Fashion, Beauty, Home & Garden, Gifts & Toys Online

Page Load Speed

4.3 sec in total

First Response

306 ms

Resources Loaded

1.5 sec

Page Rendered

2.4 sec

hutgroup.com screenshot

About Website

Welcome to hutgroup.com homepage info - get ready to check Hut Group best content right away, or after learning these important things about hutgroup.com

Shop The Hut with over 200 designer brands, including clothing, footwear and home. UK next-day delivery before midnight and new customers have 15% off.

Visit hutgroup.com

Key Findings

We analyzed Hutgroup.com page load time and found that the first response time was 306 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

hutgroup.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

28/100

10%

LCP (Largest Contentful Paint)

Value8.0 s

2/100

25%

SI (Speed Index)

Value9.6 s

11/100

10%

TBT (Total Blocking Time)

Value1,880 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.037

100/100

15%

TTI (Time to Interactive)

Value16.4 s

5/100

10%

Network Requests Diagram

www.thehut.com

306 ms

screen_primary-dffc95b630.css

34 ms

base-8d07d66e0e.css

41 ms

product_block-04ddf298ae.css

49 ms

legacy_component-26150f5747.css

49 ms

Our browser made a total of 111 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Hutgroup.com, 2% (2 requests) were made to and 1% (1 request) were made to Thehut.com. The less responsive or slowest element that took the longest time to load (306 ms) relates to the external source Thehut.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 915.8 kB (10%)

Content Size

9.1 MB

After Optimization

8.2 MB

In fact, the total size of Hutgroup.com main page is 9.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 7.8 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 901.8 kB

  • Original 1.0 MB
  • After minification 854.2 kB
  • After compression 137.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 185.1 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 901.8 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 12.1 kB

  • Original 7.8 MB
  • After minification 7.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hut Group images are well optimized though.

JavaScript Optimization

-18%

Potential reduce by 1.9 kB

  • Original 10.5 kB
  • After minification 10.5 kB
  • After compression 8.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.9 kB or 18% of the original size.

CSS Optimization

-0%

Potential reduce by 8 B

  • Original 265.4 kB
  • After minification 265.4 kB
  • After compression 265.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hutgroup.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 16 (15%)

Requests Now

104

After Optimization

88

The browser has sent 104 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hut Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

hutgroup.com accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

hutgroup.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

hutgroup.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hutgroup.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hutgroup.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Hut Group. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: