Tools & Wizards About Us
hws.com.au screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

hws.com.au

Hobie Kayaks Superstore. Sales, Service & Accessories | HWS

Page Load Speed

10 sec in total

First Response

1.5 sec

Resources Loaded

7.2 sec

Page Rendered

1.3 sec

hws.com.au screenshot

About Website

Visit hws.com.au now to see the best up-to-date HWS content for Australia and also check out these interesting facts you probably never knew about hws.com.au

HWS is Australia’s premiere authorised Hobie kayak dealer. Stocking the full Hobie range and a huge variety of accessories, spare parts, equipment, and apparel

Visit hws.com.au

Key Findings

We analyzed Hws.com.au page load time and found that the first response time was 1.5 sec and then it took 8.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

hws.com.au performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value8.3 s

19/100

10%

TBT (Total Blocking Time)

Value820 ms

35/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value8.1 s

41/100

10%

Network Requests Diagram

hws.com.au

1547 ms

zip-widget.min.js

164 ms

guest.png

404 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0B4gaVQ.woff

137 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0B4gaVc.ttf

151 ms

Our browser made a total of 105 requests to load all elements on the main page. We found that 50% of them (53 requests) were addressed to the original Hws.com.au, 48% (50 requests) were made to Fonts.gstatic.com and 1% (1 request) were made to Static.zipmoney.com.au. The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain Hws.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 446.5 kB (9%)

Content Size

5.0 MB

After Optimization

4.5 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Hws.com.au main page is 5.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.4 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 431.2 kB

  • Original 504.2 kB
  • After minification 503.7 kB
  • After compression 72.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 431.2 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 15.2 kB

  • Original 4.4 MB
  • After minification 4.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. HWS images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 0 B

  • Original 57.5 kB
  • After minification 57.5 kB
  • After compression 57.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 5 (10%)

Requests Now

52

After Optimization

47

  • Images
  • JavaScript

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of HWS. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

hws.com.au

hws.com.au

1547 ms

zip-widget.min.js

zip-widget.min.js

164 ms

guest.png

guest.png

404 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0B4gaVQ.woff

137 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0B4gaVc.ttf

151 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

154 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

150 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVQ.woff

151 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

152 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVQ.woff

154 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

156 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVQ.woff

155 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

156 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVQ.woff

183 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

184 ms

tsstApxBaigK_hnnQ12FpQ.woff

tsstApxBaigK_hnnQ12FpQ.woff

184 ms

tsstApxBaigK_hnnQ12Fpg.ttf

tsstApxBaigK_hnnQ12Fpg.ttf

210 ms

tssoApxBaigK_hnnS_antn-WpQ.woff

tssoApxBaigK_hnnS_antn-WpQ.woff

210 ms

tssoApxBaigK_hnnS_antn-Wpg.ttf

tssoApxBaigK_hnnS_antn-Wpg.ttf

209 ms

tssoApxBaigK_hnnS-agtn-WpQ.woff

tssoApxBaigK_hnnS-agtn-WpQ.woff

209 ms

tssoApxBaigK_hnnS-agtn-Wpg.ttf

tssoApxBaigK_hnnS-agtn-Wpg.ttf

210 ms

tssoApxBaigK_hnnS_qjtn-WpQ.woff

tssoApxBaigK_hnnS_qjtn-WpQ.woff

207 ms

tssoApxBaigK_hnnS_qjtn-Wpg.ttf

tssoApxBaigK_hnnS_qjtn-Wpg.ttf

245 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexg.woff

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexg.woff

244 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexQ.ttf

245 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk_RkWVAexg.woff

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk_RkWVAexg.woff

210 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk_RkWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk_RkWVAexQ.ttf

244 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk5hkWVAexg.woff

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk5hkWVAexg.woff

244 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk5hkWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk5hkWVAexQ.ttf

246 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkxhjWVAexg.woff

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkxhjWVAexg.woff

247 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkxhjWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkxhjWVAexQ.ttf

247 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkyFjWVAexg.woff

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkyFjWVAexg.woff

245 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkyFjWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkyFjWVAexQ.ttf

245 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk0ZjWVAexg.woff

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk0ZjWVAexg.woff

246 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk0ZjWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk0ZjWVAexQ.ttf

256 ms

modules.woff

modules.woff

716 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aXw.woff

150 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

147 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aXw.woff

149 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aX8.ttf

149 ms

zip-widget.min.js

zip-widget.min.js

140 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w5aXw.woff

112 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w5aX8.ttf

112 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aXw.woff

114 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aX8.ttf

113 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aXw.woff

110 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

111 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXw.woff

109 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

109 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aXw.woff

109 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aX8.ttf

85 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Hw5aXw.woff

84 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Hw5aX8.ttf

82 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw5aXw.woff

72 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw5aX8.ttf

58 ms

Hunter-Water-Sports-New-Site-Logo.png

Hunter-Water-Sports-New-Site-Logo.png

214 ms

277733615_4607297529374419_7099174653319459163_n.jpg

277733615_4607297529374419_7099174653319459163_n.jpg

1480 ms

hobie_part_home_.jpg

hobie_part_home_.jpg

639 ms

fishing_accesories_small_.jpg

fishing_accesories_small_.jpg

427 ms

outback.frontpage.jpg

outback.frontpage.jpg

1690 ms

Pro_Angler_parts_small_-e1624707205784.jpg

Pro_Angler_parts_small_-e1624707205784.jpg

1060 ms

cart_small_.jpg

cart_small_.jpg

1058 ms

apparel_small_.jpg

apparel_small_.jpg

639 ms

ProAngler12_studio_dune_3qrd_2018_png_1200x9999__generated-1.png

ProAngler12_studio_dune_3qrd_2018_png_1200x9999__generated-1.png

1270 ms

ProAngler12_360_amazongreencamo_quater.png

ProAngler12_360_amazongreencamo_quater.png

1063 ms

ProAngler14_camo.png

ProAngler14_camo.png

1902 ms

ProAngler14_360_quarterView_arctic-Camo.png

ProAngler14_360_quarterView_arctic-Camo.png

1693 ms

Outback_studio_camo_3quarter_2019_png_1200x9999__generated.png

Outback_studio_camo_3quarter_2019_png_1200x9999__generated.png

1276 ms

Lynx-Ivory-rec-home.png

Lynx-Ivory-rec-home.png

1483 ms

Compass_studio_seagrass_quarter_2021.png

Compass_studio_seagrass_quarter_2021.png

1490 ms

Hobie_passport_105_Slate_quarter_2021.png

Hobie_passport_105_Slate_quarter_2021.png

1690 ms

mirage-passport-12.0-quarters-sand-2021-1-1.png

mirage-passport-12.0-quarters-sand-2021-1-1.png

1905 ms

Revolution11_seagrass.png

Revolution11_seagrass.png

1702 ms

Revolution13_studio_hibiscus_3_4angle_2124_full_png_1200x9999__generated.png

Revolution13_studio_hibiscus_3_4angle_2124_full_png_1200x9999__generated.png

1901 ms

CompassDuo_papaya_quarter_2021.png

CompassDuo_papaya_quarter_2021.png

1903 ms

hobie_Oasis_seagrass.png

hobie_Oasis_seagrass.png

1905 ms

itrek9fullview.png

itrek9fullview.png

1915 ms

itrek11fullview.png

itrek11fullview.png

2112 ms

itrek14fullview.png

itrek14fullview.png

2114 ms

itrekfiestafullview.png

itrekfiestafullview.png

2115 ms

hobie_Tandem_Island_ivory_dune.png

hobie_Tandem_Island_ivory_dune.png

2117 ms

Hobie-Eclipse-V2-ACE-TEC.png

Hobie-Eclipse-V2-ACE-TEC.png

2119 ms

hobie-mirage-itrek-eclispe-11-studio-3quarter_hws.jpg.png

hobie-mirage-itrek-eclispe-11-studio-3quarter_hws.jpg.png

2127 ms

hobielogo.png

hobielogo.png

2324 ms

Hobie-fishing.png

Hobie-fishing.png

2325 ms

Hobie-Kayak-Parts.png

Hobie-Kayak-Parts.png

2326 ms

cropped-Hunter-Water-Sports-New-Site-icon.png

cropped-Hunter-Water-Sports-New-Site-icon.png

2328 ms

powered_by_google_on_white.png

powered_by_google_on_white.png

2330 ms

ram-mounts-logo1.png

ram-mounts-logo1.png

2339 ms

BerleyPro_Master.png

BerleyPro_Master.png

2535 ms

RB-logo-on-Green-600x600-1-1.jpg

RB-logo-on-Green-600x600-1-1.jpg

2536 ms

kayak-logofpv-1.jpeg

kayak-logofpv-1.jpeg

2330 ms

gerberlogo.png

gerberlogo.png

2120 ms

yakattack-011.jpg

yakattack-011.jpg

1910 ms

Tonic-Eyewear-011.jpg

Tonic-Eyewear-011.jpg

1917 ms

Lowrance-011.jpg

Lowrance-011.jpg

1695 ms

simms-logo_home_2.png

simms-logo_home_2.png

1696 ms

KanuLock-011.jpg

KanuLock-011.jpg

1691 ms

Scotty-011.jpg

Scotty-011.jpg

1486 ms

lovig_kayak_gear_logo_HOME.png

lovig_kayak_gear_logo_HOME.png

1482 ms

hobiepolarisedlogo.png

hobiepolarisedlogo.png

1290 ms

Ultra-Logo-home.png

Ultra-Logo-home.png

1481 ms

YakPower_logo_accessories.png

YakPower_logo_accessories.png

1476 ms

Sea-to-Summit-Gear-01.jpg

Sea-to-Summit-Gear-01.jpg

1276 ms

rhino-rack-logo-1.jpg

rhino-rack-logo-1.jpg

1277 ms

Accessibility Review

hws.com.au accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

hws.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

hws.com.au SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hws.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hws.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hws.com.au

Open Graph data is detected on the main page of HWS. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: